customer
Kakar has been appointed as Senior Manager, Brand & Customer Experience for Galeries Lafayette in India
Erum Kidwai has been leading the company’s integrated marketing, brand, communications, and customer engagement strategies
e4m Staff May 26, 2026 2:51 PM
Gupta brings over 18 years of experience across operations, private equity and management consulting
e4m Staff May 26, 2026 2:41 PM
With BFSI marketing facing the challenge of longer customer acquisition & consumer doubt, the increasing emphasis is on trust scores, grievance resolution & brands building confidence-led journeys
Anuja Jain May 20, 2026 8:43 AM
Industry executives say higher property prices, cautious consumers and ad inflation across digital platforms have made acquisition significantly more expensive, especially in metros
Sunidhi Vijay May 8, 2026 9:18 AM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores the tension between global marketing frameworks and local realities
Shantomoy Ray May 8, 2026 8:09 AM
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, on how trust is built through consistent customer experiences, while repeated unpredictability leads to doubt over time
Gargi Sarkar Apr 23, 2026 4:12 PM
Customer data strategy is shifting beyond CDPs toward modular, AI-driven architectures focused on unified, privacy-first, and activation-ready data systems.
Brij Pahwa Apr 17, 2026 1:11 PM
CMOs are restructuring martech stacks as AI-led operating systems replace fragmented tools and improve efficiency, integration, and decision-making.
Brij Pahwa Apr 7, 2026 4:21 PM
Kumar was previously driving digital strategy development as Assistant General Manager
MarTech in 2026 is shifting from fragmented stacks to integrated systems driven by data, AI, and real-time decisioning.
Brij Pahwa Mar 30, 2026 4:02 PM
Prior to joining Seclore, he served as Vice President – Cloud Operations and Site Reliability Engineering at Mindstix Software Labs
e4m Staff Mar 26, 2026 1:26 PM
Kothari most recently served as Executive Vice President and Head of Subscriptions (SVOD) and Media at JioHotstar
e4m Desk Mar 23, 2026 12:57 PM
Martech in 2025 exposed operational gaps. In 2026, the focus shifts to AI agents, system integration, and building scalable, governed marketing operating models.
Brij Pahwa Mar 19, 2026 5:11 PM
Customer delight is central to our growth: Pitch CMO winner Shantiswarup Panda of Indriya Shantiswarup Panda was honoured with the CMO Customer Experience Award at Pitch CMO Awards
e4m Staff Mar 12, 2026 10:00 PM
Guest Column: Vinit Kapahi, Chief Marketing Officer at Aviva India, explains how policy renewal is one of the few moments when a brand naturally reconnects with the customer
Vinit Kapahi Mar 11, 2026 8:26 AM
Prior to her elevation, Jha held the role of Head - Media & Customer Lifecycle Management
As per the report, Tata Motors is on top of the X Index India Report along with Tata Group, including Tata Cliq Luxury and Taj Hotels, in the top 10
e4m Staff Feb 9, 2026 12:10 PM
From generative AI and unified data platforms to privacy-first personalization and AI-powered discovery, these ten MarTech trends explain how brands will drive smarter, faster growth in 2026.
Brij Pahwa Feb 3, 2026 12:53 PM
From agentic AI streamlining workflows to contextual streaming TV ads that adapt in real-time, the future belongs to brands that embrace innovation while staying rooted in genuine customer insights
e4m Staff Jan 15, 2026 4:06 PM
As AI-driven discovery reshapes how consumers find brands, marketing economics are resetting from clicks and rankings to credibility and citations
Anuja Jain Dec 31, 2025 9:12 AM
Vidya Kailasam Hangal has been promoted as Director - Category Planning and Activation (Head - Customer Marketing) at Mondelēz International
e4m Desk Dec 30, 2025 10:33 AM
AI now places challengers alongside incumbents in real time, reshaping customer acquisition, loyalty, and growth
Anuja Jain Dec 15, 2025 9:22 AM
As discovery shifts to ChatGPT and Gemini, algorithmic shelf space becomes the new determinant of growth, cost efficiency and brand survival
Anuja Jain Dec 12, 2025 9:05 AM
Industry players tell us why D2C brands are building traffic by behaving less like advertisers and more like digital creators
Sunidhi Vijay Dec 11, 2025 8:54 AM
Experts unpacked why brands should offer solutions rather than flooding customers with marketing messages, and why AI-driven personalisation must begin with contextual understanding
e4m Staff Dec 11, 2025 8:50 AM
The vote is unanimous - brands banking on third-party data to see short-term decline but stability will come with new training pipelines and alignment of strategies with consent-led environment
Anuja Jain Dec 3, 2025 9:13 AM
Suchita Salwan has previously worked with Nykaa, BBCW Channels and Wizcraft International Entertainment
At the dazzling awards night, Hansa Customer Equity took home 4 gold metals, 2 silver and 1 bronze metal across categories
Among the other key winners across categories are MakeMyTrip, Hansa Customer Equity, Jagran New Media and Mediasmart
Edouard Dinichert will lead global sales for Performance Media and oversee global business operations
e4m Staff Oct 30, 2025 10:42 AM
From personalised rewards and tiered benefits to early access and premium experiences, marketers are reimagining loyalty as a long-term relationship rather than a points-based exchange
Sunidhi Vijay Oct 24, 2025 8:47 AM
Guest Column: Kedarswamy Ravangave, EVP – Marketing, Kotak Mahindra Bank, says each customer insight is a key opportunity for banks to innovate and stay competitive in a rapidly evolving market
Kedarswamy Ravangave Sep 30, 2025 2:29 PM
The latest thought paper by Amazon Ads, Moving from 1,000 to 1,000,000 Customers, positions NCA as the primary lever for growth in India’s digital-first economy
e4m Staff Sep 17, 2025 3:03 PM
Guest Column: Taniya Pandey, Chief Marketing Officer of VLCC, emphasises that genuine advocacy goes beyond simply rewarding customers for positive feedback
Taniya Pandey Sep 15, 2025 8:43 AM
New research shows growth brands derive 68% of revenue from new customers, with Indian consumers showing 84% willingness to try new brands
e4m Staff Sep 11, 2025 5:32 PM
Under Foovies indulgent, freshly prepared meals are served in-theatre
e4m Staff Aug 26, 2025 4:39 PM
Many brands are still caught in the conversion trap, basically pushing for short-term clicks over long-term advocacy, say experts
Shantanu David Jul 18, 2025 8:59 AM
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes on how artificial intelligence has transformed marketing from guesswork into precise science
Shantomoy Ray Jun 16, 2025 10:45 AM
Kharga is currently serving as the Chief Customer Officer of Mahindra Group
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes on with why understanding the psychological mechanisms behind brand loyalty is imperative
Shantomoy Ray Mar 10, 2025 9:13 AM
Priya Subramani, VP & GM, Customer Experience Products at Freshworks, explains how SMBs can enrich customer experience with AI tools such as chatbots, sentiment detection, ticket categorisation, etc
Jagruti Verma Mar 5, 2025 9:07 AM
By aggregating data, brands gain a 360-degree view of each branch’s digital footprint, enabling swift, informed decisions to improve local customer experiences
e4m Staff Feb 17, 2025 1:57 PM
AI agents, customer-led interactions and other defining trends take center stage in CleverTap’s 2025 Customer Engagement Trend Predictions
At the fifth edition of the conference, Apoorv Durga, VP- Research & Advisory, Real Story Group, will share insights on the topic ‘CDP Past, Present, and Future: Where Are We Headed?’
e4m Desk Dec 10, 2024 12:19 PM
The dicussions will be centred on the topic ‘Changing Dynamics of Customer Communication: Get Ahead or Get Left Behind’ in Chennai
e4m Staff Nov 29, 2024 1:09 PM