customer
As part of the new structure, Amrit Baid will lead the key Retail Finance & Pre-Owned Cars business verticals
e4m Staff Jul 13, 2026 2:39 PM
As third-party cookies crumble and privacy law tightens its grip, marketers are discovering that the most valuable currency in advertising today is not attention, but trust
Anuja Jain Jul 10, 2026 9:03 AM
In this role, Max Toulliou will lead WPP’s InfoSum commercial organization across the EMEA region
As Meta pushes a username-led identity system for its messaging app, India's decision to pause the rollout is forcing brands to rethink customer acquisition, CRM and conversational commerce
Anuja Jain Jul 8, 2026 8:57 AM
Jessamine Avila has over two decades of experience in marketing and brand building
NetApp CMO Gabie Boko explains why AI success depends on intelligent data infrastructure, marketing transformation and AI agents rather than hype.
Brij Pahwa Jul 7, 2026 1:29 PM
Jyoti Samajpati joined Kotak Mahindra Bank after being with Unilever for nearly 18 years
e4m Staff Jul 7, 2026 12:34 PM
In this role, Nitika Lal will drive brand, customer growth and retention initiatives at Shopsy
Before joining IFFCO-TOKIO, Singh held several senior leadership positions at Bajaj General Insurance
Danielle Gracias, Deputy Vice President - PR & Corp Comm at Ageas Federal Life Insurance, explores how the comms function is redefining trust, navigating the opportunities and challenges, and more
Ritika Upmanyu Jun 30, 2026 3:05 PM
Prior to this appointment, he served as Deputy Managing Director and Group Chief Risk Officer at SBI
e4m Staff Jun 30, 2026 12:25 PM
Brands are increasingly pouring money into customer engagement platforms, conversational commerce and WhatsApp Business
Shantanu David Jun 30, 2026 9:17 AM
Raina explains why trust has become Lava's biggest competitive advantage, how tech creators helped rebuild the brand's credibility and more
Ruhail Amin Jun 29, 2026 8:32 AM
Heather Hoytink is a seasoned commercial leader who brings more than 20 years of sales and operations experience to the role
e4m Staff Jun 25, 2026 4:31 PM
At Cannes Lions 2026, SAS CMO Jennifer Chase says AI's biggest impact will come from better decisions, not just content creation
Brij Pahwa Jun 25, 2026 2:30 PM
While Krishna Giri joins as Head of Wealth Products, Vishvender Singh will be Chief Marketing Officer
e4m Staff Jun 23, 2026 2:01 PM
With rising acquisition costs and hyper-competition, consumer brands are now talking conversion rates, basket size, and repeat purchase frequency, share industry heads
Anuja Jain Jun 22, 2026 8:45 AM
Customer service is no longer support—it is the brand’s strongest driver of trust, loyalty, and growth, writes Ganapathy Viswanathan, Communication Consultant & Author
Ganapathy Viswanathan Jun 17, 2026 5:31 PM
Prior to joining McDonald’s India, Shruti Shukla worked at McKinsey & Company for 11 years
e4m Staff Jun 16, 2026 3:19 PM
As per the central bank said the objective was to ensure that incentive structures do not encourage aggressive sales practices or lead to the mis-selling of products
e4m Staff Jun 16, 2026 12:15 PM
Prior to joining SBI Mutual Fund, she served as Associate Vice President – Digital Marketing at IIFL Capital Services
e4m Staff Jun 10, 2026 2:15 PM
Guest Column: Ganapathy Viswanathan writes consumers want to feel connected to brands in a more personal way and why reward points alone are no longer enough to create long-term loyalty
Ganapathy Viswanathan Jun 9, 2026 9:17 AM
At the Pitch CMO Summit 2026, Milind Shah, Varun Sethuraman and Vivek Malhotra debated how empathy, data, and bold ideas are rewriting the rules of customer centricity
N S Satish, President, Haier Appliances India, took stage at e4m Pitch CMO Summit to decode modern CMO’s role and how marketing today is at the intersection of consumer insight & product innovation
Growing market share and finding net new customers shouldn't stop at interest segments. Ajio went beyond platform assumptions to deterministic buyer signals from AudiencePro
NATIVE CONTENT Jun 5, 2026 9:13 AM
Prior to this, Balakumar Chandrasekaran was Head of Marketing at Reliance Centro for nearly 5 years
Prior to this, Amit Palta was Chief Product & Distribution Officer at ICICI Prudential Life Insurance
e4m Staff Jun 4, 2026 12:26 PM
Housing.com CEO Praveen Sharma explains how AI is transforming home search through conversational discovery, personalization, trust-building and smarter property recommendations.
Brij Pahwa Jun 4, 2026 11:08 AM
A seasoned real estate professional with over 28 years of experience across real estate, banking and customer-centric businesses
Kakar has been appointed as Senior Manager, Brand & Customer Experience for Galeries Lafayette in India
Erum Kidwai has been leading the company’s integrated marketing, brand, communications, and customer engagement strategies
e4m Staff May 26, 2026 2:51 PM
Gupta brings over 18 years of experience across operations, private equity and management consulting
e4m Staff May 26, 2026 2:41 PM
With BFSI marketing facing the challenge of longer customer acquisition & consumer doubt, the increasing emphasis is on trust scores, grievance resolution & brands building confidence-led journeys
Anuja Jain May 20, 2026 8:43 AM
Industry executives say higher property prices, cautious consumers and ad inflation across digital platforms have made acquisition significantly more expensive, especially in metros
Sunidhi Vijay May 8, 2026 9:18 AM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores the tension between global marketing frameworks and local realities
Shantomoy Ray May 8, 2026 8:09 AM
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, on how trust is built through consistent customer experiences, while repeated unpredictability leads to doubt over time
Gargi Sarkar Apr 23, 2026 4:12 PM
Customer data strategy is shifting beyond CDPs toward modular, AI-driven architectures focused on unified, privacy-first, and activation-ready data systems.
Brij Pahwa Apr 17, 2026 1:11 PM
CMOs are restructuring martech stacks as AI-led operating systems replace fragmented tools and improve efficiency, integration, and decision-making.
Brij Pahwa Apr 7, 2026 4:21 PM
Kumar was previously driving digital strategy development as Assistant General Manager
MarTech in 2026 is shifting from fragmented stacks to integrated systems driven by data, AI, and real-time decisioning.
Brij Pahwa Mar 30, 2026 4:02 PM
Prior to joining Seclore, he served as Vice President – Cloud Operations and Site Reliability Engineering at Mindstix Software Labs
e4m Staff Mar 26, 2026 1:26 PM
Kothari most recently served as Executive Vice President and Head of Subscriptions (SVOD) and Media at JioHotstar
e4m Desk Mar 23, 2026 12:57 PM
Martech in 2025 exposed operational gaps. In 2026, the focus shifts to AI agents, system integration, and building scalable, governed marketing operating models.
Brij Pahwa Mar 19, 2026 5:11 PM
Customer delight is central to our growth: Pitch CMO winner Shantiswarup Panda of Indriya Shantiswarup Panda was honoured with the CMO Customer Experience Award at Pitch CMO Awards
e4m Staff Mar 12, 2026 10:00 PM