consumer
Nikhil Rungta?blur=25

Nikhil Rungta, Country Manager, Verizon Media, believes that brands will need a form of ‘immunity marketing’ to strengthen their relationship with consumers in the coming months

Christina Moniz May 27, 2020 8:24 AM

Pitch BrandTalk Virtual Series, Anil Viswanathan, Director – Marketing (Chocolates), Mondelez India?blur=25

On the Pitch BrandTalk Virtual Series, Viswanathan, Director – Marketing (Chocolates), Mondelez India, shared how the brand maintained its connection with the audience in these adverse conditions

exchange4media Staff May 23, 2020 9:20 AM

Sensodyne?blur=25

Through the campaign, Sensodyne urges people to stay home and rekindle the relationship with their favourite foods

exchange4media Staff May 9, 2020 10:35 AM

ENO On Acidity Gone?blur=25

The first phase of the campaign that was rolled out earlier this month has already garnered a reach of 7.1 million on OTT and 7.5 million on social media platforms

exchange4media Staff May 5, 2020 2:59 PM

Amitabh Pande IKEA?blur=25

Guest Column: Amitabh Pande, Country Marketing Manager, IKEA India, says brands that ‘show up’ during times of crisis are the ones that ‘stay’ with the people after the crisis

Amitabh Pande May 5, 2020 8:59 AM

Godrej No 1?blur=25

Conceptualised by Creativeland Asia, the campaign is devised as a public interest and awareness campaign

exchange4media Staff May 2, 2020 10:18 AM

ABP News-Pitch BrandTalk Virtual Series with B Thiagarajan, MD, Blue Star?blur=25

In the Pitch BrandTalk Virtual Series, B Thiagarajan, Managing Director of Blue Star, shared insights on how brands should navigate challenges of COVID-19

exchange4media Staff May 2, 2020 9:02 AM

ASCI?blur=25

Out of the 342 advertisements probed by ASCI, 110 advertisements have been withdrawn

exchange4media Staff Apr 30, 2020 3:14 PM

Goodknight Stay Home Stay Protected?blur=25

Conceptualised by Wunderman Thompson, the film will be promoted on television and digital platforms

exchange4media Staff Apr 25, 2020 9:54 AM

TRA?blur=25

According to TRA’s Coronavirus Consumer Insights 2020, consumers’ trust on India’s Health Ability to combat crisis is considerably high, at 73%

exchange4media Staff Apr 24, 2020 2:17 PM

star india?blur=25

The campaign urges families to keep problems out of their homes by not stepping out -- not even for their TV bill

exchange4media Staff Apr 24, 2020 12:41 PM

Beating All Odds: Jyoti Bansal, CEO, PHD India, speaks to Naziya Alvi Rahman, Editor, exchange4media?blur=25

In this edition of ‘Beating All Odds’, Jyoti Bansal, Chief Executive Officer of PHD India, speaks to exchange4media Editor Naziya Alvi Rahman

Naziya Alvi Rahman Apr 23, 2020 9:15 AM

tonic?blur=25

Tonic Worldwide’s research division ‘GIPSI’ decodes the new Indian consumer during the lockdown in new study

exchange4media Staff Apr 21, 2020 5:24 PM

meghna apparao?blur=25

Apparao was previously associated with brands such as Hindustan Unilever, Amazon and Godrej Consumer Products Limited

exchange4media Staff Apr 20, 2020 12:10 PM

Archana Jain Women Achievers Series?blur=25

Archana Jain, Founder & Managing Director, PR Pundit, says companies must have a gender-neutral outlook to ensure that there is a balanced blend of opinions

Nafisa Shaheen Apr 14, 2020 8:37 AM

Consumer?blur=25

Philip Kotler, the father of modern marketing, in a column on - The Consumer in the Age of Coronavirus - shares key insights on the various changes that are likely to take place in consumer behaviour

exchange4media Staff Apr 13, 2020 11:59 AM

consumer behavior?blur=25

The report predicts profound changes in consumer behaviour in a post-pandemic world as there will be an increased sensitivity towards health and hygiene.

Shreshtha Verma & Sanstuti Nath Apr 6, 2020 8:22 AM

ITC Coronavirus Message?blur=25

ITC Ltd has expressed gratitude towards all employees and associates who are battling all odds to manage the task of ensuring sourcing, manufacturing & distribution of ITC’s essential commodities

exchange4media Staff Apr 4, 2020 10:00 PM

Bajaj Electricals?blur=25

Bajaj's special range of air coolers come with Smart Anti-Bacterial Honeycomb Technology to keep the air in rooms clean

exchange4media Staff Apr 4, 2020 8:20 AM

HUL?blur=25

The HUL Board of Directors has approved acquiring the Horlicks brand for India from GSK

exchange4media Staff Apr 1, 2020 5:06 PM