consumer
ASCI

Out of the 299 advertisements, 201 belonged to the education sector, 59 belonged to the healthcare sector, 9 to personal care, 4 to the food & beverages sector and 26 were from the ‘others’ category

exchange4media Staff 1 day ago

Crompton Air Buddy

The film by Schbang highlights Air Buddy's ability to provide 'sweat-free' cooking without disturbing the gas flames of the stove

exchange4media Staff Oct 20, 2019 10:00 AM

Haier Silent Performer

The TVC, conceptualised and created in collaboration with Famous Innovations will be rolled out across all leading TV channels across genres

exchange4media Staff Oct 19, 2019 1:18 PM

Nielsen and Taboola report

Taboola & Nielsen have released the 'Moment of Next' study which explores consumer attentiveness and emotional response to different digital content experiences

exchange4media Staff Oct 18, 2019 4:38 PM

Zee TV’s #MovieMasti filter

The channel amplified the social media phenomenon of its hit game show ‘Movie-Masti with Maniesh Paul' and promoting #MovieMasti filter in a never-seen-before roadshow format

exchange4media Staff Oct 18, 2019 3:46 PM

MaddiesMindshare

Mindshare bags 8 gold, Madison Media wins 3 gold, and Publicis, Havas & Digitas take home one gold each

exchange4media Staff Oct 11, 2019 10:11 PM

Havas Media Piramal

The pitch was jointly won by Havas Media and Havas Life Sorento, the group’s healthcare specialist division

exchange4media Staff Oct 10, 2019 12:34 PM

TRA Most Consumer-Focused Brands 2019

The third edition of the report also names Dell, Apple iPhone and LG (Televisions) in 2nd, 3rd and 4th rank respectively

exchange4media Staff Sep 26, 2019 12:42 PM

Thomson

The company has partnered with Envent Worldwide for the development of the audio range of products in India

exchange4media Staff Sep 23, 2019 2:58 PM

DShivakumar

The Chairman of ASCI believes the Consumer Protection Bill will see celebrities gravitate towards credible brands

Tasmayee Laha Roy Sep 18, 2019 8:17 AM

Viacom 18

Viacom18 Consumer Products announced the release of their new Jack & Jones X Peanuts range earlier this month

exchange4media Staff Aug 30, 2019 4:12 PM

ASCI logo

106 advertisements have been withdrawn, while 38 were found not objectionable

exchange4media Staff Aug 29, 2019 3:37 PM

Manik Nangia

At the exchange4media MarTech conference, Nangia, Senior Director & Chief Operations Officer at MaxLife Insurance, spoke on how to leverage consumer insights for agile and effective decision-making

exchange4media Staff Aug 28, 2019 4:32 PM

ConsumerProtection

Experts say the Bill’s clause of penalty on endorsers will see celebrities becoming choosy and expensive

Tasmayee Laha Roy Aug 9, 2019 8:58 AM

Amit Burman

The newly appointed Chairman of Dabur India talks about the strategies the brand has adopted to bounce back in the market

Dolly Mahayan Jul 31, 2019 8:13 AM

Consumer

Under the Bill, there is a provision for the central government to set up a Central Consumer Protection Authority, which will be empowered to investigate, recall, refund and impose penalties

exchange4media Staff Jul 31, 2019 8:12 AM

Kantar

K Ramakrishnan, MD, South Asia, Kantar World Panel, shares with us his insights on the findings revealed at Consumer Connections 2019 

Noel Dsouza Jul 26, 2019 8:45 AM

Consumer Neuroscience

Experts on how ‘consumer neuroscience’ can help understand consumers' conscious and non-conscious engagements and enable brands to create impactful campaigns

Noel Dsouza Jul 25, 2019 8:20 AM

SushantDash

Dash, President, India & Middle East, Tata Global Beverages, spoke on ‘Tata Tea keeping human at the center - the new heart of brand engagement’

exchange4media Staff Jul 20, 2019 8:54 AM