consumer
tam?blur=25

It tracks consumer sentiments across multiple eCommerce portals and decodes unstructured data, in turn, help marketers with valuable information

exchange4media Staff Oct 20, 2020 10:47 AM

gsk?blur=25

GSK created an online awareness campaign on Quora, gaining good frequency in delivering higher impression and CTR at a good CTV

exchange4media Staff Oct 16, 2020 4:51 PM

nepa?blur=25

The report addressed the changing consumer patterns across categories relevant in current times

exchange4media Staff Oct 14, 2020 4:30 PM

DOOH and Third Party Cookies?blur=25

Experts say that working with data partners that offer end-user control ensures that data accessed is managed in a privacy controlled manner

Noel Dsouza Oct 8, 2020 9:10 AM

martech?blur=25

The session to be held today at 2.30 pm will see names like Ankit Oberoi, Abhishek Joshi, Santosh Iyer, Prasanna Rai, Bhagyashree S Navare, and Shradha Agarwal in attendance

exchange4media Staff Sep 25, 2020 8:19 AM

Fantasy gaming?blur=25

Industry watchers say the category, seen making a big advertising splash this IPL, should advertise responsibly with brands getting endorsers to talk about playing it the right way

Misbaah Mansuri Sep 23, 2020 8:47 AM

kataria?blur=25

The focus will be to make ISA future ready for the new normal that is emerging around us, says Kataria

exchange4media Staff Sep 21, 2020 6:02 PM

disclaimer?blur=25

The Ministry of Consumer Affairs has released a set of draft guidelines for manufactures, ad agencies and endorsers to prevent false or misleading advertisements

exchange4media Staff Sep 7, 2020 9:19 AM

ads?blur=25

Industry observers believe that fair implementation of the norms could help curb opportunistic advertising practices

Misbaah Mansuri Sep 7, 2020 8:41 AM

ads?blur=25

Under the Consumer Protection Act, the Consumer Affairs Ministry has drafted the first-ever government guidelines, which will be applicable to advertising across all modes

exchange4media Staff Sep 4, 2020 1:58 PM

Mobile?blur=25

As per the Global Mobile Consumer Trends Report 2020, India also leads the global average in gaming and fitness apps downloads

Dipali Banka Sep 4, 2020 1:37 PM

sandeep balani?blur=25

Guest Column: Sandeep Balani, the Head of India at Outbrain, writes that a new appetite for digital purchases of food & beverage is on the rise

Sandeep Balani Aug 26, 2020 5:10 PM

John Sheehy?blur=25

Tune into the Digital Virtual Conference on August 27 as Sheehy, Global Brand President, Starcom Worldwide, addresses the topic 'Delivering Human & Business Outcomes in Recessionary/COVID Time'

exchange4media Staff Aug 25, 2020 3:27 PM

Sapna Chadha,  e-Techmanch 2020?blur=25

At the Digital Virtual Conference, Chadha, Senior Country Marketing Director, Google India and Southeast Asia, will speak about digital impact on culture and consumer behaviour

exchange4media Staff Aug 25, 2020 1:29 PM

sodhi?blur=25

RS Sodhi, MD, Amul will join Dr Annurag Batra, Chairman and Editor-in-Chief, exchange4media Group & Businessworld at the Conclave

exchange4media Staff Aug 14, 2020 8:13 AM

adobe?blur=25

The survey also revealed that 74% of APAC consumers reported a lasting change in shopping behaviour

exchange4media Staff Aug 12, 2020 3:32 PM

Nature's Basket?blur=25

Radio Jockeys – Hrishikesh Kannan, Jane Jeyakumar and Prithvi Vishwanath - highlight’s the brand’s attention to detail and high standards of safety in the new digital campaign

exchange4media Staff Aug 11, 2020 10:49 AM

Varun Alagh?blur=25

Varun Alagh, Co-founder of Mamaearth talks about the brand’s first campaign film and explains why its purpose-driven approach will find resonance with millennial consumers

Christina Moniz Aug 7, 2020 11:40 AM

TV?blur=25

Piccadily Agro Industries, Reckitt Benckiser (India), Hindustan Unilever and Godrej Consumer Products were the leading advertisers for the news genre

exchange4media Staff Aug 6, 2020 8:43 AM

Facebook?blur=25

The core campaign has been conceptualised and executed by Taproot Dentsu

exchange4media Staff Aug 1, 2020 2:02 PM