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The move builds on Australia's increasingly aggressive stance on platform regulation
The investigation is understood to involve examining alleged off-balance sheet and financial transactions, along with government and political-led advertising campaigns
Imran Fazal Sep 8, 2026 1:25 PM
CHARGEZONE expects the new EV charging stations to support more than 15,000 EVs on a daily basis
e4m Staff Sep 8, 2026 12:57 PM
The appointments come as BCCI continues its search for a title sponsor
e4m Staff Sep 8, 2026 12:19 PM
The Haier India media agency pitch has become the key commercial flashpoint in the dispute
Imran Fazal Sep 8, 2026 12:13 PM
Instagram activity for 30 Cabinet ministers jumped 13% in a week of the PM's social media push, as political communication moves from speeches to Reels, personality-led content & engagement with youth
Shalinee Mishra Sep 8, 2026 8:14 AM
Jain most recently served as Director and Head of Finance for India Operations and Supply Chain at Amazon
Mainak Dhar Moves to a new role in McCain, Avishek Kar elevated to Commercial Director, McCain Foods India
e4m Staff Sep 7, 2026 11:47 AM
US military is disabling mobile advertising IDs after reports that commercial location data was used to track personnel in the Middle East; exposes how ad targeting infra can be a surveillance tool
Shantanu David Sep 7, 2026 8:58 AM
For brands, this means the visual identity of a product has to work not just in a store or on an e-commerce page, but also when it appears in a creator's video or a consumer's social media post
Sunidhi Vijay Sep 5, 2026 9:11 AM
e4m was the first to report that the ‘royalty pivot’ was emerging as a key angle in the Dentsu IT probe
Imran Fazal Sep 4, 2026 4:01 PM
The proposed framework is intended to set boundaries around the kind of videos, opinions and other content that government personnel can share online
As per CEO Jeff Green, the restructuring will see The Trade Desk organise employees into smaller teams
Dalal’s experience spans M&A, integrations, capital allocation, and business transformation
New-age brand marketers say the next marketing battle may be less about reaching young consumers and more about earning a place in their culture
Sandhi Sarun Sep 3, 2026 9:10 AM
Guest Column: Senior business leader Taranjeet Singh writes that as AI makes sales execution faster, human judgment and the ability to build trust are becoming real differentiators
Taranjeet Singh Sep 2, 2026 8:41 AM
‘AI creator’ labels are being replaced with ‘AI-generated profile’ as brands increasingly experiment with synthetic creators and digital likenesses
Shalinee Mishra Sep 2, 2026 8:37 AM
Mudaliar will work closely with founders Vinay Bharathwaj and Ganesh KV
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how Lionel Messi built a global brand through consistent performance, authenticity and years of trust
Ganapathy Viswanathan Sep 1, 2026 1:50 PM
Sandhya Devanathan’s move from Meta to OpenAI follows weeks of regulatory scrutiny in India, raising questions about the timing and her new mandate excluding India.
Brij Pahwa Sep 1, 2026 12:55 PM
Matcheswala brings over 23 years of experience in the financial services and capital markets industry
e4m Staff Sep 1, 2026 12:14 PM
From a chessboard with Cristiano Ronaldo to AI-generated versions of himself, Messi has spent two decades turning football's biggest moments into some of advertising's most talked-about campaigns
e4m Staff Sep 1, 2026 10:16 AM
News genre alone has cost the ratings body over ₹15 crore since March; a full-genre freeze from July could wipe out several times its annual revenue
Imran Fazal Sep 1, 2026 9:13 AM
Prior to her promotion, she served as IBP- Demand Planning Lead France (Strategy & Transformation)
He will lead the Commercial B2B portfolio for the company's O+O business across NASAPMENA
e4m Staff Aug 31, 2026 11:16 AM
The mandate will see OMD India lead the brand’s media strategy, planning, and execution
e4m Staff Aug 31, 2026 11:03 AM
Jio Platforms plans to issue up to 27 crore fresh equity shares, representing around 2.9 per cent of its post-issue equity base
e4m Staff Aug 29, 2026 6:27 PM
Vaseline’s response to a creator’s pronunciation joins a growing list of cases where brands have changed social handles, packaging and even products after the internet took over the conversation
Shalinee Mishra Aug 29, 2026 9:11 AM
Goenka urged people to consider Chandra’s version of events before drawing conclusions
e4m Staff Aug 29, 2026 7:35 AM
Essel Group chairman has alleged that TV18 and CNBC pushed a misleading narrative around his debt and raised claims dating back to 2019
e4m Staff Aug 28, 2026 10:15 PM
On his birthday, a look at a nearly three-decade career that has turned outreach, reputation and institution-building into a distinct form of media leadership
e4m Staff Aug 28, 2026 12:07 PM
As brands rush to react to the same cultural moments, industry experts warn that the format that makes one response sharp can turn the next ten into template work, putting distinctiveness at risk
Aryendra Khan Aug 28, 2026 8:29 AM
He walked away with almost nothing. He guaranteed loans. The companies collapsed. The estate was worth ₹32 crore. Banks voted for ₹6.5 crore. How social media got the story completely wrong
Palak Shah Aug 28, 2026 8:02 AM
In a statement issued from his office, Chandra said he had not personally borrowed money from the lenders and had acted only as a personal guarantor for loans raised by Essel Group companies
e4m Staff Aug 27, 2026 6:00 PM
Vaibhav Maloo, who has turned a year older, represents a generation of Indian entrepreneurs comfortable moving between boardrooms and books, commercial ambition and public purpose
e4m Staff Aug 27, 2026 3:46 PM
Guest Column: Marketing veteran Shubhranshu Singh says the decision shaping how Facebook and Instagram engage with teenagers is bigger news than the fine
Shubhranshu Singh Aug 27, 2026 2:54 PM
Prior to this, she was serving as Head of Communications for Lenovo India
e4m Desk Aug 27, 2026 12:21 PM
The order clears way for implementation of the repayment plan under the Insolvency and Bankruptcy Code
e4m Staff Aug 27, 2026 9:45 AM
The landmark settlement resolves claims brought by 29 US states and ends a federal trial in Oakland, California
e4m Staff Aug 26, 2026 7:52 PM
Wearables turn profitable, and finance costs fall sharply even as topline stays flat
e4m Staff Aug 26, 2026 6:57 PM
The trial is part of mounting legal pressure on social media companies over their treatment of younger users
e4m Staff Aug 26, 2026 8:51 AM
Industry leaders explore how creators are shifting the balance of influence and reshaping communications
Ritika Upmanyu Aug 25, 2026 4:29 PM
In his new role, he will take on the corporate communications mandate at InCred Financial Services.
e4m Staff Aug 25, 2026 12:48 PM
The ad drew flak for the actor’s Indo-Western styling in a rakhi campaign, but many defended it by calling it a contemporary expression
e4m Staff Aug 25, 2026 11:42 AM
As feeds move faster than campaigns, Indian ad agencies are relearning the art of picking their cultural battles
Aryendra Khan Aug 25, 2026 9:18 AM
For the creator economy, the impact may depend largely on the type of financial content being produced
Shalinee Mishra Aug 25, 2026 9:12 AM
As Warikoo celebrates his 46th birthday, his journey goes beyond finfluencing, with content, credibility and community shaping a diversified media and business ecosystem
e4m Staff Aug 25, 2026 8:38 AM