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Brands across fashion beauty & jewellery say reels, styling content, occasion-led campaigns and influencer partnerships are helping bridge gap between digital engagement and offline conversions
Sunidhi Vijay May 29, 2026 9:12 AM
Srividya Srinivasan will succeed Gaurav Bhartia, who will step down as Chief Financial Officer on 30 June 2026
Hindustan Media Ventures’ total income for the quarter stood at Rs 229.49 crore
e4m Staff May 28, 2026 4:45 PM
The issue focuses on two developments. One, with the legal risk and infrastructure capital, whereas the other is about creativity, tech, innovation, defining where Indian business is headed together
e4m Staff May 28, 2026 2:27 PM
The company has introduced Instagram Plus and Facebook Plus at $3.99 a month each, while WhatsApp Plus will be priced at $2.99 a month
e4m Staff May 28, 2026 10:45 AM
As retail media spend races toward Rs 30,360 cr in 2026, brands are discovering that the most dangerous number in advertising is not the one you cannot measure — it is the one you are measuring wrong
Anuja Jain May 27, 2026 9:47 AM
The company’s consolidated operating revenue fell 25.8% year-on-year to Rs 1,162.6 crore from Rs 1,567.6 crore a year earlier
e4m Staff May 26, 2026 7:37 PM
Mukesh Mundra joins upGrad from JioStar, where he served as Head of Finance
e4m Staff May 26, 2026 3:02 PM
Puneet Avasthi, Director, Kantar, speaks with Shripad Kulkarni on Media Compass — India’s first unified currency across traditional and digital media — and what it reveals about Indian media landscape
Shripad Kulkarni May 26, 2026 7:57 AM
Industry sources say Rawat has been among the key commercial leaders at the network during its aggressive expansion phase, particularly in the Hindi news market
e4m Staff May 25, 2026 2:42 PM
Guest Column: Adman Prabhakar Mundkur explains how political branding and electoral branding operate under entirely different rules
Prabhakar Mundkur May 25, 2026 9:50 AM
Disney reported a $64 million equity loss from its India joint venture for the quarter ended March 28, 2026, down sharply from $103 million a year earlier
e4m Staff May 25, 2026 9:14 AM
Barak Turovsky is a product and business leader with over 25 years of experience
Total income for the quarter came in at Rs 982 crore, slipping 17% YoY
e4m Staff May 22, 2026 12:07 PM
Ashish Gupta succeeds Amit Haria, who is stepping down after 19 years with Shemaroo
e4m Staff May 21, 2026 11:43 AM
Marketing veteran Shubhranshu Singh writes that Meta’s AI-driven restructuring signals that artificial intelligence is beginning to replace human talent at the core of the marketing and media business
Shubhranshu Singh May 21, 2026 8:42 AM
Over 43 publishers — including leading news platforms in India — among the world’s 50 biggest English news websites witnessed sharp declines in web traffic, as per Press Gazette-Similarweb data
Kanchan Srivastava May 20, 2026 8:32 AM
The platform is widening access to its facial likeness monitoring tool as social media companies face growing pressure to tackle AI-generated impersonation and synthetic media abuse
e4m Staff May 18, 2026 4:54 PM
Anand was most recently at Tata Starbucks where she served as Chief Financial Officer
e4m Staff May 18, 2026 3:31 PM
Sethi joins Kantar from Dainik Bhaskar Group where she was the Chief Marketing Officer
e4m Staff May 18, 2026 3:19 PM
Prior to this elevation, Tayar served as Regional Finance Director at Edelman
e4m Staff May 16, 2026 8:04 AM
The report says places of working out are increasingly replacing traditional social settings as spots for building social connections
e4m Staff May 15, 2026 3:02 PM
United Spirits reported revenue from operations of Rs 6,855 crore in Q4 FY26
e4m Staff May 15, 2026 10:03 AM
The biggest contributor to ICC revenues in 2025 was the ICC Men’s Champions Trophy, hosted in Pakistan, which alone generated $638.4 million in revenue
e4m Staff May 14, 2026 8:13 PM
For the valuation, CEO Ankush Sachdeva reportedly said the company’s eventual market valuation will depend on investor sentiment closer to the IPO
e4m Staff May 14, 2026 10:59 AM
As conversational AI reshapes consumer behaviour, platforms are beginning to prioritise response time, predictive engagement and operational efficiency over traditional performance metrics
Anuja Jain May 14, 2026 9:08 AM
The EU is tightening scrutiny on TikTok and Meta over addictive design features such as endless scrolling, autoplay & push notifications that regulators believe fuel compulsive usage among young users
Kanchan Srivastava May 14, 2026 8:48 AM
Arun Kumar Rao has previously worked with HAVAS PLAY, Disney India, The Times of India Group, among others
e4m Staff May 13, 2026 3:46 PM
Guest Column: Bhuvan Lall shares insights on India’s soft power potential, highlighting how AI and social media could amplify its global cultural influence and reshape its international narrative
Bhuvan Lall May 13, 2026 12:30 PM
Industry estimates suggest the broader AI-in-sports market could approach nearly $50 billion by 2033
Imran Fazal May 13, 2026 8:47 AM
Since the ease of accessibility creates a misconception that content is freely available for commercial use, brands must build clear intellectual property compliance rules, share industry observers
Shalinee Mishra May 12, 2026 9:15 AM
As India's digital commerce market hurtles toward a $185B valuation, the industry is confronting a quiet but consequential inflection point. Speed got platforms here. Trust will decide who stays
Anuja Jain May 11, 2026 3:57 PM
Affle’s consolidated revenue from operations stood at Rs 2,709 crore, an increase of 19% y-oy
e4m Staff May 11, 2026 11:57 AM
Ashween Anand is currently serving as Chief Financial Officer at Tata Starbucks
e4m Staff May 11, 2026 11:28 AM
In Q4 FY26, Dabur reported advertising and publicity spend of Rs 214 crore, up nearly 22% year-on-year
Iyer's role is expected to support the company’s ongoing efforts to build a creator-led content and distribution ecosystem
Imran Fazal May 6, 2026 2:38 PM
In FY26, Marico’s revenue from operations stood at ₹13,611 crore, delivering a record 26% year-on-year growth
Rajiv Vimal currently serves as CFO at PPG Asian Paints Private Limited
As AI co-pilots take over advertising’s execution layer, persuasion is becoming a system of continuous, algorithmic probability management. The industry is only starting to grasp what that means
Anuja Jain May 5, 2026 9:03 AM
The company expects second quarter revenue to range between 715 million and 725 million dollars
e4m Staff May 1, 2026 11:19 AM
For the fourth quarter of FY26, revenue from operations stood at Rs 147.96 crore, up 16.5 per cent from Rs 127.05 crore in the same quarter last year
e4m Staff Apr 30, 2026 4:48 PM
Markus Neubrand will step down as CFO on 30 April 2026, and will leave the company on 30 September 2026
e4m Staff Apr 30, 2026 2:30 PM
Google Services revenue grew 16% to USD 89.6 billion, led by a 19% jump in Search and subscriptions, while YouTube advertising rose 11%
e4m Staff Apr 30, 2026 9:16 AM
AWS contributed the bulk of earnings, with operating income climbing to USD 14.2 billion from USD 11.5 billion
e4m Staff Apr 30, 2026 9:10 AM