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Marcia joins Puma from Nike, where she most recently served as Vice President Merchandising Women’s EMEA
e4m Staff Jul 17, 2026 6:25 PM
Netflix has posted operating income of $4.2 billion, up 11% from a year earlier
e4m Desk Jul 17, 2026 11:53 AM
The study found that more than 40% of long-form posts on LinkedIn are entirely AI-generated
e4m Staff Jul 16, 2026 7:07 PM
Argyilan, who most recently served as Global Head of Advertising at Uber, will join The Trade Desk on July 27
e4m Staff Jul 16, 2026 12:32 PM
The family has announced the establishment of Shri Nand Kishore Goenka University in Agroha, Hisar with an investment of nearly Rs 100 crore
e4m Staff Jul 16, 2026 8:54 AM
The government's ethanol-blending programme has been one of the largest policy-led influencer campaigns seen in India
e4m Staff Jul 15, 2026 5:07 PM
Guest Column: As discretionary spending shifts from long-term asset ownership towards everyday indulgences, brands must rethink their campaigns and budgets, writes M. Gautham Machaiah
M. Gautham Machaiah Jul 15, 2026 2:17 PM
Some people build businesses. Others build ecosystems. Kiren Srivastav, Founder of Fempowerment and CEO of Molecule Communications, has spent her career doing both
e4m Staff Jul 15, 2026 1:55 PM
He served as part of the hotel's finance leadership between September 2018 and December 2021
e4m Staff Jul 14, 2026 2:29 PM
In her new position, Vasan will lead capability transformation for The Coca-Cola Company
e4m Desk Jul 14, 2026 10:59 AM
Ankur Parmar, CMO of Mahindra Lifespace Developers Ltd, says AI is reshaping search, customer journeys and agency relationships, changing how brands are discovered, built and trusted
Sandhi Sarun Jul 14, 2026 8:59 AM
Goenka was a revered personality whose life was defined by strong values, humility, compassion and unwavering dedication to serve the society
e4m Staff Jul 14, 2026 8:02 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores why the future of storytelling lies in audiences discovering stories across multiple formats
Ganapathy Viswanathan Jul 13, 2026 8:45 AM
As Google pushes AI deeper into planning, creative and measurement, marketers weigh the promise of smarter campaigns against the need for human oversight
Shantanu David Jul 13, 2026 8:39 AM
At Dream Sports, Deepak Jacob served as President and Group General Counsel
e4m Staff Jul 11, 2026 11:18 AM
From Heinz's Penalty Packets to Coca-Cola's collectible cans, brands are using packaging to win fans' attention
Aryendra Khan Jul 11, 2026 9:06 AM
Meta’s push to replace phone numbers with usernames for its Indian user base has run into a wall in Delhi. But the real story is what one identity, shared across 3 apps, does for a single advertiser
Anuja Jain Jul 11, 2026 8:55 AM
The special issue examines how Indian women understand, negotiate and experience consent across homes, relationships, workplaces, public spaces and digital life
e4m Staff Jul 10, 2026 2:27 PM
As per the company’s FY26 annual report, higher marketing investments were supported by cost efficiencies despite inflationary pressures
e4m Staff Jul 10, 2026 1:13 PM
In this role, Max Toulliou will lead WPP’s InfoSum commercial organization across the EMEA region
Amid demand for a ban on adult ads during cricket, e4m analyses the debate over legality, suitability and ad placement during family-viewing events
e4m Staff Jul 9, 2026 11:36 AM
The board has cleared preferential allotment at Rs 479 per share for the capital infusion
From interactive billboards to experiential activations, brands are designing campaigns that people photograph, share and turn into content, extending their reach far beyond the street
Shalinee Mishra Jul 9, 2026 9:15 AM
Consumers are researching, comparing and making purchase decisions for categories like consumer electronics, beauty, gaming, fintech & personal care late at night, say marketers
Sunidhi Vijay Jul 9, 2026 8:42 AM
Prior to this, Aparna Kapur was with Abbot as Director, Global Marketing
In a statement, the social media giant said several of the advertisements and advertiser accounts at the centre of the controversy had already been detected and disabled
From Messi's redemption arc to Egypt's tournament exit, brands found plenty to work with on social media
Aryendra Khan Jul 8, 2026 2:03 PM
The report says digital adoption has helped nearly 60% of MSMEs achieve double-digit revenue growth with AI expected to unlock up to 30-35% improvement in profitability for businesses
e4m Staff Jul 8, 2026 12:06 PM
At Cannes Lions 2026, AI was no longer the headline act. The focus shifted to how technology can solve real problems, elevate craft and deliver meaningful creative outcomes
Aryendra Khan Jul 8, 2026 9:21 AM
From the ‘Helicopter Shot’ to ‘Bole Jo Koyal’, here are the campaigns that captured Captain Cool's charm, wit and mass appeal over the years
Aryendra Khan Jul 7, 2026 11:25 AM
Prior to joining IGP, Rohit served as a senior-level finance leader at Import Express Private Limited and O1 India Private Limited
The sixth edition of India’s leading fintech conference returns on 10 July 2026 at Taj MG Road, Bengaluru
According to industry forecasts, India's intelligence advertising revenue, the category built around AI-powered search and discovery, is forecast to cross 2.5 billion dollars in 2026, growing 9%
Anuja Jain Jul 6, 2026 9:09 AM
Experts say company websites need to evolve from a transaction platform to a brand's most authentic destination with emphasis on structured product information, rich content and accurate data
Sunidhi Vijay Jul 6, 2026 9:07 AM
Dr Batra has been conferred with the Special Contribution to the Event Industry Award
e4m Staff Jul 4, 2026 10:08 PM
Officials are expected to question Meta on the mechanisms it uses to monitor and block such material and the steps being taken to strengthen content moderation systems
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, examines why AI demands a rethink of agency remuneration, with value creation replacing time-based billing as the key metric
Ganapathy Viswanathan Jul 3, 2026 8:05 AM
Rasesh Upadhyay brings his extensive experience in finance, strategy and business transformation to this role
Shahid Sadiq joins Komerz after serving as Global CFO of WPP’s Specialist Communications and PR division
e4m Staff Jul 2, 2026 12:20 PM
Dubey will be based in New York and report into Publicis Sapient CEO Nigel Vaz
Sudeep will also manage Creator Economy & Partnerships, and will report into Sandeep Mehrotra, Chief Operating Officer – Advertisement Revenue, ‘Z’
With this latest investment, Disney's cumulative investment in JioStar India stands at Rs 3,970 crore
On July 1, 1941, a 10-second Bulova ad before a baseball game quietly launched the business of television advertising as we know it
Aryendra Khan Jul 1, 2026 12:28 PM
Guest Column: Shantomoy Ray, Founder & Director of K Factor Communications, explores whether AI content is fueling creativity or overcrowding the digital landscape
Shantomoy Ray Jul 1, 2026 8:17 AM
Before joining Axis Bank, Puneet Sharma spent over a decade at Tata Capital
e4m Staff Jun 30, 2026 2:35 PM