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As brands rush to react to the same cultural moments, industry experts warn that the format that makes one response sharp can turn the next ten into template work, putting distinctiveness at risk
Aryendra Khan Aug 28, 2026 8:29 AM
Priyan DC, CEO, Star Squared PR, writes that the single biggest reason founder content has lost its power is that it asks nothing of the person publishing it
e4m Staff Aug 27, 2026 6:20 PM
While procurement is changing the commercial side of pitches, holding-company consolidation is complicating the conflict-of-interest equation
Imran Fazal Aug 19, 2026 9:16 AM
Rohit Dogra, CEO, Matches & Agarbatti Division, ITC, on how customer centricity, innovation, premiumisation and experience have helped ITC become India’s largest agarbatti player by value and volume
Simran Sabherwal Aug 14, 2026 8:43 AM
The company's net profit has also increased nearly 51% from the previous quarter
According to a report by TAM Sports, the top five advertisers together accounted for 55% of total advertising volumes in 2026, compared with 48% in the previous tournament
Nykaa's beauty business remained the company's largest growth engine, with gross merchandise value reaching Rs 4,105 crore during the quarter
The information is part of the agency's provisional attachment order (a copy of which is with e4m) in the alleged money laundering case against Gameskraft
Imran Fazal Jul 29, 2026 8:14 PM
Guest Column: Ajay Kulkarni, Director-Growth Barcode Entertainment, writes that the creator economy needs a new language to define creators by their influence, not just their follower count
Ajay Kulkarni Jul 24, 2026 9:36 AM
With Instagram, TikTok, X and YouTube performance being part of the Search Console, marketers say a reel is as searchable as a webpage, and it’s time to find out what that means for content & metrics
Anuja Jain Jul 22, 2026 8:51 AM
Industry experts say suspension of weekly television ratings disrupts commissioning, scheduling and content decisions, forcing broadcasters to depend on experience rather than data
Imran Fazal Jul 21, 2026 9:33 AM
German Football League - Bundesliga matches to stream on Zee 5 and air across Unite8 Sports channels
e4m columnist and author Ganapathy Viswanathan shares why ‘A Titan Story’ took him down the memory lane
Ganapathy Viswanathan Jun 11, 2026 3:28 PM
Ranjani Krishnaswamy, CMO, Analog Watches, at Titan Company, spoke to e4m on gap between digital discovery and offline conversion, how discovery phase is now decisively digital, winning GenZ & more
Anuja Jain Jun 3, 2026 9:10 AM
Negotiations between Zee and Fédération Internationale de Football Association (FIFA) are still underway and an agreement is expected to be signed soon, sources said
e4m Staff May 27, 2026 10:33 AM
He was earlier Head of Marketing for India and South East Asia at UiPath
e4m Staff May 25, 2026 10:14 AM
Lisa Materazzo announced that she will step down from her role effective June 1
Jamuar is an ex IRTS officer with wide experience across the Indian railways, DMRC, and internationally in the UK, USA, France, Middle East and Europe
e4m Staff Apr 27, 2026 1:02 PM
In this expanded role, Mehta will oversee both recorded music and publishing operations across India and neighbouring South Asian markets
e4m Staff Apr 22, 2026 11:18 AM
Tommy Hilfiger Watches & Jewellery has introduced its Spring Summer 2026 collection
e4m Staff Mar 17, 2026 3:43 PM
Arnd Benninghoff is currently the Executive Vice President of Gaming at Modern Times Group
e4m Staff Mar 16, 2026 10:44 AM
Unstoppable Network designs structured interventions for leaders whose external scale has outpaced internal stabilisation
e4m Staff Feb 24, 2026 11:45 AM
This leadership announcement coincides with the launch of YAAP’s dedicated Tech Hub in Noida
e4m Staff Dec 18, 2025 3:17 PM
YAAP has also launched a dedicated tech hub in Noida; YAAP appoints Nishant Radia as Head of Platforms
e4m Staff Dec 18, 2025 1:59 PM
With her radiant personality, effortless charm, and sense of style, Sara perfectly reflects the spirit of timeless elegance that LONGINES stands for, the brand said
e4m Staff Dec 17, 2025 3:59 PM
Suparna joins TeamLease from Titan Company Limited, where she most recently served as the CEO of the Watches & Wearables Division
Yann LeCun has said he will be starting a company to continue the Advanced Machine Intelligence research programme
The Mumbai-based office, which was officially inaugurated on September 23, 2025, marks the company's fifth major international hub
e4m Staff Nov 6, 2025 11:26 AM
From Gukesh D’s rise to the Global Chess League’s India debut, brands from Britannia to Adani are betting big on a sport that’s gone from classroom pastime to high-value intellectual entertainment
Chehneet Kaur Oct 28, 2025 9:33 AM
dentsu Sports & Entertainment will help brands engage with fans, creators, and communities across metros, tier-2 towns, and global stages
e4m Staff Oct 14, 2025 7:55 AM
The film brings this emotion to life through the story of two siblings rediscovering the joy of togetherness amidst the familiar glow of Diwali
e4m Staff Oct 13, 2025 3:17 PM
In his prior role, he was the Chief Operating Officer – Chocolate, Coffee & Confectionery Cluster at ITC Foods
Simran Sabherwal Sep 19, 2025 8:51 AM
Sanya Bajaj opens up about what the recognition means to her as a 40 under 40 leader, the remarkable moments that shaped her journey, and her future plans
The 40Under40 platform shines a spotlight on veterans who have spent a decade or more mastering the art and science of revenue generation
e4m Staff Jul 18, 2025 11:56 AM
Gen Z is digitally native, mobile-first, and attention-fragmented, and gaming is one of the few mediums where they are fully present, engaged, and expressive, say experts
Shantanu David Jun 27, 2025 9:13 AM
The three-year extension will include exclusive branding rights, co-branded fan experiences, digital content collaborations and the grassroots football initiative
e4m Staff Jun 20, 2025 3:32 PM
Guest Column: Madhukar Kumar, a global entrepreneur, communications strategist, and experience curator explores how leadership is being reimagined in today’s saturated era
Madhukar Kumar Jun 4, 2025 6:47 PM
This partnership will help students develop a comprehensive approach to competitive exams by blending academic knowledge with strategic thinking, the company said
e4m Staff Apr 10, 2025 5:23 PM
Some reports claim that the action has been taken in connection with a matter related to the Competition Commission of India
e4m Staff Mar 18, 2025 3:37 PM
Publicis Sapient has been onboarded as the official digital business transformation partner
e4m Staff Feb 24, 2025 2:02 PM
The episode, presented in four segments, captures the couple in candid moments
e4m Staff Feb 11, 2025 1:06 PM
The campaign combines digital storytelling, on-ground activations and retailer outreach
e4m Staff Jan 23, 2025 4:24 PM
18-year-old Gukesh scripted history by beating reigning champion Ding Liren to become the youngest World Chess Champion
e4m Staff Dec 13, 2024 5:21 PM