CCI searches at offices of ad agencies & IBDF

Some reports claim that the action has been taken in connection with a matter related to the Competition Commission of India

e4m by e4m Staff
Published: Mar 18, 2025 3:37 PM  | 1 min read
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Antitrust body Competition Commission of India is reportedly searching offices of several advertising agencies across India, including GroupM, Dentsu and Interpublic Group,  and the office of broadcasters’ body IBDF.

Officers of the Competition Commission of India searched around 10 locations after it initiated a case against the agencies and top broadcasters over allegedly fixing ad rates and discounts, said one of the reports.

Reports claim that officials have blocked the entry and exit gates of these offices and seized the phones and laptops of employees.

The raids were being carried out in Mumbai, New Delhi and Gurugram, reports claim.

The Competition Commission of India is likely to conduct raids and investigations till Wednesday morning, sources tell e4m. The officials were tipped off a supposed cartelisation of fixing ad prices and discounts after a GST inquiry at a media agency.

On Tuesday afternoon, offices of GroupM, Dentsu, IPG and Publicis were raided by CCI officials.

 

Published On: Mar 18, 2025 3:37 PM