ad-agencies

Ad industry experts explain why adopting AI will play a huge role in optimizing ads, but the creatives should still be churned out by humans

Noel Dsouza 23-May-2019

Industry leaders deliberate about the work involved in the pitching process and what needs to change

Noel Dsouza 17-May-2019

We ask ad industry experts if growing trend of in-house agencies will change the game for mainstream ad agencies going forward

Noel Dsouza 09-April-2019

The investigation follows years of scrutiny of widespread non-transparent media practices, including rebates

exchange4media Staff 29-September-2018

The packaged-goods giant wants to build one dedicated creative agency made up of teams from its different ad holding company partners

exchange4media Staff 10-April-2018

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