ad-agencies
Guest Column: Adman Prabhakar Mundkur shares that the agencies that will thrive in the future will be those that stop selling labour and start selling intelligence
Prabhakar Mundkur Jun 16, 2026 11:49 AM
One agency, 19 years, a PR Grand Prix, and now a seat on the Cannes jury. Rakesh Menon of Ulka says the category has never been more rigorous, or more necessary
Aryendra Khan Jun 3, 2026 8:54 AM
As feeds grow noisier and user behaviour becomes more reflexive, advertisers are rethinking what meaningful attention actually looks like
Aryendra Khan May 15, 2026 8:16 AM
As curated aesthetics and moodboards shape creative inputs, advertising is shifting from real-world observation toward reference-led expression, which may narrow originality
Aryendra Khan May 13, 2026 9:01 AM
With data moving from backend to strategic core, the world’s largest ad networks are in a race to leverage proprietary ecosystems amid AI, privacy & ROI pressures
Kanchan Srivastava Jan 1, 2026 8:26 AM
Abhimanyu Khedkar held the position of Managing Partner before assuming his current responsibilities
e4m Staff Dec 26, 2025 2:31 PM
In the latest episode of the podcast series, Dr. Annurag Batra, Chairman and Editor-in-Chief of exchange4media and BW Businessworld, turns the spotlight on advertising agencies
e4m Staff Sep 23, 2025 2:01 PM
Indian ad agencies are struggling with a simple question: What matters more - acclaim from juries or growth for clients?
Aryendra Khan Sep 17, 2025 9:29 AM
The outcome of the CCI investigation could establish new precedents for how media buying is conducted in India, potentially reshaping trust, competition, and pricing practices
e4m Staff Mar 21, 2025 9:02 AM
Some reports claim that the action has been taken in connection with a matter related to the Competition Commission of India
e4m Staff Mar 18, 2025 3:37 PM
While some agencies have adopted strict contractual clauses, industry observers suggest implementation of change in shift timings, mandatory training and learnings
Kanchan Srivastava Feb 26, 2025 8:10 AM
Rise in project-based work, falling profit margins, emergence of influencers & Gen AI, and a slowdown, are impacting the ad world; smaller agencies feeling the pressure, larger ones not immune either
Kanchan Srivastava Oct 14, 2024 8:55 AM
No ad will be now permitted to run on TV, print or the internet without a valid Self-Declaration Certificate on or after June 18, 2024
Apart from bringing in an infusion of funds, going public through an IPO lends an ad agency visibility and credibility, shared industry leaders
Kanchan Srivastava Mar 26, 2024 8:54 AM
As the year inches towards the end, e4m lists out people from the advertising fraternity who started their venture
Tanzila Shaikh Dec 18, 2023 8:57 AM
The technology helps agencies provide data-driven insights and create pitches more efficiently and faster, thereby streamlining tasks & freeing up time for strategic and creative thinking, say experts
Tanzila Shaikh Sep 22, 2023 9:06 AM
In the fiercely competitive adworld, these bravehearts have taken a leap of faith and are making a mark of their own. e4m reached out to some independent players to know why they chose the path
Tanzila Shaikh Aug 9, 2023 9:26 AM
This edition of Naziyanomics dissects the tussle between brands and ad agencies, and wonders if a joint committee is the way forward
Naziya Alvi Rahman Aug 8, 2023 8:48 AM
Scammers have been posing as recruiters from top ad agencies to lure people in with promises of plum jobs and projects, swindling money from them in the process
Tanzila Shaikh Jun 9, 2023 9:13 AM
Top advertisers are increasingly relying on influencers for both branding and sales. Many brands are allocating up to 10 percent of their AdEx to influencer marketing
Kanchan Srivastava May 5, 2023 8:57 AM
Jane Lin-Baden, CEO, Asia Pacific, Publicis Groupe, and Anupriya Acharya, CEO, South Asia, Publicis Groupe, speak to Neeta Nair
Neeta Nair Apr 24, 2023 8:37 AM
While some industry players say the environment is challenging for the small players, there are others who believe there is room for all to grow
Tanzila Shaikh Feb 20, 2023 2:44 PM
The phenomenon of ‘ghosting’ is not new in the sector, but its extent and scale have gone up over the past couple of years, say ad sector experts
Kanchan Srivastava Oct 11, 2022 8:24 AM
The ASCI & Futurebrands teamed for the GenderNext study to get an insight on the representation of women in ads with an objective to help brands & ad agencies shape gender narratives in a positive way
Kanchan Srivastava Oct 21, 2021 8:42 AM
Adlanders contend that the revenue funnel for the industry looks encouraging with IPL pitches happening in full swing
Misbaah Mansuri Mar 16, 2021 8:26 AM
Agency captains say things seem to be looking better with the upcoming festive season and IPL, & brands starting to market again for the new quarter
Misbaah Mansuri Aug 4, 2020 8:16 AM