We ask ad industry experts if growing trend of in-house agencies will change the game for mainstream ad agencies going forward

Noel Dsouza 09-April-2019

The investigation follows years of scrutiny of widespread non-transparent media practices, including rebates

exchange4media Staff 29-September-2018

The packaged-goods giant wants to build one dedicated creative agency made up of teams from its different ad holding company partners

exchange4media Staff 10-April-2018