Top advertisers are increasingly relying on influencers for both branding and sales. Many brands are allocating up to 10 percent of their AdEx to influencer marketing

Kanchan Srivastava May 5, 2023 8:57 AM


Jane Lin-Baden, CEO, Asia Pacific, Publicis Groupe, and Anupriya Acharya, CEO, South Asia, Publicis Groupe, speak to Neeta Nair

Neeta Nair Apr 24, 2023 8:37 AM


While some industry players say the environment is challenging for the small players, there are others who believe there is room for all to grow

Tanzila Shaikh Feb 20, 2023 2:44 PM


The phenomenon of ‘ghosting’ is not new in the sector, but its extent and scale have gone up over the past couple of years, say ad sector experts

Kanchan Srivastava Oct 11, 2022 8:24 AM

Women Roles?blur=25

The ASCI & Futurebrands teamed for the GenderNext study to get an insight on the representation of women in ads with an objective to help brands & ad agencies shape gender narratives in a positive way

Kanchan Srivastava Oct 21, 2021 8:42 AM

IPL teams?blur=25

Adlanders contend that the revenue funnel for the industry looks encouraging with IPL pitches happening in full swing

Misbaah Mansuri Mar 16, 2021 8:26 AM


Agency captains say things seem to be looking better with the upcoming festive season and IPL, & brands starting to market again for the new quarter

Misbaah Mansuri Aug 4, 2020 8:16 AM

AI Main?blur=25

Ad industry experts explain why adopting AI will play a huge role in optimizing ads, but the creatives should still be churned out by humans

Noel Dsouza May 23, 2019 9:44 AM

Pitching Process?blur=25

Industry leaders deliberate about the work involved in the pitching process and what needs to change

Noel Dsouza May 17, 2019 9:20 AM

Ad Agencies?blur=25

We ask ad industry experts if growing trend of in-house agencies will change the game for mainstream ad agencies going forward

Noel Dsouza Apr 9, 2019 9:07 AM


The investigation follows years of scrutiny of widespread non-transparent media practices, including rebates

exchange4media Staff Sep 29, 2018 9:59 AM


The packaged-goods giant wants to build one dedicated creative agency made up of teams from its different ad holding company partners

exchange4media Staff Apr 10, 2018 3:39 PM