ad-agencies
Agencies?blur=25

Agency captains say things seem to be looking better with the upcoming festive season and IPL, & brands starting to market again for the new quarter

Misbaah Mansuri Aug 4, 2020 8:16 AM

AI Main?blur=25

Ad industry experts explain why adopting AI will play a huge role in optimizing ads, but the creatives should still be churned out by humans

Noel Dsouza May 23, 2019 9:44 AM

Pitching Process?blur=25

Industry leaders deliberate about the work involved in the pitching process and what needs to change

Noel Dsouza May 17, 2019 9:20 AM

Ad Agencies?blur=25

We ask ad industry experts if growing trend of in-house agencies will change the game for mainstream ad agencies going forward

Noel Dsouza Apr 9, 2019 9:07 AM

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The investigation follows years of scrutiny of widespread non-transparent media practices, including rebates

exchange4media Staff Sep 29, 2018 9:59 AM

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The packaged-goods giant wants to build one dedicated creative agency made up of teams from its different ad holding company partners

exchange4media Staff Apr 10, 2018 3:39 PM