YAAP ups tech play with appointment of Nishant Radia as Head of Platforms
This leadership announcement coincides with the launch of YAAP’s dedicated Tech Hub in Noida
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Published: Dec 18, 2025 3:17 PM | 2 min read
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- YAAP has appointed Nishant Radia, founder of Vidooly, as Head of Platforms to lead the development of proprietary technology and data intelligence frameworks.
- This leadership change aligns with the launch of YAAP's new Tech Hub in Noida, aimed at enhancing influencer marketing and brand performance analytics.
- Dr. Atul Hegde, YAAP's founder, emphasized the importance of technology ownership in shaping the future of marketing, highlighting Radia's experience and mindset as crucial for the company's growth.
- Ajay Mishra, also a former Vidooly founder, has been appointed as Chief Technology Officer (CTO) to oversee the technology architecture and AI initiatives for the YAAP Group.
YAAP has appointed Nishant Radia, Founder of Vidooly, as Head of Platforms.
In his new role, Nishant will lead YAAP’s platforms and products charter, with a mandate to build and scale proprietary technology, data intelligence frameworks, and owned platforms across influencer marketing, content intelligence, brand performance analytics, and creator ecosystems.
This leadership announcement coincides with the launch of YAAP’s dedicated Tech Hub in Noida.
“Nishant joining YAAP is a defining moment for our journey,” said Dr. Atul Hegde, Founder, YAAP. “As marketing becomes increasingly accountable, data-driven, and platform-centric, the next decade will be shaped by companies that own technology, not just talent. Nishant brings a rare combination of founder mindset, deep product thinking, and scale experience. This is a crucial hire as we build long-term value through tech, data, and owned platforms.”
Nishant Radia, Head of Platforms at YAAP said, “What drew me to YAAP was a shared belief that agencies must evolve into product-led, tech-enabled businesses. YAAP’s builder mindset—integrating technology to create products for today and tomorrow—strongly resonates with me. Having worked at the intersection of content and data, I’m excited to bring that experience, build and scale solutions that deliver real value.”
The newly launched Noida Tech Hub will serve as the foundation for this vision. As part of this expansion, Ajay Mishra has joined YAAP as Chief Technology Officer (CTO) for the entire YAAP Group. Ajay, also a former founder of Vidooly will be responsible for the group’s overall technology architecture, engineering excellence, data infrastructure, and AI roadmap.
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