Mirchi appoints Chandan Das as Vice President & Business Director
His mandate includes end-to-end P&L ownership across five radio stations in Karnataka
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Published: Dec 15, 2025 3:48 PM | 1 min read
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- Chandan Das has been appointed Vice President & Business Director at Mirchi, overseeing P&L for five radio stations in Karnataka.
- His role focuses on driving integrated growth across various platforms, including content, digital monetization, and brand partnerships.
- Das emphasizes the importance of consumer insight and data-led decision-making for sustainable growth in the media sector.
- He previously served as Director of Digital & TV Revenue Generation for JioStar in South India for nearly a year.
Chandan Das has been appointed Vice President & Business Director at Mirchi. According to a post put up by him on LinkedIn, his mandate includes end-to-end P&L ownership across five radio stations in the state Karnataka.
“In this role, I’m focused on driving platform-led, integrated growth across content, digital monetisation, MPing (Mirchi’s data-led digital audio & video monetisation platform enabling targeted, measurable brand solutions), social ecosystems, brand partnerships and experiential activations — building scalable solutions where content, commerce and communities intersect,” he wrote in the post.
“Having spent over a decade leading businesses within large media ecosystems, I believe sustainable growth today is driven by consumer insight, data-led decisioning, cross-platform monetisation and long-term partner value creation. That lens will guide how we build, scale and innovate,” added Das.
Das joins Mirchi from JioStar, where he was Director-Digital & TV Revenue Generation-South. He held this role for nearly a year from January 2025 to December 2025.
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