Good Glamm Group?blur=25

The Good Creator Co. currently has a Rs 75 cr revenue run rate and is targeting a Rs 250 cr revenue run rate by December 2022

exchange4media Staff Jan 5, 2022 12:23 PM

Subrat Kar, Vidooly?blur=25

As online video analytics startup Vidooly completes 5 years, Kar, Co-Counder & Chief Executive Officer, speaks to us about transforming the marketing space, future of the company & more

Anjali Thakur Sep 9, 2019 8:05 AM


The tool, Vuvid™ Brand Safety Suite, analyses all YouTube content to ensure contextual safety by enabling the prevention of ad placements with suggestive content

exchange4media Staff Jul 2, 2018 3:24 PM


Subrat Kar, co-founder and CEO, talked about how Vidooly is going to get more penetration from the market in online video content in 2018

Anam Khan Mar 1, 2018 8:55 AM


Network18 secured the top spot in Vidooly’s News Network Report for September to November 2017

exchange4media Staff Jan 9, 2018 12:00 AM


Industry experts opine that while Google Map’s recent ad campaign establishes a strong bond between the brand and audience, the creative route is nothing to write home about

Misbaah Mansuri Jan 4, 2018 8:58 AM


Jadhav will lead strategic growth at Vidooly by identifying key revenue channels and opportunities. She will also be responsible for business development and partnerships at Vidooly

exchange4media Staff Sep 21, 2017 1:58 PM


Facebook Watch goes live in the US bringing TV style long-form content to the platform. How long before it comes to India?

Abhinn Shreshtha Sep 7, 2017 7:53 AM


Patrika News achieved 32.3 million views on its Facebook videos during the month of July

exchange4media Staff Sep 2, 2017 1:34 PM


It is the only business news brand among top 10 new-age news publishers, as per the rankings released by Vidooly in its June report

exchange4media Staff Jul 21, 2017 10:37 AM

Indian digital content creators relatively unaffected following YouTube fiasco: Experts?blur=25

The fallout of YouTube with advertisers has been especially problematic for content creators. However, the effect in India seems to have been muted, feel experts

Abhinn Shreshtha Apr 12, 2017 8:10 AM

Are Indian advertisers ready to combat Methbot??blur=25

Since December, the US online video advertising ecosystem has been losing around $3-5 million a day in ad revenue due to an extensive fraud ad network called Methbot, which is targeting premium video inventory. Is India ready to combat a scam of this scale?

Abhinna Shreshtha Jan 18, 2017 8:11 AM

Is Adobe's acquisition of TubeMogul a sign of maturing video advertising space??blur=25

TubeMogul’s acquisition and subsequent integration to the Adobe Marketing Cloud will create the first end-to-end independent advertising and data management solution across TV and digital formats

Abhinn Shreshtha Nov 15, 2016 8:14 AM

Vidooly launches patent pending AI platform to help create more viral content?blur=25

AI platform will recommend best content creation strategies and techniques to YouTubers and other social media content creators

exchange4media Staff Oct 25, 2016 8:11 AM

Why India ranks lowest in Asia Pacific in video ad viewability??blur=25

A new report on viewability of video ads released by Google shows that India still lags behind countries like Japan , Australia, South Korea and others when it comes to viewability.

Abhinn Shreshtha Jul 19, 2016 7:55 AM

Is short format content the way forward for digital video??blur=25

As YouTube launches six second ads, the argument over long and short format content looks set to re-ignite

Abhinn Shreshtha Jul 13, 2016 7:48 AM

Mindshare India cocreates video analytics tool 'Kyve' with Vidooly?blur=25

The ‘Kyve tool created by Mindshare and Vidooly is part of ‘Content+’, an adaptable CONTENT MODEL that leverages Mindshare’s unique place as a trusted advisor, helping our clients drive efficiency and effectiveness by not just considering the media channel/ but also the messaging and creative platforms

exchange4media Staff Jul 8, 2016 8:29 AM