channels
MSOs are proposing the creation of a unified Platform Services advertising network that will allow brands to execute campaigns across multiple cable operators
Imran Fazal Jul 6, 2026 8:52 AM
Advertisers, broadcasters, agencies and investors face an unprecedented measurement vacuum; industry warns prolonged suspension could reshape media buying and TV economics
Imran Fazal Jul 2, 2026 9:06 AM
MrBeast has also emerged as one of the most ambitious entrepreneurs in the creator economy
e4m Staff Jun 15, 2026 8:02 AM
Journeys are seamless for consumers, fragmented for brands. The gap lies in consistency, context, and what brands actually do with data
e4m Staff Jun 8, 2026 12:11 PM
The move also raises questions about the extent of governmental involvement in the operational and commercial functioning of BARC
Imran Fazal Jun 8, 2026 8:25 AM
For cable operators, the potential withdrawal of landing page spending presents a fresh challenge
Imran Fazal Jun 5, 2026 8:43 AM
Bharat Express, Republic TV, Vistaar News among successful bidders; slots valid till March 2027
The reformatting will infuse freshness in the content and attract younger audiences, the channel said
e4m Staff May 27, 2026 3:19 PM
Negotiations between Zee and Fédération Internationale de Football Association (FIFA) are still underway and an agreement is expected to be signed soon, sources said
e4m Staff May 27, 2026 10:33 AM
Puneet Avasthi, Director, Kantar, speaks with Shripad Kulkarni on Media Compass — India’s first unified currency across traditional and digital media — and what it reveals about Indian media landscape
Shripad Kulkarni May 26, 2026 7:57 AM
India News, The Sunday Guardian lead digital rankings; Network clinches 7th spot
e4m Staff May 25, 2026 2:57 PM
The revised methodology is likely to particularly impact channels that had benefited disproportionately from landing page arrangements with distribution platforms
Imran Fazal May 21, 2026 8:05 AM
Marketing veteran Shubhranshu Singh writes that connected TV and FAST channels are not replacing television but reviving its core habits—shared, scheduled, advertiser-funded viewing
Shubhranshu Singh May 18, 2026 8:15 PM
Broadcasters and media agencies have expressed divergent views on the new framework
Imran Fazal May 6, 2026 6:31 PM
As counting day delivers record viewership and ad rates soar up to 15 times the base price, a new era of event-driven media premiumisation is reshaping how broadcasters and advertisers view news
Anuja Jain May 6, 2026 9:16 AM
Senior representatives from IBDF and BARC recently met Union Minister Ashwini Vaishnaw to raise concerns
Imran Fazal Apr 21, 2026 2:31 PM
Rahul Shivshankar, Editorial Affairs Director at CNN-News18, speaks about newsroom priorities, the debate around loud television, the changing meaning of prime time, the role of AI, and more
Ruhail Amin Apr 17, 2026 9:27 AM
When TRPs go silent, the result is not a complete absence of measurement, but a shift from a single, uniform currency to a more fragmented and interpretive system
Aditi Gupta Apr 17, 2026 8:07 AM
The network has said almost 10% of its workforce will be asked to go as part of cost-cutting measures
Channel price hike has become necessary amid the slowing advertising growth, a shrinking pay-TV base, and rising content and sports rights costs
Aditi Gupta Apr 8, 2026 9:52 AM
Even a first violation triggers a one-month suspension of ratings, effectively halting the agency’s data output and disrupting the flow of audience measurement for broadcasters and advertisers
e4m Staff Mar 27, 2026 7:24 PM
Kotian will oversee a diverse portfolio of key channels including Zee Marathi, &TV, Zee Punjabi, Zee Anmol, Big Magic and Zee Biskope
e4m Staff Mar 25, 2026 11:14 AM
The company has said that the deal will be completed only after all the necessary government and regulatory approvals are received and other conditions are met.
e4m Staff Mar 21, 2026 9:51 AM
AIDCF has submitted that onboarding linear channels on an OTT platform would effectively require broadcasters to supply signal decoders to an entity not permitted under the guidelines
e4m Staff Mar 19, 2026 4:15 PM
Marketers note brands are integrating touchpoints to ensure consumers get the right message at the right stage of decision-making; multiple channels orchestrate discovery, evaluation and purchase
Sunidhi Vijay Mar 17, 2026 8:34 AM
Print relaunch being planned as Rashtriya Sahara newspaper nationwide
e4m Staff Mar 10, 2026 10:21 AM
According to media reports, the pilot is being conducted with a leading industry player, to formally test an integrated cross-platform measurement model
e4m Staff Feb 26, 2026 9:11 AM
The actions included 35 advisories, 50 warnings and 54 directions to run apology scrolls
e4m Staff Feb 13, 2026 4:28 PM
The slots have been allotted for a two-month period starting February 1, 2026
e4m Staff Jan 30, 2026 9:07 AM
The unit of value in digital advertising is shifting from interaction to outcome, from traffic to trust, and from optimisation to selection
Shantanu David Jan 24, 2026 8:41 AM
Ambesh Tiwari took charge as Business Head of SPNI’s Kids and Animation portfolio in January last year
e4m Staff Jan 16, 2026 1:47 PM
News broadcasters are looking at live events as brand extensions rather than immediate P&L drivers, offering visibility, audience engagement and cross-platform value, share experts
Chehneet Kaur Jan 9, 2026 9:34 AM
According to TRAI Annual Report 2024–25, the country has approximately 60 million cable TV households, around 2 million HITS subscribers, and 56.92 million active DTH subscribers as of 31 March, 2025
The data reflects viewership during the high-stakes 8 am–12 pm counting window
e4m Staff Nov 20, 2025 4:13 PM
At the core of the controversy is the continuing interim protection granted in 2013. The Delhi High Court had categorically restrained the regulator from enforcing the ad-cap rule
Tasmayee Laha Roy Nov 20, 2025 9:02 AM
Sony LIV is now available on YouTube TV and YouTube Primetime Channels
e4m Staff Nov 17, 2025 5:08 PM
Govt’s mid-2025 rate overhaul faces resistance from news networks, who argue the one-size-fits-all model collapses genre distinctions and rewards mass-market entertainment
Chehneet Kaur Oct 16, 2025 8:22 AM
Speaking at an event, former I&B minister Anurag Thakur said linear TV continues to be the beating heart of entertainment for millions of households, and its foundational importance stands unshakeable
This development marks another step in LG’s mission to deliver diverse quality entertainment to every LG Smart TV user across the country
e4m Staff Aug 6, 2025 12:36 PM
Launched in March 2024, PB-SHABD offers over 800 news stories daily in multiple Indian languages, covering more than 40 diverse categories
e4m Staff Jul 23, 2025 7:20 PM
Doordarshan's own regional channels, such as DD Tamil, DD Saptagiri, DD Chandana, DD Yadagiri, and DD Malayalam have also been onboarded
e4m Staff Jul 23, 2025 4:54 PM
Prasad has held key leadership roles at organizations such as IBM, HP, Oracle, Red Hat, LeadSquared and MoEngage
e4m Staff Jun 27, 2025 3:38 PM
BARC’s shift to weekly ratings from June 2025 is being welcomed by advertisers and planners, who say it allows faster campaign decisions, sharper targeting, and real-time insights
Aditi Gupta and Chehneet Kaur Jun 25, 2025 8:33 AM
The move has been met with widespread approval from the industry that has long criticised the rolling average method for its inability to reflect the dynamism and immediacy of the news genre
Chehneet Kaur Jun 24, 2025 9:18 AM
Tribunal directs interim payment of Rs 40 crore; tells Sony to stop displaying warning messages on channels
e4m Staff May 28, 2025 8:53 AM