India TV, News18 India, TV9 Bharatvarsh and Republic Bharat also made to the list of top 5 channels this week

exchange4media Staff Jun 24, 2022 11:44 AM


A source close to the development said the cricket board may start the tender process as early as Monday next week

Javed Farooqui Jun 17, 2022 8:03 AM

Court Order?blur=25

The authority also sought a written confirmation stating that the same has been carried out, within a period of seven days.

exchange4media Staff Jun 16, 2022 5:37 PM

news channel?blur=25

Marketers believe the ratings that happen due to the use of landing page are meaningless as what matters to them is the amount of traction that their campaign receives

Javed Farooqui Jun 16, 2022 8:34 AM

Jagdish Chandra?blur=25

In his most recent role, Chandra was the CMD of First India News and CEO & Editor-in-Chief of First India, an English daily with three editions

Javed Farooqui Jun 9, 2022 8:25 AM


The advisory issued to members seeks to connect measurement to better ROI on spends

exchange4media Staff Jun 6, 2022 6:09 PM

Janam TV?blur=25

The channel marked the day with over twenty environment-related stories and news, and launched educative and interactive platforms for the viewers to participate

exchange4media Staff Jun 6, 2022 2:21 PM


Most stakeholders in the industry are sceptical of BARC ratings, with the widespread perception being that the system is still not foolproof

exchange4media Staff Jun 2, 2022 8:48 AM


Broadcasters will have to pay either 0.8% of net TV advertising billing or Rs 18 lakh per channel per annum, whichever is higher

exchange4media Staff May 25, 2022 8:16 AM

Rahul Shivshankar?blur=25

Times Now Editorial Director and Editor-in-Chief Rahul Shivshankar speaks to e4m at Goafest 2022

Kanchan Srivastava May 9, 2022 8:45 AM

supriya prasad?blur=25

Prasad, News Director, Aaj Tak, India Today and GNT, delivered a keynote address at e4m NewsNext 2022 conference

exchange4media Staff May 2, 2022 4:04 PM

shashi sinha?blur=25

New BARC Chairperson and IPG Mediabrands India CEO Shashi Sinha answers pressing questions around news channel ratings, landing pages, outliers and more at e4m NewsNext virtual conference

exchange4media Staff May 2, 2022 9:11 AM


As per reports, NBDA has released a presentation about the irregularities in the BARC news channel viewership ratings

exchange4media Staff Apr 18, 2022 10:41 AM


The total number of registered MSOs has increased to 1,763 as of March 21, 2022, from 1, 750 on December 30, 2021

exchange4media Staff Mar 22, 2022 8:58 AM


Industry experts say stakeholders must wait and watch for 8-13 weeks to arrive at any inferences

Javed Farooqui Mar 21, 2022 8:29 AM


Most of the annual deals of news channels are done in the March-April period and so a lot is riding on the ratings

Sonam Saini & Javed Farooqui Mar 17, 2022 8:28 AM


The ministry also blocked 56 YouTube-based news channels and their social media accounts for public access during 2021-2022

exchange4media Staff Mar 16, 2022 8:25 AM

TV News?blur=25

The channel's move to carry Hindi feed on English channel was intended to record higher viewership and increase its ratings, say industry observers

exchange4media Staff Mar 11, 2022 3:18 PM


Industry experts say while the exit will help these big broadcasters arrest the decline of pay universe, it will give smaller FTA broadcasters a chance to grow their viewership and ad revenue

Javed Farooqui Mar 11, 2022 8:43 AM


Top news channels have sold ad inventory at 10x to 15X of their normal advertising rates, say industry sources

Javed Farooqui Mar 10, 2022 8:33 AM