campa
From Kareena's Countryman debut to Messi's next chapter with MLS — here are the campaigns that defined the week in advertising
From Louis Vuitton’s FIFA trunk to Heinz’s Penalty Packets, FIFA 2026 is now a $10-billion creative arena
Brands can opt for shoppable formats integrated in the shows or sponsor premium content, Prime Video has said
e4m Staff Jul 16, 2026 5:49 PM
The government's ethanol-blending programme has been one of the largest policy-led influencer campaigns seen in India
e4m Staff Jul 15, 2026 5:07 PM
Brands are increasingly hiding or removing their logos to spark curiosity, conversation and recall, showing that modern marketing is as much about building memory as boosting visibility
Shalinee Mishra Jul 11, 2026 9:20 AM
From Heinz's Penalty Packets to Coca-Cola's collectible cans, brands are using packaging to win fans' attention
Aryendra Khan Jul 11, 2026 9:06 AM
From disappearing faces to a boardroom run by pink wigs, this week's ads bet big on the absurd
Aryendra Khan Jul 11, 2026 8:06 AM
The campaign is based on two concepts: the first version is based on ‘Legends of Onam’ and the second version is based on ‘Unspoken Onam Ritual’
From interactive billboards to experiential activations, brands are designing campaigns that people photograph, share and turn into content, extending their reach far beyond the street
Shalinee Mishra Jul 9, 2026 9:15 AM
From FIFA’s global scale to Wimbledon’s younger audiences and pickleball’s growing appeal, non-cricket sports are opening new opportunities for brands across campaigns, sponsorships and advertising
Sandhi Sarun Jul 9, 2026 9:03 AM
From Messi's redemption arc to Egypt's tournament exit, brands found plenty to work with on social media
Aryendra Khan Jul 8, 2026 2:03 PM
Roli Shrivastava will lead marketing across Hocco Ice Creams, Hocco Restaurants, Hocco Eateries, Hocco Foods, and Huber & Holly Ice Creams
e4m Staff Jul 8, 2026 12:32 PM
From the ‘Helicopter Shot’ to ‘Bole Jo Koyal’, here are the campaigns that captured Captain Cool's charm, wit and mass appeal over the years
Aryendra Khan Jul 7, 2026 11:25 AM
Kunal Chitravanshi most recently served as Assistant General Manager – Creative Brand Solutions at TV9 Network
The renewal follows another year of strong digital engagement for the campaign, which has surpassed one million YouTube video views, generated over 8,200 hours of watch time
e4m Staff Jul 2, 2026 11:28 AM
Guest Column: Dr. Sandeep Goyal decodes the ‘democracy of advertising awards’
Sandeep Goyal Jul 1, 2026 9:42 AM
As Cannes Lions 2026 closes with India's tally at a modest five Lions, the industry is asking a harder question: Has the race for constant content quietly replaced the pursuit of the big idea?
Aryendra Khan Jul 1, 2026 8:57 AM
Brands, particularly in the e-commerce and D2C ecosystem, are spending during the cultural windows but are measuring what comes back in terms from such intent-driven buying
Anuja Jain Jun 29, 2026 9:03 AM
For advertisers, international franchises provide an immersive setting that amplifies brand messaging through theatrical excitement and buzz
Sunidhi Vijay Jun 29, 2026 8:56 AM
From restaurant bills to AI futures, this week's best ads leaned into humour, nostalgia, and storytelling that had something real to say
Aryendra Khan Jun 27, 2026 9:00 AM
Among the final day winners at Cannes Lions were Rethink (Independent Network of the Year), LePub, Milan, Italy (Agency of the Year) and Heineken (Creative Brand of the Year)
e4m Staff Jun 27, 2026 8:44 AM
Anupriya Acharya, CEO, Publicis Groupe South Asia, shares her experience as the Jury President for Creative Data Lions, her take on the use of AI and data, and much more
Simran Sabherwal Jun 25, 2026 8:35 AM
Peru wins Creative Data Lions Grand Prix and Puerto Rico takes home second Grand Prix of the week in the Direct Lions
e4m Staff Jun 25, 2026 8:30 AM
‘Mothers of Courage – Shifting Societal Norms, One Conversation at a Time’ secures India’s only shortlist in the SDG category
Team Impact Jun 24, 2026 1:49 PM
As per Badminton Association of India, digital platforms & social media accounts circulated misleading claims alleging inappropriate interactions between members of the judiciary and the executive
e4m Staff Jun 24, 2026 12:56 PM
Direct and Media account for India’s entire Day 3 shortlist haul, while PR, Social & Creator and Creative Data draw a blank
e4m Staff Jun 24, 2026 12:11 PM
TBWA\Lintas Mumbai’s ‘Don’t Look Up’ for Steadfast, which won a Bronze Lion in Film Craft (Script), is built on a familiar behaviour seen across India’s cash-driven economy
Aryendra Khan Jun 24, 2026 8:54 AM
‘Original Forever’, for adidas, by Johannes Leonardo, New York / adidas, London, wins two Grands Prix in Entertainment Lions and Entertainment Lions for Music
e4m Staff Jun 24, 2026 7:48 AM
Conceptualised through HT Impact Lab, the print innovation made guilt-free indulgence tangible, taking Mother Dairy Go-Low from a front-page interaction to creator reels and social conversations
NATIVE CONTENT Jun 23, 2026 1:08 PM
Dhruv Warrior, Executive Creative Director, VML, India, recounts his experience of being part of the Print & Publishing jury, and the trend to say something without explicitly showing the product
Simran Sabherwal Jun 23, 2026 11:57 AM
The 'Saath Ladenge Dengue Se' campaign is a public awareness initiative designed to help citizens better understand and tackle one of India's most persistent health threats
e4m Staff Jun 23, 2026 10:37 AM
Leo India, Ogilvy, The Refinery, Brand David Communications, and Humour Me delivered India's first metals of the 73rd edition, while Josy Paul and Sonal Chhajerh took the stage at The Terrace
Aryendra Khan Jun 23, 2026 8:51 AM
India has made a mark on Day 1 of the festival with four wins so far, out of eight shortlists across the seven categories announced today
Raaina Jain Jun 22, 2026 7:23 PM
VML’s KitKat campaign keeps India in contention as the country takes its overall shortlist tally to 18 across 24 categories announced so far
e4m Staff Jun 22, 2026 1:44 PM
Brands are increasingly participating through experiences, partnerships and cultural platforms but creators note that true representation cannot be restricted to a single month
Shalinee Mishra Jun 22, 2026 1:29 PM
The two sportswear giants have turned the 2026 FIFA World Cup into a creative slugfest, featuring star-studded mini-movies, huge budgets & a numbers war that has reignited advertising's oldest rivalry
Aryendra Khan Jun 22, 2026 9:04 AM
Many of the campaigns generating attention today are not necessarily the ones offering the biggest discounts
This year's Father's Day campaigns redefined fatherhood with humour, heart, and a little unconventional love
Aryendra Khan Jun 20, 2026 9:00 AM
An increasing number of brands are using creators, humour and shared cultural insights to engage with the occasion, often in partnership with other brands
Shalinee Mishra Jun 20, 2026 8:30 AM
As VML India's Executive Creative Director joins Print & Publishing jury at Cannes Lions, Warrior makes a case for a medium he believes the industry has been too quick to eulogise & too slow to push
Aryendra Khan Jun 18, 2026 9:07 AM
Influencer industry experts say with brands evaluating audience trust, relevance & engagement quality, RBI's new norms will bring in stricter checks around disclosures, approvals & creator education
Shalinee Mishra Jun 18, 2026 8:51 AM
'Poora India Watchega', a nationwide campaign for the FIFA World Cup 2026, is developed by agency Talented and mktgstack
Aryendra Khan Jun 16, 2026 5:04 PM
Brands are increasingly building campaigns around experiences rather than products, with creators playing a key role in making them relatable, credible and discoverable
Shalinee Mishra Jun 16, 2026 9:19 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes that Campa’s revival is rooted in nostalgia but powered by a modern strategy of pricing, distribution and engagement
Ganapathy Viswanathan Jun 16, 2026 8:40 AM
Self-serve advertising is being viewed in the industry as a natural extension towards in-house control, reshaping of media planning, and an attempt to reduce friction for smaller players
Anuja Jain Jun 15, 2026 8:52 AM
India Today Influence is the influencer marketing arm of the India Today Group
e4m Staff Jun 12, 2026 11:58 AM