aware
The special issue examines how Indian women understand, negotiate and experience consent across homes, relationships, workplaces, public spaces and digital life
e4m Staff Jul 10, 2026 2:27 PM
Guest Column: Arpit Srivastava, Associate Director, Xiaomi India, decodes how awareness leads to consideration, consideration led to a click, and so on
Arpit Srivastava Jul 2, 2026 3:27 PM
The renewal follows another year of strong digital engagement for the campaign, which has surpassed one million YouTube video views, generated over 8,200 hours of watch time
e4m Staff Jul 2, 2026 11:28 AM
‘Mothers of Courage – Shifting Societal Norms, One Conversation at a Time’ secures India’s only shortlist in the SDG category
Team Impact Jun 24, 2026 1:49 PM
The 'Saath Ladenge Dengue Se' campaign is a public awareness initiative designed to help citizens better understand and tackle one of India's most persistent health threats
e4m Staff Jun 23, 2026 10:37 AM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores why high brand awareness does not always translate into sales and what it takes to turn recognition into revenue
Shantomoy Ray Jun 17, 2026 8:10 AM
At e4m Connected TV Conference 2026, the Senior VP and Business Head of Reliance Retail, made a compelling case for treating CTV not as a media novelty, but as a strategic brand-building engine
e4m Staff Jun 11, 2026 6:25 PM
Divya Rao has previously held roles at Netflix, TikTok, and ByteDance
e4m Staff Jun 4, 2026 12:14 PM
The publication’s ‘Written By Journalists’ campaign has emerged as one of the most celebrated campaigns of the year
e4m Staff May 26, 2026 12:08 PM
The winner of the media mandate will be announced next week, e4m has learnt
Imran Fazal May 22, 2026 9:02 AM
The greenwashing campaign will educate consumers to ask critical questions around sustainability claims, the decoding of eco-labels
e4m Staff Feb 26, 2026 3:15 PM
Raghu Mocherla will lead the Cyber-Physical Software and Systems portfolio within the company’s D&S business unit
e4m Staff Dec 16, 2025 6:07 PM
As part of the campaign, the organization will be conducting an awareness drive through all its 22 centers across India
e4m Staff Jul 25, 2025 4:32 PM
As a cultural ambassador, Rahul Dravid will connect with Hexaware employees worldwide through a series of events highlighting his leadership approach and working together under pressure
e4m Staff Mar 21, 2025 4:35 PM
At the e4m Performance Marketing event, Kapil Narnaware, Chief of E-Commerce Business, Business Head, Pidilite, spoke on e-commerce strategies, the common challenges and more
The campaign introduces Seedha and Sayaani, a relatable young couple navigating everyday financial decisions
e4m Staff Feb 13, 2025 3:21 PM
The ‘Men in Pink Walkathon’ had men taking a pledge to influence women in their lives to prioritize breast cancer screening
e4m Staff Oct 28, 2024 4:20 PM
Through a 40-second video created by Ogilvy, the brand urges women to self-check every month
exchange4media Staff Nov 27, 2022 10:00 AM
Emily Yri, Senior Marketing Director, APAC at PubMatic, writes on how Auction Packages pull together programmatic open marketplace inventory into one Deal ID for easy activation
exchange4media Staff Oct 12, 2022 8:49 AM
As per latest reports, Twitter has asked a Delaware court to schedule a four-day trial in mid-September
exchange4media Staff Jul 13, 2022 8:25 AM
The campaign ‘Air pollution ka alarm” has been launched as a part of GAIL’s Hawa Badlo initiative
exchange4media Staff Jun 22, 2022 10:31 AM
The poster and social media campaign, using music notations, urges musicians to seek help from a mental health counsellor if they are facing mental health issues
exchange4media Staff Jun 21, 2022 10:57 AM
Created by Mirum, the campaign #RacingHeartsSince1909 is an attempt to bring forth the love for driving combined with the heritage of the brand
exchange4media Staff Jun 18, 2022 8:05 AM
Guest Column: Rishi Kajaria, MD, Kajaria Bathware, and JMD, Kajaria Ceramics, shares ideas to bolster a marketing plan for leaving a lasting impression on the target audience
Rishi Kajaria Feb 4, 2022 8:29 AM
Through its #NoConditionsApply campaign, the brand draws attention towards misleading advertising by various hair care brands
exchange4media Staff Dec 4, 2021 8:34 AM
With the #SannsLeneDo campaign, the channel aims to draw attention towards the practice of stubble burning and the consequent rise of air pollution in the region
exchange4media Staff Nov 22, 2021 5:19 PM
Through this initiative, the bank aims to increase awareness on the importance of keeping one's mouth shut to ensure the prevention of frauds
exchange4media Staff Nov 15, 2021 4:13 PM
The ‘Safe Stree’ and 'My Kanoon' campaigns will spread awareness about the safety features available on the platform as well as will inform people about their legal rights & protections
exchange4media Staff Nov 10, 2021 2:46 PM
According to a survey done by HelpAge, 36% of elders at home 'were just waiting for the phone to ring’. This campaign aims to give them a ray of hope and support them
exchange4media Staff Nov 7, 2021 6:00 PM
20,900+ participants clocked a total of 2,05,283 km and raised INR 87,82,097 for supporting Covid-hit children
exchange4media Staff Nov 1, 2021 3:26 PM
The campaign includes a contest under the hashtags #MyHeartMySecret and #DilKaMaamlaHai where users can share secrets or habits that have helped them stay healthy and ‘young at heart’
exchange4media Staff Sep 29, 2021 1:35 PM
Conceptualized and produced in collaboration with Jugaad Motion Pictures, the film offers glimpses of relationships, navigating consent in a different way where they are both heard
exchange4media Staff Sep 11, 2021 8:25 AM
This annual campaign aims to offer a wide range of trendsetting, innovative and result-oriented style to customers, offering them show-stopping magic moments
exchange4media Staff Sep 6, 2021 12:45 PM
With this campaign, the brand is unveiling its new brand proposition 'Be WOW, Naturally!'
exchange4media Staff Sep 6, 2021 12:29 PM
Rhea Patel, CEO and Founder of CLIQ, shares insights on emerging media and holistic marketing strategies, influencer marketing, and more
exchange4media Staff Sep 3, 2021 8:49 AM
Guest Column: Neha Chauhan, Brand Strategy Partner, Arc. Worldwide, shares some great examples on how brands across categories have outrun the price war
Neha Chauhan Aug 31, 2021 8:30 AM
Partners on board for taking the public interest message across include Beanstalk Asia, Bright Publicities, TV9 (Marathi) and Red FM
exchange4media Staff Jul 28, 2021 6:54 PM
Conceptualized by Logicserve Digital, the campaign communicates that proper financial planning can enable individuals to deal with life's uncertainties
exchange4media Staff Jul 27, 2021 4:40 PM
Conceptualized by FCB India, the TVC is being leveraged across all platforms, including digital, TV and OOH
exchange4media Staff Jul 24, 2021 8:10 AM
From being a taboo topic to being at the centre of discussion in the pandemic era, mental health issues are being seen in a new light by the advertising world, said experts
Mansi Sharma Jul 8, 2021 8:47 AM
Kabaddi Adda CEO Arvind Sivdas shared that 'Mann Ki Jeet' campaign aims to educate kabaddi players on mental health and encourages them to spread the message in the community
Mansi Sharma Jul 5, 2021 9:05 AM
The 7-video series campaign is available on all digital-led platforms
exchange4media Staff Jun 29, 2021 3:53 PM
In this initiative, Clovia will make insurance reach out to consumers through its platform while Alliance Insurance will help facilitate the insurance policy
exchange4media Staff Jun 25, 2021 6:34 PM
The campaign advocates providing immediate assistance or emergency care to a person injured in a road crash
exchange4media Staff May 30, 2021 4:00 PM
The radio station urges people to get themselves vaccinated on priority
exchange4media Staff May 29, 2021 9:09 AM