automobile
From a complete online process for a car’s purchase to doorstep delivery, carmakers are coming up with ways to resume sales while adhering to social distancing norms
Sanstuti Nath May 22, 2020 9:00 AM
Deepa Sasidharan, Head-Corporate Communications India, Continental, talks about her journey in the industry, value gap and gender biases in the system and the crisis faced by the automotive industry
exchange4media Staff Apr 28, 2020 6:20 PM
The TVCs have been conceptualised by BBDO India under the creative supervision of Josy Paul, Akashneel Dasgupta and Shinjini Banerjee
exchange4media Staff Mar 21, 2020 9:58 AM
The Maruti Pavilion will host a #TwitterGreenZone with renowned auto influencers to accelerate its electric offensive
exchange4media Staff Feb 7, 2020 5:45 PM
The installation, created by Brandscope India, will be on display for one year
exchange4media Staff Nov 13, 2019 2:38 PM
Society of Indian Automobile Manufacturers has been reported as saying that the positive festive season sentiment is expected to continue in November and December
exchange4media Staff Nov 11, 2019 5:51 PM
The campaign showcases a range of festive celebrations from across India, with their one-of-a-kind nuances and the excitement they form in people’s minds
exchange4media Staff Oct 24, 2019 3:52 PM
According to TAM data, print ads led the show with 3.3 times growth this Onam as compared to 2018
Tasmayee Laha Roy Oct 18, 2019 8:47 AM
Bose, Vice President, Global Design, Tata Motors, shared insights on blending business with design and how their designs build better consumer connect
exchange4media Staff Oct 18, 2019 8:47 AM
Guest Column: Suresh Rangarajan, an analytical and performance-driven professional, shares his insights on the global automotive industry
Suresh Rangarajan Oct 17, 2019 5:23 PM
The collaboration led to a market-first integrated campaign across print, digital, TV and OOH
exchange4media Staff Oct 17, 2019 11:13 AM
The Head of Sales & Marketing talks about the brand’s journey in India, launch of their experience center and more
Neeta Nair Oct 11, 2019 8:46 AM
Most automobile companies believe that these measures would help them perform better and will boost the morale of dealers and consumers
Dolly Mahayan Aug 27, 2019 8:44 AM
Pansare, Head Marketing Communications & PR, FCA India Automobiles talks about bringing the American Jeep brand to India, the marketing initiatives, the pricing strategy and more
Dipali Banka Aug 13, 2019 8:24 AM
As sales continue to slide and the industry looks at ways to reverse the trend, will automobile makers now turn to digital advertising versus the more expensive traditional mediums? We ask experts
Shikha Paliwal Jul 18, 2019 8:13 AM
Martin Schwenk, MD & CEO, Mercedes-Benz India, talks about the current scenario in the auto sector, performance of the luxury car market and their plans to focus on Tier markets
Dolly Mahayan Jul 17, 2019 8:46 AM
In a related move, Harald Wester has taken over as Executive Chairman of Maserati
exchange4media Staff Jul 4, 2019 4:23 PM
N Chandramouli, Tutu Dhawan and Harish Bijoor on the impact of declining sales in the auto industry and its effect on ad spends
Dolly Mahayan Jul 4, 2019 8:34 AM
Sriram Padmanabhan, VP- Marketing, Nissan India talks about their 'precision marketing', the upcoming subscription model and association with ICC Cricket World Cup
Shweta Raaj Singh Jun 27, 2019 8:37 AM
