automobile

As sales continue to slide and the industry looks at ways to reverse the trend, will automobile makers now turn to digital advertising versus the more expensive traditional mediums? We ask experts

Shikha Paliwal 3 days ago

Martin Schwenk, MD & CEO, Mercedes-Benz India, talks about the current scenario in the auto sector, performance of the luxury car market and their plans to focus on Tier markets

Dolly Mahayan 4 days ago

In a related move, Harald Wester has taken over as Executive Chairman of Maserati

exchange4media Staff 04-July-2019

N Chandramouli, Tutu Dhawan and Harish Bijoor on the impact of declining sales in the auto industry and its effect on ad spends

Dolly Mahayan 04-July-2019

Sriram Padmanabhan, VP- Marketing, Nissan India talks about their 'precision marketing', the upcoming subscription model and association with ICC Cricket World Cup

Shweta Raaj Singh 27-June-2019

Frump, MD, Volvo Cars India, tells us why the brand doesn’t spend much on marketing, the importance of India as a market, their future strategy and more

Dolly Mahayan 29-May-2019

They were honoured for the Largest Billboard Installation for Jeep India at Mumbai Pune Expressway

exchange4media Staff 11-February-2019

The brand received 5000 entries, out of which eight top designs were selected and replicated into life sized working models

Dolly Mahayan 15-November-2018

Entry-level motorcycles are key to Hero MotoCorp business — its market share in the segment increased to 60% in rural areas

Dolly Mahayan 31-October-2018

Carmakers are leaving no stone unturned to make the most of the festive spirit and catch the customer’s attention with all kinds of discounts and schemes

Dolly Mahayan 24-October-2018

Dainik Bhaskar Group aims to create information pieces for advertisers; the findings will be used as ‘value addition’ to media partners and advertisers

exchange4media Staff 18-September-2018

Pitchfork Partners will be in charge of communication strategies for all verticals of the automobile company across India

exchange4media Staff 03-September-2018

Seth will oversee CarToq’s domestic and global expansion along with marketing activities to drive customer traffic across the brand’s media properties

exchange4media Staff 13-August-2018

Founder & CEO of Droom, talks about upping the marketing budget to Rs 400 crore, the pre-owned automobile market in India, revenue model and mediums they will focus on this year

Dolly Mahayan 24-July-2018

Hyundai is celebrating its 20 years in India. To connect with its customers on the occasion, Hyundai India has launched an emotional campaign ‘Brilliant Moments’ that revives memories of the customers about their cars.

Dolly Mahayan 03-July-2018

Despite supplier challenges, Ford ended the year with sustained growth, with combined domestic wholesales and exports in CY 2017 at 262,784 vehicles

Dolly Mahayan 28-February-2018

Experts positive about FMCG, automobile, telecom, smartphone brands and govt sectors spending big money on TV advertising

Sonam Saini 08-January-2018

The companyhad been performing poorly in India and held less than one percent share of India’s car market

Venkata Susmita Biswas 29-May-2017

: The automobile industry is on the path to recovery with most automobile makers registering positive sales growth for February 2017

exchange4media Staff 16-March-2017

Paul Alcala is named COO of the Asia Pacific regions; Daphne Zheng is named as COO of China

exchange4media Staff 13-January-2017

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