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Vinay Pillai named CEO of Pocket Aces?blur=25

Vinay Pillai currently serves as Chief Business Officer

e4m Staff Aug 12, 2026 6:49 PM

IMA South 2026?blur=25

The awards aim to recognise and celebrate innovative campaigns that have demonstrated creativity, effectiveness and cultural relevance in South India

e4m Desk Aug 12, 2026 12:58 PM

Vinay Subramanyam Appointed VP of Marketing at Mondelēz India?blur=25

Nitin Saini elevated to a regional leadership role in Southeast Asia as General Manager, Indonesia

e4m Staff Aug 10, 2026 11:34 AM

Neeraj Roy of Hungama Digital Inducted into IAA Hall of Fame?blur=25

Neeraj Roy is Managing Director and CEO of Hungama Digital Media Entertainment

Debolina Datta Aug 8, 2026 10:38 AM

This Week's Ads: Celebrating Nostalgia and Sibling Bonds?blur=25

Our take on this week’s campaigns and a spotlight on fresh ways to turn familiar cultural cues into brand stories

Aryendra Khan Aug 8, 2026 9:36 AM

Ganapathy Viswanathan?blur=25

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores how micro dramas enable brands to become part of the story, rather than interrupting it like traditional advertising

Ganapathy Viswanathan Aug 7, 2026 9:17 AM

Typsy Beauty raises Rs 20 crore in funding round led by Saama Capital?blur=25

The round also saw participation from Sanjay Kapoor, founder of Genesis Luxury and an early backer of the brand, and SRF Family Office

e4m Staff Aug 6, 2026 12:51 PM

The Hype Studio Secures PR Mandate for TalentGum's Growth?blur=25

The Hype Studio will work closely with TalentGum to elevate its market presence, deepen stakeholder engagement, and further establish its brand presence globally

e4m Staff Aug 6, 2026 11:16 AM

How Quick Commerce is Transforming Festive Advertising in India?blur=25

As quick commerce platforms squeeze festive shopping into minutes, agencies are redrawing creative, media and production plans for instant buyers

Aryendra Khan Aug 6, 2026 9:34 AM

Harsha Subramaniam Joins BBC as Regional Director for South Asia?blur=25

Harsha Subramaniam will lead editorial content and business operations in the region

e4m Staff Aug 4, 2026 8:30 PM

Biraja Tripathy Resigns as Head of Product at JioBlackRock Mutual Fund?blur=25

He spent nearly two years at JioBlackRock Mutual Fund

e4m Staff Aug 4, 2026 6:26 PM

Shrirang Deodhar Takes Charge as Associate Director at Zee Music Company?blur=25

Prior to this appointment, Deodhar was Senior Manager - Music Marketing at Saregama India

e4m Staff Aug 4, 2026 3:13 PM

Jaideep Karnik Highlights Positive Aspects of Modern Journalism?blur=25

At samachar4media's ‘Journalism 40 Under 40’ event, Amar Ujala Digital Editor Jaideep Karnik

e4m Staff Aug 3, 2026 1:42 PM

Sudhir Chaudhary Warns Against Blurring Lines Between Journalists and Creators?blur=25

Speaking at Samachar4Media's Journalism 40 Under 40 event, Chaudhary said the blurring of  content creator and journalist roles has made it increasingly difficult to preserve journalism's credibility

e4m Staff Aug 3, 2026 12:56 PM

Deputy CM Brajesh Pathak Shines at Media Sanwadh 2026 Event?blur=25

Presented by DS Group, the fourth edition brought together over 60 of the Indian journalism's most influential editors and anchors for a day-long dialogue on AI, trust and the future of the newsroom

e4m Staff Aug 3, 2026 12:17 PM

Snigdha Anand, SVP – Marketing, Mamaearth (Honasa Consumer Ltd.)?blur=25

Guest Column: Snigdha Anand, SVP – Marketing, Mamaearth (Honasa Consumer Ltd.), shares how the search bar, once the gatekeeper of discovery, is now just one touchpoint in a much larger ecosystem

Snigdha Anand Aug 3, 2026 8:32 AM

Jyoti Samajpati?blur=25

At Kotak Mahindra Bank, Samajpati serves as Executive Vice President and Head of Marketing & Propositions for the Consumer Bank business

e4m Staff Aug 1, 2026 3:04 PM

Advertising Agencies Association of India?blur=25

Advertising body accused of spreading ‘false and malicious’ allegations; legal notice seeks public apology, explanation and withdrawal of statements

Imran Fazal Jul 31, 2026 1:30 PM

Big Tech’s Q2 Results?blur=25

Alphabet, Meta, Amazon and Microsoft collectively reported another quarter of robust growth, driven by digital advertising, cloud computing and enterprise software

Shantanu David Jul 31, 2026 8:59 AM

Amazon's Ad Revenue Soars 26% as AWS Hits Fastest Growth in 18 Quarters?blur=25

Amazon expects third-quarter net sales to be between $197 bn and $202 bn, representing year-on-year growth of 9% to 12%, while operating income is projected to be in the range of $22.5 bn to $26.5 bn

e4m Staff Jul 31, 2026 8:30 AM

Shrirang Deodhar Departures Saregama India After Music Marketing Success?blur=25

Deodhar most recently served as Senior Manager - Music Marketing at Saregama India

e4m Staff Jul 29, 2026 1:51 PM

India Today Group Teams Up with PVR INOX for Landmark Documentary Release?blur=25

Created to mark India Today's Golden Jubilee, Eyewitness to a Nation captures the people, moments, and milestones that shaped modern India

e4m Staff Jul 29, 2026 1:40 PM

IAA Hall of Fame Under Fire for Neeraj Roy's Possible Induction?blur=25

Industry executives specifically questioned whether Roy's primary body of work represents advertising leadership

e4m Staff Jul 27, 2026 12:28 PM

Samachar4Media Journalism 40 Under 40?blur=25

The fourth edition of 'Samachar4Media Journalism 40 Under 40' will be held on July 28 at the IIC in New Delhi

e4m Staff Jul 27, 2026 11:49 AM

Varghese Chandy, Malayala Manorama on Onam?blur=25

As Kerala's festive economy accelerates, retail sales are expected to rise 30-40% on the back of premium inventory and tighter discounting, says Chandy, VP, Marketing & Ad Sales, Malayala Manorama

Sandhi Sarun Jul 27, 2026 9:28 AM

Amandeep Singh Joins GTPL Broadband as VP of Sales and Operations?blur=25

Prior to this, Singh was Regional Head - North India at Excitel Broadband

e4m Desk Jul 27, 2026 9:08 AM

Pooja Ghate Joins Sutherland as Director of Corporate Marketing?blur=25

Prior to this, Ghate was Senior Field Marketing Manager at Datamatics

e4m Desk Jul 25, 2026 11:23 AM

Gowthaman Ragothaman?blur=25

At e4m TechManch, the Saptharushi Founding CEO said India's DPDP era demands neutral data infrastructure, warning that the industry's future depends on who owns audience data, not just who buys media

e4m Staff Jul 24, 2026 6:35 PM

Retail media?blur=25

Marketers say the next phase of retail media growth will be defined not by shopper data alone, but by how quickly platforms turn that data into actionable insights

Kanchan Srivastava Jul 21, 2026 8:28 AM

OTT?blur=25

As streaming consolidates around a handful of giants, independent OTT platforms are discovering that survival may depend on owning communities, intellectual property and cultural relevance

Kanchan Srivastava Jul 20, 2026 8:32 AM

Delhi CM Rekha Gupta to Honor Young Journalists at 40 Under 40 Awards?blur=25

Rekha Gupta will address young journalists at the Samachar4Media Journalism 40 Under 40 awards ceremony, to be held on July 28 at the India International Centre, New Delhi

e4m Staff Jul 18, 2026 12:27 PM

Pooja Chandiramani Promoted to SVP of Global Media Strategy at Coach?blur=25

Pooja Chandiramani will also be leading Brand Analytics and Marketing Operations

e4m Desk Jul 16, 2026 6:20 PM

Prime Video and MX Player Unite for Enhanced Advertising Solutions?blur=25

Brands can opt for shoppable formats integrated in the shows or sponsor premium content, Prime Video has said

e4m Staff Jul 16, 2026 5:49 PM

Baishali Chatterjee?blur=25

She held communications leadership roles for several brands, including Netflix India, Vogue India, Lakmé Salon, Audible India, and others

e4m Staff Jul 15, 2026 11:25 AM

Why brands are betting on stand-up comedians?blur=25

As brands pour bigger budgets into stand-up comedians, the shift highlights what is fuelling the investment and where marketers set boundaries

Sandhi Sarun Jul 13, 2026 8:53 AM

Micro Drama: Can OTT 2.0 become the next big entertainment ecosystem??blur=25

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, says premium micro dramas could redefine OTT, with the next five years deciding if they become a lasting entertainment category

Ganapathy Viswanathan Jul 10, 2026 8:01 AM

Ben Rolleston Appointed Head of Prime for APAC at Amazon?blur=25

Prior to his promotion, Ben Rolleston held the role of Head of APAC Enterprise Business Development

e4m Desk Jul 9, 2026 5:32 PM

Mohit Kamboj Takes Legal Action Against 4PM News for Defamation?blur=25

According to the notice, the programmes and social media posts contained false and unsubstantiated allegations about Kamboj and his family

e4m Staff Jul 8, 2026 3:34 PM

Manan Mehta Joins Story TV as SVP of Content and Strategy?blur=25

Mehta brings over 20 years of experience across business strategy, marketing and content thought leadership

e4m Staff Jul 8, 2026 12:23 PM

Shilpa Sharda Appointed Head of Music at Prime Video & MGM Studios?blur=25

Previously, Sharda served as Director - Artist Services at Believe India

e4m Staff Jul 7, 2026 4:00 PM

Jyoti Samajpati Promoted to EVP and Head of Marketing at Kotak Mahindra Bank?blur=25

Jyoti Samajpati joined Kotak Mahindra Bank after being with Unilever for nearly 18 years

e4m Staff Jul 7, 2026 12:34 PM