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Brands may have to make sharper choices on media allocation, campaign timing and budget phasing if India’s biggest sporting property collides with its biggest consumption season
Kanchan Srivastava Jun 1, 2026 9:12 AM
The allotment of the land on which the UNI’s Rafi Marg office was located had already been cancelled. UNI appealed this decision to the court, but the High Court dismissed its petition
e4m Staff Mar 21, 2026 9:18 AM
HT Media Limited has made changes in its postal ballot notice, about which the company has informed the stock market
e4m Staff Feb 14, 2026 11:03 AM
Prasar Bharati has received an allocation of nearly Rs 2,292 crore; Rs 509 crore for Broadcasting Infrastructure Network Development
LuJean reports directly to GlobalLogic President and CEO Srini Shankar
e4m Staff Jan 14, 2026 12:59 PM
For Indian marketers, Halloween 2025 proved that micro-occasions can generate macro engagement
Soumya Gawri Nov 1, 2025 8:28 AM
The answer lies in a mix of commercial opportunism, youth demographics, globalized media, and the universal appeal of fun
e4m Staff Oct 31, 2025 2:36 PM
The campaign has been conceptualised and executed by Tonic Worldwide
e4m Staff Oct 30, 2025 11:00 AM
Predictive systems let marketers time programmatic video and shoppable formats in advance, stock up the right media before the rush, and allocate budgets better, share industry pundits
Shantanu David Sep 15, 2025 8:40 AM
The spike in cocoa costs—driven by supply chain disruptions, climate concerns, and geopolitical tensions—has been forcing major brands to cut back on their marketing and promotional spending
Kanchan Srivastava Mar 1, 2025 8:44 AM
Diljit Dosanjh, the Punjabi singer who has risen to international fame, celebrates his 41st birthday today
Soumya Gawri Jan 6, 2025 8:03 AM
With Diwali and Halloween falling on the same day this year, brands are making an effort to capture the crossover moment in the best possible way
e4m Staff Oct 31, 2024 12:00 PM
Previously, Naresh Sharma was the VP of Marketing at Gurugram-based ALP Group
The collaboration, which includes Stonecraft Group and Tvastar Golf, will announce the first set of ‘PGA of America’ Golf Courses in India
e4m Staff Oct 19, 2024 10:57 AM
If sold-out concert tours are anything to go by, Diljit Dosanjh has ticked all the right boxes as a performer. Will it also help add many zeroes to his brand endorsement fees?
Mansi Sharma Sep 24, 2024 9:01 AM
Zee prices opened at Rs 208 per share against the previous close of Rs 231.75 on the BSE
Aditi Gupta Jan 23, 2024 4:01 PM
Experts weigh in on the spook-tacular marketing opportunity that is Halloween, which has been steadily bewitching Indian consumers
Tanzila Shaikh & Nilanjana Basu Oct 31, 2023 9:10 AM
'The couple’s elegance, sophistication, exquisite taste, and extraordinary accomplishments perfectly represent this luxurious project,' said the company's Business Head
exchange4media Staff Aug 22, 2023 3:44 PM
MullenLowe's Global CEO, Kristen Cavallo, and Subbu, the India CEO, speak to e4m on the sidelines of Cannes Lions about doing away with the joint leadership model and more
Neeta Nair Jun 23, 2023 8:56 AM
At Cannes Lions 2023, Marty O' Halloran, CEO, DDB Worldwide, talks about the big challenge for Indian creative professionals to be 'world class'
Neeta Nair Jun 21, 2023 12:49 PM
Rajendran will lead various aspects towards achieving complete customer satisfaction and co-create the company's strategic road map
exchange4media Staff Apr 19, 2023 2:04 PM
With the growing trend of Halloween festivities in India, the campaign aims to familiarise the Indian audience with the rituals of the festival
exchange4media Staff Nov 1, 2022 1:26 PM
The awards will also be live-streamed on SPN's on-demand OTT platform SonyLIV
exchange4media Staff Oct 14, 2022 1:04 PM
Parikshit Pawar, Chief Marketing Officer, Shapoorji Pallonji Real Estate, talks about getting former Indian skipper Sourav Ganguly on board & more
exchange4media Staff Aug 5, 2022 11:28 AM
With this campaign, DDB For Good is inviting purpose-driven brands to collaborate and drive positive change in the world we live in
exchange4media Staff Nov 1, 2021 10:54 AM
The films will premiere this Saturday, October 31, 2020, at 9:00 PM and 11:00 PM respectively
exchange4media Staff Oct 30, 2020 1:40 PM
Hosted by Renil Abraham, Access Allowed will feature some of the most sought-after global celebrities
exchange4media Staff Aug 10, 2020 12:45 PM
Justin Thomas-Copeland has been named as CEO of DDB's North America region
exchange4media Staff Jul 23, 2020 7:39 AM
Curated by Lady Gaga, the two-hour program will be hosted by a trio of network late-night hosts: Jimmy Fallon, Jimmy Kimmel, and Stephen Colbert
exchange4media Staff Apr 16, 2020 2:33 PM
Firms are relying on their cash reserves in desperate times and leaders are optimistic about the market gaining momentum post lockdown
Nafisa Shaheen Apr 15, 2020 8:28 AM
Created by Wunderman Thompson, the campaign which runs across TV & digital, builds on Special K’s #poweringyou platform, launched in time for the AFLW league kick off on February 7th 2020
exchange4media Staff Jan 11, 2020 4:00 PM