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At Goafest 2026, Mayank Shah, CMO, Parle Products, spoke to e4m about the Melody buzz, Gen Z consumers, digital media shifts, and reinventing legacy brands for a new generation
Sunidhi Vijay May 22, 2026 8:31 AM
While conversations around credit and cultural acknowledgement continue, moments where Indian elements are clearly identified tend to generate strong online engagement
Vaishnavi Deshpande Apr 25, 2026 8:26 AM
Alia's first campaign with Myntra marks the launch of Myntra Beauty's Glow Up Days event
e4m Staff Apr 9, 2026 12:53 PM
To mark International Women’s Day, diplomats recreated the viral ‘Dhurandhar’ trend, blending Bollywood flair with a tribute to the women working at the mission
Vaishnavi Deshpande Mar 10, 2026 2:49 PM
Amplify has appointed Joel Menegazzo as Creative Director, and promoted Aaron Bilham to Head of Production and Caitlin Todd to Senior Business Lead
e4m Staff Feb 10, 2026 10:33 AM
James Cowie has joined as Executive Creative Director in Melbourne, while Piero Ruzzene has been promoted to the same role in Sydney
His new term will be for a full three years, from April 1, 2026, to March 31, 2029
e4m Staff Jan 29, 2026 9:20 AM
In his new role, Merrill Pereyra will lead the company’s operations across Australia and New Zealand
e4m Desk Jan 27, 2026 11:05 AM
The trend basically is sharing old photos, often featuring then-popular filters like Snapchat's dog ears or flower crowns, grainy selfies and glimpses of life from ten years prior
Vaishnavi Deshpande Jan 19, 2026 3:26 PM
Prior to this, Paul Bradbury was with TBWA\Worldwide as President and Regional CEO, TBWA, Australia & New Zealand
e4m Desk Jan 15, 2026 12:48 PM
Prior to this, Sapna Ahluwalia held the role of Group Creative Director
A potential restriction on children’s access to social media could reshape audience segmentation and targeting strategies
e4m Staff Dec 26, 2025 3:54 PM
The rights have been renewed for the upcoming three seasons across India and the Indian subcontinent
e4m Staff Dec 17, 2025 2:13 PM
The TVC highlights the durability and reliability of Rungta Steel TMT Bars
e4m Staff Dec 12, 2025 4:34 PM
In April 2025, Prada signed a definitive agreement to acquire 100% of Versace from U.S.-based Capri Holdings
The 15th edition of Malabar Gold & Diamonds flagship ‘Brides of India’ campaign is directed by Abhishek Varman
e4m Staff Nov 25, 2025 5:08 PM
Manmeet Ahluwalia brings over 20 years of global marketing experience, having led campaigns for brands like Expedia, Thomas Cook, Yatra, and the Singapore Tourism Board
e4m Staff Nov 24, 2025 1:00 PM
Prior to her elevation, Sian Whitnall was the Co-Chief Executive Officer alongside Laura Nice
Simon Wassef joins after recently resigning from Clemenger BBDO where he spent two years as Chief Strategy and Experience Officer
e4m Staff Nov 13, 2025 2:01 PM
Jenna Russell joins Enigma’s Sydney office from London B Corp creative agency Elvis
e4m Staff Oct 30, 2025 10:18 AM
The appointment follows the resignation of Steve Coll, who moves on from the agency after two years
e4m Staff Oct 27, 2025 7:27 AM
Kate O’Ryan-Roeder joins from Mindshare ANZ, where she spent a decade in senior roles, including Chief Client Officer and Managing Director, Sydney
e4m Staff Oct 22, 2025 7:25 AM
Kirsty Muddle replaces Sally Kissane, who stepped down from the role in July
As per a Kroll report, brand value of top 25 Indian celebrities stands at $2bn; Ranveer Singh in 2nd spot with $170.7 mn, Shah Rukh Khan at No. 3 with $145.7 mn
e4m Staff Sep 25, 2025 8:21 AM
Prior to this, Rob Frost was with EssenceMediacom as National Head of Strategy
At the launch of the Australian Essence Tim Thomas, Founding CEO, said, India is one of the most dynamic consumer markets globally with the premiumisation economy as a key growth engine
e4m Staff Sep 13, 2025 7:46 AM
Ajay Devgn to Vivek Anchalia and Dil Raju to Shekhar Kapur, a bunch of filmmakers have either launched or partnered with AI-driven ventures
Kanchan Srivastava Sep 12, 2025 8:49 AM
With Alia Bhatt and Diljit Dosanjh at the helm, Easy in Levi’s® captures a cultural shift that embraces silhouettes designed for individuality and ease
e4m Staff Sep 11, 2025 12:50 PM
In her role, Kimberlee Wells will guide the Sydney and Melbourne agencies
e4m Desk Sep 11, 2025 12:23 PM
The e4m D2C Revolution Summit 2025 saw Neeti Walia, Head of Commerce, Mid-Market Sales at Google India, deliver a keynote session on rethinking marketing with Google and YouTube
WPP Media Australia & New Zealand and VML teams will help revitalise the UWA brand and strengthen its presence globally
According to the brand, the company is expand its women’s portfolio and leading the shift towards expressive, style-led, comfort-first fits
e4m Staff Sep 5, 2025 12:14 PM
Tamara Simoneau has been appointed as Vice President, Content, while Yeesum Lo has been roped in as Vice President, Content Business Affairs And Strategy
e4m Staff Sep 4, 2025 12:22 PM
Inder Walia was in leadership roles at ArcelorMittal, Bharti Enterprises and Mittal Steel NV
e4m Staff Sep 4, 2025 12:20 PM
The e-commerce giant channels multi-celebrity advertising magic to transform shopping sprees into surreal celebrity wonderlands for its Big Billion Days campaign, developed by Leo Burnett
Aryendra Khan Sep 4, 2025 8:23 AM
Prior to joining Equirus, Apurva Muthalia was a Partner at Alpha Alternatives
Rohit Salian will also head the Creative Labs Division at FTA Global
e4m Staff Aug 11, 2025 11:55 AM
Prior to this, Bharatesh Salian held the role of SVP – Marketing Science & Customer Experience at FCB/SIX India
Mohit Kalia holds nearly 15 years of experience in the Indian real estate sector
e4m Staff Jun 24, 2025 4:31 PM
Kanwalpreet Walia, Business Head – Women’s Handbag Division at Titan, says IRTH was developed using insights from in-depth conversations with women from diverse backgrounds
Chehneet Kaur Jun 24, 2025 8:55 AM
The strategic move comes ahead of company’s upcoming IPO filing this month
e4m Staff Jun 11, 2025 4:05 PM
Palia was SVP & Business Head at JioCinema, leading the platform’s subscription vertical, paid user growth and partnerships
e4m Staff Jun 10, 2025 9:45 AM