alia
Paes

Sony Pictures Networks India has been selected as exclusive TV and digital rights holder for India and the subcontinent

exchange4media Staff 4 hours ago

Alia Bhatt Ranbir Kapoor Lays

The stars will be part of Lay's new campaign – ‘Smile Deke Dekho’ and will be seen in a series of films together

exchange4media Staff Oct 4, 2019 8:06 PM

Flipkart

The campaign by Lowe Lintas includes over 100 TVCs, 3 million digital assets and collaborations with digital platforms

exchange4media Staff Sep 21, 2019 8:11 AM

Dream Girl Ayushmann Khurrana

From an ingenious push notification strategy to funky merchandising and humorous videos, team 'Dream Girl' employed interesting ways of marketing the film

Shreshtha Verma Sep 13, 2019 12:15 PM

FCB

The IPG agency will lead 360-degree communication strategies across platforms for the brand

exchange4media Staff Sep 12, 2019 8:25 AM

Masterchef Season 11

The campaign introduces a series of TVCs, including one featuring ex judges Matt Preston, Gary Mehigan, and George Calombaris as they bid adieu to MasterChef

exchange4media Staff Sep 11, 2019 5:00 PM

go hive

As part of the rebranding, GoHive has a new logo and tagline – ‘beyond spaces’

exchange4media Staff Sep 9, 2019 6:12 PM

Zee5

From September, Lebara Australia customers will be able to get a six-month Zee5 subscription bundled with select prepaid plans

exchange4media Staff Sep 9, 2019 10:50 AM

Alia Bhatt

As a part of this collaboration, Bhatt will endorse Mohey – an ethnic celebration wear for women from Manyavar  

exchange4media Staff Sep 6, 2019 4:56 PM

tonic worldwide

As part of the mandate, Tonic Worldwide will handle the social media presence, digital engagement, digital strategy and online reputation for the real estate company

exchange4media Staff Sep 5, 2019 1:27 PM

Oppo

The campaign aims at encouraging consumers to use OPPO Reno2 features to create the most imaginative and unique content

exchange4media Staff Aug 30, 2019 6:47 PM

Sab

Alia will be the first Indian TV character to have her own TikTok account

exchange4media Staff Aug 30, 2019 12:40 PM

Chicoo

The brand TVC has been created around Chicco’s brand positioning of ‘Wherever there’s a baby’

exchange4media Staff Aug 24, 2019 4:00 PM

Alia

The show premiers on August 27, and will be aired every Monday to Friday at 10pm

exchange4media Staff Aug 23, 2019 4:42 PM

Alia Bhatt Varun Dhawan

After Anushka Sharma and Sonakshi Sinha, Dhawan is the third celebrity to share handpicked favourites from his personal wardrobe for charity

exchange4media Staff Aug 22, 2019 12:25 PM

C Lab and MTV

C-LAB banked on big data AI platforms, to break down audiences’ music choices and genre affinities. This data guided the agency to strike an association between JBL and MTV Hustle

exchange4media Staff Aug 21, 2019 12:36 PM

Anvesha

Poswalia moves to L'Oréal from Asian Paints where she was Head of Digital Media

exchange4media Staff Aug 19, 2019 1:59 PM

Alia Bhatt

With this campaign, the ITC brand, Sunfeast Dark Fantasy, aspires to position itself as the ‘new meetha’ which people can take pride in serving to their guests

exchange4media Staff Aug 17, 2019 8:14 AM

IIMC logo

Dhatwalia is at present Principal Director General, Research and Training, in the Ministry of Information and Broadcasting.

exchange4media Staff Aug 12, 2019 2:01 PM

sterling

Stand-up comic and actor Varun Thakur has been roped in as the host, mentor and ambassador for the project

exchange4media Staff Aug 7, 2019 1:23 PM