Enigma appoints Jenna Russell as Executive Strategy Director

Independent creative and media agency Enigma has appointed Jenna Russell as Executive Strategy Director, further bolstering the agency’s strategic capabilities and its mission to combine creativity, data and media to help brands connect with Australians in unignorable ways.

Originally from Newcastle, NSW, Russell returns home after almost 18 years in London, where she established a successful career as a creative and strategist. She joins Enigma’s Sydney office from the London-based B Corp agency Elvis, where she worked for over five years, most recently holding the position of Strategic Group Head.In that role, she spearheaded global brand strategies for leading clients including Mondelez (Cadbury, OREO, Philadelphia), Kimberly-Clark (Huggies), Greenpeace, and WaterAid, delivering purpose-driven campaigns that engaged audiences and generated measurable business growth.

Having previously held strategic and creative roles at Fall Off The Wall and Fox International Channels, Russell brings extensive experience in crafting ideas that blend cultural insight with commercial impact — a natural fit for Enigma’s vision to make brands truly unignorable.

“Jenna’s a rare hybrid planner with a POV on culture, style, taste and creativity that you feel in every conversation,” said Dom Hickey, Chief Strategy Officer at Enigma. “She’s whip-smart and exactly the right fit as we grow the multi-discipline strategic offering for our clients. Jenna brings a wealth of experience and we’re incredibly excited to have her onboard.”

Commenting on her new role, Russell said: “There’s a real sense of energy at Enigma and the opportunity to collaborate with industry leaders like Dom Hickey and Simon Lee is incredibly exciting. From the first meeting it was clear the ambition to deliver world-class creative work is brought to life by the energy and momentum the team are building together. I’m looking forward to bolstering the agency’s strategic offering and helping deliver work that truly connects with and moves real people.”