#e4mBreaking: ABFRL appoints Altamash Khan as Head of Media and Digital Marketing for Pantaloons
Altamash Khan joins Pantaloons from Raymond Lifestyle
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Published: Oct 29, 2025 2:15 PM | 1 min read
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- Aditya Birla Fashion and Retail Ltd. has appointed Altamash Khan as the Head of Media and Digital Marketing for Pantaloons.
- Altamash brings over 15 years of experience in digital marketing and brand transformation, previously working at Raymond Lifestyle and Kellogg’s India.
- He has a proven track record in driving growth through data-led strategies, influencer marketing, and enhancing online brand presence across various sectors.
- Altamash aims to redefine fashion storytelling at Pantaloons by creating intuitive and relevant digital experiences.
Aditya Birla Fashion and Retail Ltd. (ABFRL) has announced the appointment of Altamash Khan as the Head of Media and Digital Marketing for Pantaloons.
With over 15 years of experience across digital marketing and brand transformation, Altamash joins Pantaloons from Raymond Lifestyle, where he led large-scale digital initiatives across the company’s fashion portfolio. In his previous role, he drove growth through data-led digital strategy, full-funnel measurement, influencer and content marketing, significantly enhancing the brand’s online presence across India.
Altamash has been at the forefront of digital innovation across FMCG, retail, auto, and entertainment sectors. Before Raymond, Altamash led digital marketing for Kellogg’s India, overseeing integrated digital campaigns and brand engagement strategies.
Prior to that, he was part of Godrej Consumer Products Limited where he spearheaded digital initiatives at Godrej Consumer Products driving digital adoption and data driven marketing. Altamash’s work has earned him over 60+ industry accolades at various notable advertising and marketing awards.
Speaking about his new role, Altamash Khan said, “Pantaloons has always understood the pulse of India – energetic, expressive, and constantly evolving. Joining the brand at this stage is an opportunity to redefine how fashion storytelling meets digital scale. My focus will be on crafting experiences that build affinity, where every digital interaction feels intuitive, relevant, and deeply human.”
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