The brand associations include Pantaloons, Hasbro, Flipkart, ITC, Asian Paints, Hamleys and Scholastic among others. Disney’s Frozen 2 is set to hit the screens this Friday

exchange4media Staff Nov 18, 2019 6:30 PM

Experts say the primary reason for the rise in influencer marketing is personalization and it helps in breaking the festive season clutter

Nafisa Shaheen Oct 10, 2019 8:45 AM

This was part of a 360-degree Pujo campaign by Pantaloons that was managed end-to-end by WPP

exchange4media Staff Sep 30, 2019 11:34 AM

The campaign, conceptualised by Ogilvy, will have presence on TV, print, outdoor, digital, radio and in-store activations

exchange4media Staff Sep 21, 2019 8:46 AM

Ryan Fernandes, Head of Marketing & E-commerce, Pantaloons, talks about their latest campaigns, focus on the Green Card membership and continued commitment to fresh, affordable fashion

Eularie Saldanha Jun 26, 2019 8:27 AM

The brand will launch the campaign with a 360-degree media plan. TV will lead the campaign

exchange4media Staff Apr 22, 2019 1:47 PM

The week-long celebration will be hosted by popular RJ’s Shubhankar, Sujita and Aaliya

exchange4media Staff Apr 18, 2019 6:36 PM

To extend the excitement and anticipation around Thor: Ragnarok beyond the screens and spread Super Hero thrill into the daily lives of fans, Disney India’s Consumer Products business has brought on board a diverse range of brands to create exciting products across categories - apparel, accessories, consumer electronics, toys, stationery and many more

exchange4media Staff Nov 6, 2017 3:15 PM

There was no formal pitch process involved. The account will be handled out of Everest's Mumbai office

exchange4media Staff Oct 8, 2013 9:08 AM

There was no formal pitch process involved. The account will be handled out of Everest's Mumbai office

exchange4media Staff Oct 8, 2013 8:00 AM

Marketers Rajeeb Dash, Madhumita Datta and Shraddha Nathani share what the outdoor industry needs to work on to win their trust in the long run

Priyanka Nair Apr 3, 2013 7:40 PM

Rajiv Kr Vij, Karan Kumar, Madhumita Dutta & Bharat Dhuppar share their expertise on how brands can optimally leverage the OOH medium

Priyanka Nair Mar 5, 2013 7:53 PM

Apt location choice, media format and right targeting can ensure maximum effectiveness on outdoor, share industry experts

Priyanka Nair Feb 27, 2013 8:28 PM

Pantaloons uses print, outdoor, radio, digital and an array of BTL activities to market its campaign ‘In love with sales’

Priyanka Nair Jan 22, 2013 7:50 PM

The brand’s 3-month long campaign ‘In love with fashion’ has allocated 50% of mktg budget to print

Priyanka Nair Dec 7, 2012 7:48 PM

Pankaj Tibrewal is replacing Salil Sadanandan, who has put in his papers. Tibrewal will be reporting to Rajiv Verma, Group CEO, HT Media Group.

Arwa Sultanali Dec 5, 2011 8:08 AM