WPP Media Australia & New Zealand wins L’Oreal media & influencer pitch

The partnership brings together the best of people, data, technology and specialist capabilities from across the group to drive L’Oréal’s next chapter of growth and transformation

by e4m Desk
Published: Jul 7, 2026 10:52 AM | 1 min read

WPP Media Australia & New Zealand has secured the media and influencer account for L'Oréal following a competitive pitch.
The announcement was made via a LinkedIn post, highlighting the ongoing partnership and collaborative efforts to drive L'Oréal's growth and transformation.
WPP Media CEO Aimee Buchanan emphasized the forward-looking model developed with L'Oréal, focusing on future business needs rather than current operations.
Peter Vogel, a representative from WPP, expressed enthusiasm about the team's commitment to delivering results and innovation in their ongoing relationship with L'Oréal.

WPP Media Australia & New Zealand has won L’Oreal’s media & influencer pitch. The company shared the announcement through a LinkedIn post.

“We’re excited to continue to build on our partnership with L'Oréal Groupe. It brings together the best of our people, data, technology and specialist capabilities from across the group to drive L’Oréal’s next chapter of growth and transformation”, the post read.

Speaking on the retention, WPP Media Australia & New Zealand CEO, Aimee Buchanan, said: “What’s most exciting is the model we’ve built together with L’Oréal, designed not for where the business is today, but for where it’s going next. It brings together the best of our people, data, technology and specialist capabilities across the group, and shows how we can shape the future of marketing in partnership with our clients.”

Peter Vogel added, “We have an incredible team working on L’Oreal – it’s a relationship built on delivering results and innovation day in, and day out. We’re excited to continue that relationship and keep pushing forward and unlocking new opportunities for growth.”