ai-driven
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on why AI can enhance creativity but cannot replace human thinking, judgement and imagination
Ganapathy Viswanathan Aug 21, 2026 8:40 AM
Brands may eventually have to establish what conversational advertising says about them organically, and the medium will need a broader stack of proof, say digital experts
Shantanu David Aug 14, 2026 8:52 AM
Neha Sharma Katyal brings over 18 years of leadership experience across digital media, advertising and technology
e4m Staff Aug 12, 2026 3:34 PM
The company said growth was driven by demand from direct advertisers in quick commerce, BFSI, fintech and retail
e4m Staff Aug 12, 2026 12:31 PM
The rebrand signals a structural shift: from software vendor to AI-native outcome partner
e4m Staff Aug 12, 2026 12:28 PM
The investment will strengthen Vecton's transformation model, enabling financial institutions to accelerate enterprise AI adoption and unlock measurable business impact
e4m Staff Aug 11, 2026 6:36 PM
As AI changes how consumers discover brands, marketers are balancing traditional search, conversational queries, unified visibility, content credibility and conversion
e4m Staff Aug 11, 2026 5:50 PM
The Indian-American engineer behind Google's core infrastructure exits to launch Discovery Loop, as Pichai and Hassabis confirm changes atop Google DeepMind
e4m Staff Aug 7, 2026 12:23 PM
She was previously the Vice President - Brand Marketing at eGenome.ai and B'spoke Wellness
As large language models become the first stop for research, planning and purchase decisions, businesses are rethinking brand discovery and how marketing is built for an AI-native world
Alphabet, Meta, Amazon and Microsoft collectively reported another quarter of robust growth, driven by digital advertising, cloud computing and enterprise software
Shantanu David Jul 31, 2026 8:59 AM
Advertising revenue surged nearly 27% as ad pricing and impressions climbed, but heavy AI investments, legal charges and higher capital expenditure weighed on profitability during the quarter
e4m Staff Jul 30, 2026 7:39 AM
SEO agencies are building capabilities around AI citation tracking, structured content, digital PR, reputation management and monitoring how brands are described across different answer engines
Shantanu David Jul 28, 2026 8:37 AM
Prior to this role, Paul Bland was with Havas Media Network as Chief Digital Officer (CDO)
e4m Desk Jul 24, 2026 12:12 PM
Pabon brings 30 years of experience across AdTech, performance marketing, programmatic advertising and digital operations
e4m Staff Jul 23, 2026 2:25 PM
Guest Column: In this 2-part series, Renuka Naj and R Chandra Mouli take stock of where the Indian advertising industry stands in terms of the use of AI in the sector
Renuka Naj & R. Chandra Mouli Jul 21, 2026 11:59 AM
Fay Denis du Peage, Senior Vice President, Media APAC at Monks, says retail media and LLMs represent the next major opportunities, with Monks focused on helping brands operate in real time
Simran Sabherwal Jul 17, 2026 1:24 PM
Rohiet Ghildyaal, AVP of Business Development for APAC at Eyeota, a Dun & Bradstreet company, writes agencies need to prove their data can be trusted at speed, across channels, and complex ecosystems
NATIVE CONTENT Jul 14, 2026 10:03 AM
Chopra will now lead sales strategy and execution across all Hybrid India markets, working closely with the regional leadership team to deepen partnerships with brands and agencies.
Experts say company websites need to evolve from a transaction platform to a brand's most authentic destination with emphasis on structured product information, rich content and accurate data
Sunidhi Vijay Jul 6, 2026 9:07 AM
Gandharv played a key role in strengthening Hybrid's presence in the Indian digital advertising ecosystem
Stuart Bowden, President of Strategy and Capabilities for Global Clients, WPP, speaks to e4m on working differently with communities for engagement, distinction between paid and organic, and much more
Simran Sabherwal Jun 30, 2026 9:21 AM
InfoEdge Ventures, IvyCap Ventures and Audacity VC also participate in the funding round
e4m Staff Jun 22, 2026 10:05 AM
Prior to joining Grapes Worldwide, he held leadership roles at agencies including Techmagnate, Intelegencia, and Unyscape
e4m Staff Jun 16, 2026 1:30 PM
Tech pundits say the challenge for marketers is likely to become more significant as AI gets embedded deeper into business processes; solution lies in on-premise deployment & banking on customer data
Shantanu David Jun 16, 2026 9:13 AM
A category-first move that humanises complex technology, strengthens the brand’s “navigate your next” promise, and brings a distinct personality to enterprise AI
NATIVE CONTENT Jun 9, 2026 11:09 AM
New India and APAC leadership structure signals DEPT®'s long-term commitment to the region
Joey Zhao's mandate is to strengthen the agency's AI-driven capabilities
Previously, Ajit Narayanan led technology for supply chain and commercial platforms at Reliance Retail
e4m Staff Jun 4, 2026 12:57 PM
Prashant Paulose was earlier Head of Apps, Google Play & Google TV, India
While agencies are marketing AI as a differentiator, brands may be judging them on traditional metrics: strategic thinking, cultural understanding, creativity, responsiveness, and business impact
Shantanu David May 29, 2026 8:44 AM
The collapse of referral certainty is forcing publishers to rethink what digital media businesses should look like in an AI-first internet
Kanchan Srivastava May 25, 2026 9:04 AM
Prior to this role, Kapil spent over 12 years at Ford Motor Company, where he served as Head of Communications, India
e4m Staff May 22, 2026 2:04 PM
Simon Green served as President of Asia Pacific and Japan at Palo Alto Networks
e4m Staff May 16, 2026 8:54 AM
Simone Quistgaard has been promoted to Executive Strategy Director, Growth Marketing & Brand
Blair Alexander will take charge on March 3 and will report to Nikki Grafton, CEO of OM New Zealand
The announcement was made on the sidelines of the India AI Summit; with a corpus of Rs 100 crore
e4m Staff Feb 18, 2026 10:12 AM
Narayan Devanathan, President and Chief Strategy Officer, South Asia at dentsu, spoke at the dentsu-e4m Digital Report 2026 launch on developing a proprietary metric, AI-driven agents and more
New consumer AI disruption index from BCG and Moloco reveals the most exposed industries
e4m Staff Jan 21, 2026 5:33 PM
Matty Lin joins the business from TikTok/Bytedance, where he most recently served as General Manager of Global Business Solutions for Southeast Asia and South Korea
e4m Staff Jan 14, 2026 12:49 PM
New Omni integrates data, identity, creativity, media, commerce intelligence & AI into a single marketing architecture and would be a direct challenger to Publicis’ Epsilon
Kanchan Srivastava Jan 8, 2026 9:17 AM
Deepesh Dhakad has nearly 2 decades of experience across consumer tech brands like Amazon, Flipkart, Unacademy, and most recently Games24x7
e4m Staff Nov 12, 2025 12:18 PM
This year’s admission cycle has already seen CPCs & CPLs climb 20–25%. Experts warn the combination of Gemini’s AI features and recurring seasonal surges could push education ad costs further
Sunidhi Vijay and Anuja Jain Sep 11, 2025 9:17 AM
The new In-Content formats are placed directly within articles — between or inside paragraphs — ensuring they appear exactly where users most notice
e4m Staff Apr 23, 2025 6:33 PM
At e4m Auto Marketing Summit 2025highlighting how AI-driven personalization and immersive customer experiences are reshaping brand engagement
e4m Staff Feb 20, 2025 7:11 PM
Findings reveal crucial factors that include streamlined messaging, brand clarity, wide shots and human connection to convey successful storytelling
e4m Staff Sep 29, 2023 4:15 PM
The AI-driven campaign is to promote ColorFit Pro 4 series smartwatch
exchange4media Staff Jul 26, 2022 6:14 PM