WPP Media Denmark elevates Simone Quistgaard
Simone Quistgaard has been promoted to Executive Strategy Director, Growth Marketing & Brand
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Published: May 7, 2026 2:01 PM | 2 min read
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- Simone Quistgaard has been appointed as the Executive Strategy Director for Growth Marketing & Brand at WPP Media Denmark, as announced in a LinkedIn post.
- In her announcement, Quistgaard emphasized the evolving marketing landscape and the heightened expectations from brands and businesses.
- She highlighted the impact of artificial intelligence on the marketing value chain and the need for brands to focus on delivering measurable business growth.
- Quistgaard expressed her intention to implement the strategies she has discussed globally, collaborating with talented professionals in the industry.
WPP Media Denmark has elevated Simone Quistgaard to the role of Executive Strategy Director, Growth Marketing & Brand. Quistgaard shared the announcement through a LinkedIn post, where she reflected on the rapidly changing marketing landscape and the increasing expectations from brands and businesses.
“I’m humbled to share that I’ve stepped into the role of Executive Strategy Director, Growth Marketing & Brand at WPP Media Denmark”, the LinkedIn post read.
"Stepping into this role also means it’s time for me to live what I’ve spent years talking about on stages around the world. Now it’s about putting it into practice together with some of the most talented people in the industry", the post added.
In her post, Quistgaard said the industry is currently going through a phase of major transformation, not only within WPP and WPP Media, but across the wider media and marketing ecosystem. She noted that artificial intelligence is reshaping the marketing value chain, while fragmented consumer attention and the growing overlap between media, technology, and business transformation are redefining how brands approach growth.
She further stated that marketing today is expected to deliver measurable business growth rather than just visibility. Speaking about her new role, Quistgaard said it was time to put into practice the ideas and strategies she has spoken about on global stages over the years, alongside what she described as some of the most talented professionals in the industry.
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