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Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how the smallest products can have the biggest impact
Ganapathy Viswanathan Sep 1, 2026 9:24 AM
He was serving as Senior Business Director - Media Buying and Planning
e4m Staff Aug 27, 2026 1:00 PM
For regional and MSME advertisers, the combination of a large-screen environment and local targeting is particularly attractive
Imran Fazal Aug 24, 2026 9:00 AM
Guest Column: Yesudas S Pillai, Entrepreneur, Investor, Marathoner and a Curious observer, shares how social media drives discovery, but marketplaces build transaction trust
Yesudas S Pillai Aug 18, 2026 8:38 AM
Goyal's response broadly challenges how she believes the AAAI should be governed
e4m Staff Aug 14, 2026 3:50 PM
Industry questions whether Srinivasan Swamy can take on another major responsibility, while calls grow for a younger, agile agency leader with a deep current-market connect
Imran Fazal Aug 13, 2026 2:20 PM
The account, worth over $600 million in annual media spend will transition in Q4 2026
Advertising body accused of spreading ‘false and malicious’ allegations; legal notice seeks public apology, explanation and withdrawal of statements
Imran Fazal Jul 31, 2026 1:30 PM
A deep dive into - how did AAAI Lifetime Award process reach a stage where it has become a matter of public disagreement?
Dr Annurag Batra Jul 31, 2026 1:27 PM
Under the new mandate, OMD will handle media strategy, planning and buying for both Qantas and Jetstar in Singapore, Thailand, Indonesia, the Philippines, Hong Kong, Taiwan and Japan
e4m Staff Jul 29, 2026 9:15 AM
A trailblazer in every sense, Sinha’s career spans nearly four decades of redefining how media is planned, bought, and measured in India
Kanchan Srivastava Jul 28, 2026 9:26 AM
LinkedIn's Head of India tells marketers to trade vanity metrics for "buyability" as AI reshapes how B2B buyers discover and trust brands
e4m Staff Jul 27, 2026 8:33 AM
Rohiet Ghildyaal, AVP of Business Development for APAC at Eyeota, a Dun & Bradstreet company, writes agencies need to prove their data can be trusted at speed, across channels, and complex ecosystems
NATIVE CONTENT Jul 14, 2026 10:03 AM
ON PURPOSE will support BISFF with strategic comms, media relations, and storytelling aimed at expanding the festival’s visibility and reinforcing Bengaluru’s position as a vibrant cultural hub.
The appointment includes media planning and buying responsibilities across the Americas, EMEA, Japan and APAC regions
e4m Staff Jun 30, 2026 11:32 AM
Kedia will report to Amarjeet Hudda, Chief Operating Officer, Laqshya Media Ltd
e4m Staff Jun 29, 2026 10:03 AM
Lodestar UM will lead AMFI's end-to-end media strategy, planning and buying responsibilities
e4m Staff Jun 19, 2026 11:10 AM
Self-serve advertising is being viewed in the industry as a natural extension towards in-house control, reshaping of media planning, and an attempt to reduce friction for smaller players
Anuja Jain Jun 15, 2026 8:52 AM
Guest Column: Communication Consultant Ganapathy Viswanathan writes on how Cheil has spent years within the Samsung ecosystem & understands the brand’s processes, product hierarchy & priorities
Ganapathy Viswanathan Jun 4, 2026 10:02 AM
Ranjani Krishnaswamy, CMO, Analog Watches, at Titan Company, spoke to e4m on gap between digital discovery and offline conversion, how discovery phase is now decisively digital, winning GenZ & more
Anuja Jain Jun 3, 2026 9:10 AM
Brands may have to make sharper choices on media allocation, campaign timing and budget phasing if India’s biggest sporting property collides with its biggest consumption season
Kanchan Srivastava Jun 1, 2026 9:12 AM
A new study finds that the market's content intelligence gap actively suppresses budget confidence at every stage of the planning and trading cycle
Anuja Jain May 29, 2026 8:02 AM
VML CEO Babita Baruah rubbishes reports on her exit, calls them 'malicious'
Neeta Nair May 7, 2026 6:46 PM
K. Ramakrishnan, MD, Worldpanel by Numerator, speaks with Shripad Kulkarni on how individual baskets and quick commerce have rewritten the rules of FMCG buying — and what it means for every media plan
Shripad Kulkarni Apr 30, 2026 4:46 PM
Prior to this elevation, Bhatia served as Associate Director – Media Buying at Zenith
e4m Staff Mar 27, 2026 12:53 PM
As agentic AI compresses journeys and reshapes discovery, brands are being pushed to move beyond traffic metrics and build trust in a world where decisions are increasingly delegated to machines
Anuja Jain Mar 19, 2026 9:41 AM
Jain was earlier with WPP Media as Group Head-Media Investment (L’oreal India)
e4m Staff Feb 18, 2026 1:59 PM
As e4m dentsu report projects 19 percent CAGR by 2027, industry leaders decode how AI, premium supply and audience-first planning are reshaping advertising economics
Anuja Jain Feb 13, 2026 9:11 AM
Arvind Youth Brands Private Limited runs popular denim brand Flying Machine
e4m Staff Dec 30, 2025 4:21 PM
Amazon’s latest transformation weaves AI, cloud infrastructure, and retail-powered media into a unified advertising engine, redefining the competitive landscape for agencies and rivals alike
Anuja Jain Nov 14, 2025 9:18 AM
At e4m Confluence 2025, the Madison World Chairman called for industry reinvention, urging agencies to move beyond traditional models and embrace creative integration
e4m Staff Nov 12, 2025 9:39 AM
Guest Column: Gopa Menon, COO & Co-Founder, Theblurr, shares his views on creative-first era of media buying
Gopa Menon Oct 1, 2025 9:27 AM
As per experts, Indian brands are eyeing in-house programmatic for speed, control, and transparency—balancing automation with strategy while cautiously investing in tools for better data ownership
Shantanu David Jul 4, 2025 8:26 AM
A nationwide poll conducted by Quizzly.ai post the AI plane crash finds that only 1 in 5 respondents still feel completely safe flying
e4m Staff Jun 26, 2025 3:33 PM
According to legal experts, CCI may be probing media buying models for potential collusion, but proving cartelisation without explicit evidence remains a high bar
Tasmayee Laha Roy May 13, 2025 8:28 AM
The EOI is being issued for pan-India media buying and strategy for IPL 2025, channelisation of budgets across TV, Radio, Digital, Print, OOH, and outdoor innovations
The team will use the Ultrahuman Ring AIR to help improve their training, matchday performance, and recovery
e4m Staff Jan 13, 2025 4:46 PM
The campaign is set to roll out across print media, digital platforms and GECs in multiple regional languages
e4m Staff Jan 13, 2025 3:50 PM
Prior to this, Apurva Sircar was with Bandhan Bank as Senior VP & Head of Marketing
e4m Desk Nov 28, 2024 10:13 AM
Chun Yin Mak held the position of President, Customer Experience Management Practice / Merkle Asia Pacific at the company
e4m Desk Oct 16, 2024 11:02 AM
YouGov’s Diwali Spending Index data reveals a spending propensity of 117.37 among urban Indians - the highest in 4 years
Rohin Desai previously worked at Madison Media from August 2013 to May 2016
e4m Staff Aug 27, 2024 9:11 AM
Large screen ads lead to better experience and recall, but smaller smartphone screens often result in higher conversion rates since they are easier to interact with, say experts
Shantanu David Jul 31, 2024 9:10 AM
The platform will assist media buyers and clients in discovering new publishers in existing as well as media-dark or unrepresented markets
e4m Staff Feb 20, 2024 5:55 PM