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Sharma serves as the Senior Vice President & Chief Information Officer of the company
e4m Desk Sep 11, 2026 12:53 PM
Prior to this, Vivek Mohan Sharma was Business Head - Youth, Music & English (TV+ JioHotstar)
e4m Desk Sep 11, 2026 12:00 PM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, examines why sustainability must become the new standard for events.
Shantomoy Ray Sep 11, 2026 10:27 AM
e4m was the first to report on the development, with TRAI moving to reclaim its role in the television ratings framework by writing to the MIB and seeking a review of the newly notified policy
Imran Fazal Sep 11, 2026 8:55 AM
At e4m D2C Summit, Deepak Gupta of Bombay Shaving Company & Shaily Mehrotra of FixDerma & FCL joined e4m Editor Tasmayee Laha Roy to decode how to scale consumer brands
e4m Staff Sep 11, 2026 8:49 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores the rise of a new gifting hierarchy, with premium chocolates, artisanal confectionery and curated hampers
Ganapathy Viswanathan Sep 11, 2026 8:41 AM
With conversations around inflated expectations and products that may not justify their price tags, brand heads say what determines whether that consumer stays is the actual product experience
Sunidhi Vijay Sep 11, 2026 8:31 AM
Its decision to seek a licence now indicates that TAM is looking to play a more direct role in the ratings ecosystem under the new framework
e4m Staff Sep 10, 2026 9:35 PM
At e4m D2C Summit, Tarun Kishore, CBO, Saptharushi, broke down the question of how can a brand efficiently reach the consumer and the cost behind it
e4m Staff Sep 10, 2026 5:51 PM
Vipul Kumar brings more than 20 years of experience in business development and sales
e4m Staff Sep 10, 2026 4:30 PM
As per reports, the judge said that 'comparative advertising can place a rival’s product in an unfavourable light, but crosses the legal line'
He will lead strategic corporate messaging and brand communications for the telecom giant
e4m Staff Sep 10, 2026 1:30 PM
Before joining IndiGo, Kumar served as Head of Content - Associate Director at MobiKwik
e4m Staff Sep 10, 2026 12:29 PM
Her mandate includes building & strengthening the organisation’s consumer-facing marketing & brand agenda
e4m Staff Sep 10, 2026 12:16 PM
Dr. Annurag Batra writes that advertising’s shift to Mumbai and Bengaluru risks weakening India’s regional creative diversity
Annurag Batra Sep 10, 2026 9:27 AM
One investigation does not make an industry-wide case. But it raises a larger question: as advertising becomes more complex, will the business behind the business face greater scrutiny?
Dr Annurag Batra Sep 10, 2026 9:23 AM
The Group needs a strong centre, but it also needs strong businesses. It needs one vision, supported by different leaders capable of executing that vision across very different markets
Dr Annurag Batra Sep 9, 2026 3:23 PM
The funding has been anchored by early-stage investor and mentor Bharat Jaisinghan
Puja Jurmania brings 17 years of cross-industry expertise spanning television, radio, podcasts, and digital content
Singh will focus on scaling the group’s commercial engine across APAC and integrating its research, AI and transformation capabilities
e4m Staff Sep 9, 2026 11:52 AM
Sodhi recently stepped down as Director - Strategy and Analytics at JioStar after nearly 8 years
The startup will use the funds for hardware engineering, product validation, manufacturing and supply-chain readiness
e4m Staff Sep 9, 2026 11:14 AM
Publicis's new global media mandate with PepsiCo is prompting a fresh look at its existing U.S. and Canada arrangement with rival Coca-Cola
Gupta joins the adtech company after a three-year stint at venture capital firm RTP Global
Vaya brings close to two decades of experience across the FMCG and personal care industries
Sarit has held leadership roles earlier in his career at Cognizant, Prodapt and Protiviti
The partnership comes as zingbus continues to expand its presence across key intercity routes and strengthen its premium mobility offering
This e4m’s ‘Too Young to Start?’ features Arth Malani, NorthStar Insights, who speaks about starting young, building credibility and creating a different model for risk and comms advisory
The investigation is understood to involve examining alleged off-balance sheet and financial transactions, along with government and political-led advertising campaigns
Imran Fazal Sep 8, 2026 1:25 PM
Apple is expected to unveil its first foldable iPhone at its September 9 event
e4m Staff Sep 8, 2026 12:24 PM
The appointments come as BCCI continues its search for a title sponsor
e4m Staff Sep 8, 2026 12:19 PM
Cannes LIONS has published its Creativity Report 2026, identifying trends behind this year's award-winning works, from fair value exchanges to radical transparency
e4m Staff Sep 8, 2026 11:49 AM
As OTT platforms compete for attention, OOH is emerging as more than a media buy, with launches designed to travel from the street to social
Sandhi Sarun Sep 8, 2026 9:36 AM
Industry body discussions flag a future where FAST expands FTA universe while pay-TV & subscription channels migrate to open-internet CTV
Imran Fazal Sep 8, 2026 9:31 AM
Industry experts say D2C specialists can accelerate execution, but the brand must continue to own the consumer & data, retain ownership of the proposition and organisational learning
Shantanu David Sep 8, 2026 8:48 AM
Guest Column: Ganapathy Viswanathan, Independent Comm. Consultant & Author, explores why regional festivals are becoming powerful mktg moments for brands seeking cultural relevance & consumer connect
Ganapathy Viswanathan Sep 8, 2026 8:13 AM
Jain most recently served as Director and Head of Finance for India Operations and Supply Chain at Amazon
Leo Puri has four decades of industry experience and is presently Advisory India Chair, Apax
Nikita has been with Adfactors PR for the past five years, where she has worked across businesses and sectors, building strategic relationships and developing opportunities
As creators, AI and fragmented consumer journeys reshape marketing, brand leaders argue that attention may get a consumer to notice, but affection is built through relevance, trust and experience
Prior to this, Amy Ellis Durini was with Taco Bell International, where she was Chief Marketing and Strategy Officer
The Lokmat Media Group Executive and Editorial Director will succeed Vivek Gupta of Sanmarg
Ruhail Amin Sep 7, 2026 12:59 PM
The Sanmarg Group CMD’s 2025–26 term saw a 26% revision in government advertising rates, the launch of the ‘Ink Doesn’t Lie’ campaign and policy interventions on AI, copyright and newsprint
e4m Staff Sep 7, 2026 12:08 PM
Guest Column: Ganapathy Viswanathan, Independent Comm. Consultant & Author, writes that wires and cables are evolving from commodities into trusted consumer brands
Ganapathy Viswanathan Sep 7, 2026 11:54 AM
Mainak Dhar Moves to a new role in McCain, Avishek Kar elevated to Commercial Director, McCain Foods India
e4m Staff Sep 7, 2026 11:47 AM