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Fatehi describes the opportunity as ‘almost unreal’, calling it a full-circle moment that brings together cultures, sounds and people from around the world
Aryendra Khan Jun 9, 2026 2:31 PM
While OpenAI did not reveal the size of the offering or provide a firm timeline, it indicated that a stock market debut is not imminent
A category-first move that humanises complex technology, strengthens the brand’s “navigate your next” promise, and brings a distinct personality to enterprise AI
NATIVE CONTENT Jun 9, 2026 11:09 AM
Guest Column: Adman Prabhakar Mundkur explains why the most significant implication of declining fertility rates is the gradual shift from a volume-driven economy to a value-driven economy
Prabhakar Mundkur Jun 9, 2026 9:37 AM
Pernod Ricard India’s creative responsibilities are currently shared between Ogilvy and FCB India (now part of Omnicom Advertising India)
Imran Fazal Jun 9, 2026 9:10 AM
As AI becomes a fixture of the creative process, Cannes Lions 2026 is shaping up to be a test of something far harder to engineer: human truth, say industry heads
Aryendra Khan Jun 9, 2026 8:35 AM
At Pitch CMO Summit 2026, Perfetti Van Melle India’s Gunjan Khetan discusses how the growing influence of artificial intelligence is reshaping the way consumers engage with brands
Pernod Ricard India's marketing spends stood at nearly Rs 864 crore in FY25
Imran Fazal Jun 8, 2026 1:37 PM
Sources indicate that Liyaquat is expected to take over the prime-time slot vacated by Sushant Sinha
Ruhail Amin Jun 8, 2026 1:14 PM
The Deputy Chief Minister of Uttar Pradesh said journalism in the current era has changed significantly, with a new generation entering the field through mobile platforms
e4m Staff Jun 8, 2026 10:55 AM
The book launch took place at The Lalit, New Delhi, and was attended by legal luminaries, jurists, policymakers and environmental advocates
e4m Staff Jun 8, 2026 10:30 AM
Arshan Saha brings over 17 years of experience in the advertising industry
e4m Staff Jun 8, 2026 10:01 AM
Changing consumer discovery patterns have led brands to optimise products around occasions & end-use scenarios, going beyond seasonal promotions to storytelling & creator ecosystems, say marketers
Shalinee Mishra Jun 8, 2026 9:14 AM
Guest Column: Communication Consultant Ganapathy Viswanathan writes how the Air India building at Mumbai’s Nariman Point has been for generations a reference point in everyday conversations
Ganapathy Viswanathan Jun 6, 2026 11:55 AM
MIB has filed an affidavit in response to a petition by AIDCF and DEN Networks challenging the validity of the provision that excludes landing page-generated viewership from TV rating calculations
Imran Fazal Jun 6, 2026 9:58 AM
From Nike's genre-defying 'RIP the Script' to Coors' one-trick chant, here's how the biggest FIFA World Cup 2026 campaigns stack up
Aryendra Khan Jun 6, 2026 9:43 AM
e4m had reported earlier last month about Sushant Sinha’s potential move to News18
The list recognises influential marketing leaders whose strategic vision & impact are shaping the future of the industry
At the Pitch CMO Summit 2026, Milind Shah, Varun Sethuraman and Vivek Malhotra debated how empathy, data, and bold ideas are rewriting the rules of customer centricity
New India and APAC leadership structure signals DEPT®'s long-term commitment to the region
Among the websites identified in the suit are Soccerbox, Soccerworldcup, DLHD, Strumyk and Sportsbay
From FMCG and auto to tech and finance, brands are partnering with creators trusted on climate action, conservation, recycling and sustainable living
Shalinee Mishra Jun 5, 2026 9:09 AM
Neha Jolly Sawhney, Head of Ad Revenue, and Yagnesh Ravi, Lead Ad Solutions at Snap Inc., discuss Snapchat’s growing adoption among advertisers in India
Sunidhi Vijay Jun 5, 2026 8:57 AM
For cable operators, the potential withdrawal of landing page spending presents a fresh challenge
Imran Fazal Jun 5, 2026 8:43 AM
In her new role, Kaur will be responsible for driving strategic communications initiatives and supporting the organization's global business objectives
As per reports, the pitch is likely to see WPP's Open X and Publicis Groupe compete in most international markets, except North America, Japan and Korea
Prior to this, Amit Palta was Chief Product & Distribution Officer at ICICI Prudential Life Insurance
e4m Staff Jun 4, 2026 12:26 PM
Guest Column: Communication Consultant Ganapathy Viswanathan writes on how Cheil has spent years within the Samsung ecosystem & understands the brand’s processes, product hierarchy & priorities
Ganapathy Viswanathan Jun 4, 2026 10:02 AM
As CEO of OMD India and a Cannes Lions 2026 Media juror, Anisha Iyer believes the strongest media ideas are deceptively simple, and that complexity is often mistaken for craft
Aryendra Khan Jun 4, 2026 9:08 AM
After years of monetising attention, digital platforms are now cashing in on access, convenience, status and functionality by way of subscriptions
Shantanu David Jun 4, 2026 9:06 AM
Data points show zine publishing, indie bookstores and vinyl records rising sharply globally, indicating growing demand for human-made media over digital abundance
Anuja Jain Jun 3, 2026 3:28 PM
The Gratitude Meet served as a platform to acknowledge the contribution of agency partners to Sakal Media Group’s success
The directive, communicated by BARC to its subscribers on Monday, comes less than a month of an earlier order issued in May
Imran Fazal Jun 3, 2026 1:19 PM
Prashant Paulose was earlier Head of Apps, Google Play & Google TV, India
As per NDTV, SEBI's Adjudicating Officer concluded that the company did not violate regulatory provisions, as alleged in a show-cause notice issued earlier
e4m Staff Jun 3, 2026 11:43 AM
Bharat Express, Republic TV, Vistaar News among successful bidders; slots valid till March 2027
The provisions are understood to be linked largely to the International Cricket Council media rights package acquired for approx $3 billion for the 2023–27 cycle
Appeal for brands is straightforward. Unlike human creators, AI influencers do not require travel schedules, photoshoots, availability conflicts or reputation management for personal controversies
Shalinee Mishra Jun 3, 2026 9:15 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores the growing influence of AI across the communications landscape
Ganapathy Viswanathan Jun 3, 2026 9:12 AM
Ranjani Krishnaswamy, CMO, Analog Watches, at Titan Company, spoke to e4m on gap between digital discovery and offline conversion, how discovery phase is now decisively digital, winning GenZ & more
Anuja Jain Jun 3, 2026 9:10 AM
The verdict is expected to accelerate efforts by broadcasters to charge higher rates from advertisers rather than increase inventory
Imran Fazal Jun 3, 2026 8:32 AM
Javier Campopiano will report to Agathe Bousquet and Marco Venturelli, global co-CEOs of Leo Constellation
Prior to joining Amagi, Krishnamurthy spent over 13 years at Pall Corporation
Srikanth Ayyappan will lead the company's global marketing efforts across key markets
On Anil Singhvi's birthday, it is worth celebrating not just a successful TV career but the remarkable journey of a professional who transformed business journalism into a mass conversation
e4m Staff Jun 2, 2026 10:39 AM
Prior to this, Tipti Kheria was with Radio City India as General Manager - Brand, Marketing & PR