Criteo announces new reseller partnership with Tyroo Technologies

Global commerce intelligence platform Criteo today announced a strategic reseller partnership with Tyroo Technologies, a leading ad tech company. Under the agreement, Tyroo will promote Criteo's performance media solutions to advertisers in Thailand, Malaysia and the Philippines, extending Criteo's on-the-ground presence and support for advertisers across these markets.

The partnership reflects Criteo's continued investment in Southeast Asia, with Tyroo's established regional presence and market expertise expected to strengthen Criteo's ability to support advertisers in Thailand, Malaysia and the Philippines. The appointment gives advertisers in these markets more direct, in-market access to Criteo’s proprietary commerce intelligence platform as they look to scale their AI-assisted commerce strategies.

Criteo is scaling into Southeast Asian markets through established regional partners with deep market expertise and existing advertiser relationships.  While Criteo has worked with Tyroo in India since 2021, expanding the partnership into Thailand, Malaysia and the Philippines marks the next step and sets a strong foundation for Criteo’s regional growth. 

Expressing his views on the partnership, Sukesh Singh, Managing Director, SEA, Criteo said, “We are delighted to announce our partnership with Tyroo in our efforts to grow and expand our coverage in Thailand, Malaysia and the Philippines, making a real difference in AI-assisted commerce campaign activation.

As commerce continues to grow across Southeast Asia, we're confident this partnership will help advertisers in these markets reach high-intent audiences more effectively across channels and drive full-funnel outcomes through our commerce intelligence platform.” 

Bharat Arora, Country Head, India, Tyroo, commented “At Tyroo, we've always believed that global innovation delivers its greatest impact when combined with deep regional expertise. We're excited to extend this collaboration with Criteo into Southeast Asia using our local teams and infrastructures to help advertisers and global brands unlock the full potential of Criteo’s commerce intelligence across Southeast Asia's dynamic digital economy.”