The series has been written by Akriti Goel, Madhura Dalimbkar, Mayuk Ghosh, Nisarg Mehta, Shiva Bajpai, Suraj Gianani

exchange4media Staff 30 minutes ago

The smartphone brand has cleverly designed its marketing strategy and restrained from spending big on advertising, thus passing on the cost benefits to customers, say experts

Dolly Mahayan 2 hours ago

ESPNcricinfo will present an exhaustive roster of Indian and international experts who provide expertise and insights on all aspects of the tournament and the key contests and strategies

exchange4media Staff 20 hours ago

Conceptualized by Lowe Lintas, the campaign was launched across digital media and television mid-May

exchange4media Staff 1 day ago

Guest Column: Khushboo Benani, Content Head, Diageo India says brands today can use content marketing as a strong differentiator to drive cultural connections with consumers

Khushboo Benani 2 days ago

The emoji was created in partnership with Dream Warrior Pictures and Sony Music South

exchange4media Staff 2 days ago

In his second stint with UST Global, Abraham will lead PR for the company in India and globally

Ruhail Amin 3 days ago

At the 13th edition of Pepper Awards, Raja, Founder of BrandMusiq and former National Creative Director of DDB Mudra, spoke about the process behind creating a sonic identity for a brand

exchange4media Staff 3 days ago

Industry experts weigh in on the recently released unboxing video of the OnePlus 7 Pro, featuring "Bunty" of Sacred Games

Dolly Mahayan 3 days ago

We bring you a roundup of the news making headlines this past week

exchange4media Staff 5 days ago

The account will be handled out of Lowe Lintas Bangalore and involves building online and offline brand campaigns for Lenskart

exchange4media Staff 5 days ago

Celebrities such as Deepika Padukone, Priyanka Chopra, Suniel Shetty are no longer just endorsing products or brands, they’re getting into the business, making angel investments or taking sweat equity

Anjali Thakur 6 days ago

The workspace will be designed to encourage greater creativity, better collaboration and easier access to WPP’s talent and expertise

exchange4media Staff 6 days ago

Mehta will be responsible for leading the EBO expansion and brand marketing promotions for Status Quo

exchange4media Staff 6 days ago

The campaign featuring Robert Downey Jr. will be appearing in a series of brand creatives across mediums across India and China starting with the OnePlus 7 Series launch on May 14

exchange4media Staff 1 week ago

Sandeep Bhushan, Director, Head of Global Marketing Solutions, Facebook India, says mobile deserves its own way of working and the whole ecosystem needs to come together

Noel Dsouza 1 week ago

He is expected to assume office on May 26 and will succeed Justice R.V. Raveendran, whose term will come to an end on May 25

exchange4media Staff 1 week ago

Karan Darda, Executive Director, Lokmat Media Group explains why the generation of quarterly IRS reports will be a good move

Moumita Bhattacharjee 1 week ago

Partnerships like Netflix’s latest association with OnePlus for ‘Sacred Games’ will help in building a brand positioning, say industry experts 

Anjali Thakur 1 week ago

The jury evaluated and discussed over a hundred campaigns by various brands that were showcased during VIVO IPL 2019 broadcast on the Star Sports network and Hotstar

exchange4media Staff 1 week ago