Industry heads opine that to get advertisers back on board, Twitter needs to work on its advertising services, bring stability in decision-making and perhaps a new leader

Shantanu David 3 hours ago


Elon Musk has said that revenue will be shared with creators for ads appearing in reply threads

exchange4media Staff Feb 4, 2023 8:20 AM

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Advertisement revenue stood at Rs 380 crore for the quarter ended 31st Dec’ 2022

exchange4media Staff Feb 3, 2023 6:32 PM

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As per the report, digital ad spends are expected to reach 40% share this year

exchange4media Staff Feb 2, 2023 3:42 PM


The same day, Aaj Tak stood tall with 147.4K concurrent users on the platform

exchange4media Staff Feb 1, 2023 2:03 PM


Stakeholders say they are optimistic that NTO 3.0 will be implemented today as majority of DPOs, including DTH operators, have already notified consumers about the price hike

Sonam Saini Feb 1, 2023 8:57 AM


Experts believe the amended order is unlikely to be implemented tomorrow because a case against it is pending in the Kerala High Court, which will come up for hearing on February 8

Sonam Saini Jan 31, 2023 9:08 AM

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While the year may have begun on a muted note for advertisers, the industry hopes that the IPL season infuses some momentum into the spends

Naziya Alvi Rahman Jan 31, 2023 8:31 AM

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Guest Column: Saurabh Singh Kushwah, Digital Product Specialist, explains what makes OpenAI’s GPT-3 so lucrative

Saurabh Singh Kushwah Jan 30, 2023 4:52 PM


The rebranding exercise extends to the brand's logo, website and social media channels

exchange4media Staff Jan 30, 2023 4:38 PM


Industry sources say Disney Star, ZEEL, Culver Max Entertainment and Viacom18 plan to bid for the DD FreeDish slots for their Hindi GECs like Star Utsav, Zee Anmol, Sony Pal and Colors Rishtey

Sonam Saini Jan 30, 2023 8:53 AM


The new brand campaign #NoCompromise by the pet care company intends to spread a message among pet parents

exchange4media Staff Jan 28, 2023 7:00 PM

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The campaign is targeted at South Indian markets ahead of the festive season

exchange4media Staff Jan 28, 2023 8:45 AM