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India Today Group?blur=25

The special issue examines how Indian women understand, negotiate and experience consent across homes, relationships, workplaces, public spaces and digital life

e4m Staff Jul 10, 2026 2:27 PM

Prasar Bharati to hold 100th e-auction for DD Free Dish slots on July 16?blur=25

Participation fee pegged at Rs 1.5 crore; reserve prices range from Rs 4.87 crore to Rs 11.22 crore across five channel categories

e4m Staff Jul 10, 2026 8:12 AM

FIFA World Cup 2026 Sees 95% Ad Inventory Filled Ahead of Knockouts?blur=25

According to the network, 10-second advertising rates have reached ₹20-25 lakh during the knockout stage; over 22 brands have partnered across television and digital platforms

e4m Staff Jul 10, 2026 8:03 AM

Max Toulliou Takes Charge as SVP of InfoSum for EMEA Region?blur=25

In this role, Max Toulliou will lead WPP’s InfoSum commercial organization across the EMEA region

e4m Desk Jul 9, 2026 5:48 PM

Rajeev Beotra’s ‘Chronicles from Mehra World’ will continue next week?blur=25

Rajeev Beotra’s ‘Chronicles from Mehra World’ will continue next week

e4m Staff Jul 8, 2026 9:54 AM

Jody Quon Returns as Editor-in-Chief of T Magazine at NYT?blur=25

Jody Quon returns to The New York Times after over two decades; she was most recently Creative Director at New York Magazine

e4m Desk Jul 8, 2026 9:20 AM

NetApp Global CMO on AI?blur=25

NetApp CMO Gabie Boko explains why AI success depends on intelligent data infrastructure, marketing transformation and AI agents rather than hype.

Brij Pahwa Jul 7, 2026 1:29 PM

Neha Bhambri Appointed Brand Head at Samsonite India?blur=25

Prior to this, Neha Bhambri was with American Tourister as Category Lead - Product

e4m Desk Jul 6, 2026 2:06 PM

Confiance Communications Takes on PR for Mannlich Men's Skincare?blur=25

This partnership marks a continuation of Confiance's growing focus on building category-defining narratives for India's emerging consumer brands

e4m Staff Jul 6, 2026 11:57 AM

HarperCollins Secures Global Rights to Rajiv Bakshi's Debut Book?blur=25

The book deals with executive success and the new rules of winning at work

e4m Staff Jul 6, 2026 10:00 AM

Brands Shift Focus of Websites from Sales to Consumer Engagement?blur=25

Experts say company websites need to evolve from a transaction platform to a brand's most authentic destination with emphasis on structured product information, rich content and accurate data

Sunidhi Vijay Jul 6, 2026 9:07 AM

Ranjan Malik, Co-founder of Primalise?blur=25

Guest Column: Ranjan Malik, Co-founder of Primalise, writes on the hidden pattern behind stalled restructures, failed culture programmes, sluggish digital initiatives and disappointing AI rollouts

Ranjan Malik Jul 2, 2026 4:57 PM

IPMA Extends Partnership with Rite KnowledgeLabs for Digital Campaign?blur=25

The renewal follows another year of strong digital engagement for the campaign, which has surpassed one million YouTube video views, generated over 8,200 hours of watch time

e4m Staff Jul 2, 2026 11:28 AM

Mudit Kalia Joins MSM Unify as Associate VP for CampusOS in India?blur=25

Kalia joins MSM Unify with more than 14+ years of experience spanning higher education, business development, strategic partnerships, and business transformation

e4m Staff Jul 2, 2026 11:18 AM

Abhishek Joshi Takes Helm as CEO of KLAY for Early Childhood Growth?blur=25

Joshi has held senior leadership roles at Licious, Jubilant FoodWorks HUL and GCMMF

e4m Staff Jul 2, 2026 10:37 AM

hydration?blur=25

With consumers seeking health benefits beyond refreshment, companies are expanding portfolios across coconut water, electrolyte drinks, kombucha and protein beverages.

Sunidhi Vijay Jul 2, 2026 9:42 AM

Denise Moreno Appointed CMO of Meta After 17 Years of Service?blur=25

Alex Schultz has been named Meta’s first Chief Data Officer

e4m Desk Jul 2, 2026 8:05 AM

Dish TV CTO Veerender Gupta Steps Down Amid Company Restructuring?blur=25

Gupta's employment is being transferred from Dish TV to its wholly-owned subsidiary, Dish Infra Services Private Limited

e4m Staff Jul 1, 2026 10:46 AM

Edwin Charles Albert Departs Airtel Digital After 6.5 Years?blur=25

Edwin Charles Albert served as Head of Content - Product, Marketing and Partnerships at Airtel Digital

e4m Staff Jun 30, 2026 7:49 PM

Jesse Singh Takes the Helm as CEO of Fortune Brands Innovations?blur=25

Singh has more than three decades of leadership experience across building products

e4m Staff Jun 30, 2026 2:00 PM

Harsh Deep Chhabra Ends Tenure at Godrej Consumer Products?blur=25

In a social media post, Harsh Deep Chhabra reflected on the journey of establishing a global media capability spanning India, Indonesia, Africa, Latin America and the US

e4m Staff Jun 30, 2026 1:44 PM

IBM Appoints Omnicom Media as Global Media Agency of Record?blur=25

The appointment includes media planning and buying responsibilities across the Americas, EMEA, Japan and APAC regions

e4m Staff Jun 30, 2026 11:32 AM

Ruchika Pandit?blur=25

Pandit will lead the company's corporate communications, public relations, brand strategy, content, and reputation management across ASPHL's portfolio

e4m Staff Jun 29, 2026 10:00 AM

IIMA Endowment Fund appoints Sucheta Mahapatra as CEO?blur=25

Sucheta will lead the Fund's efforts to deepen alumni engagement and expand philanthropic impact

e4m Staff Jun 26, 2026 8:03 PM

Can Mediocre Advertising Drive Sales Success? - Adman Prabhakar Mundkur?blur=25

Guest Column: Adman Prabhakar Mundkur decodes whether there is such a thing as ‘creative that sells’ and ‘creative for creative's sake’

Prabhakar Mundkur Jun 26, 2026 11:56 AM

Rishabh Pant?blur=25

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, examines whether Rishabh Pant’s lower IPL price tag reflects a dip in brand value or the start of his next commercial innings

Ganapathy Viswanathan Jun 26, 2026 8:45 AM

Amazon's $48 Billion Investment in India: Jassy Meets PM Modi?blur=25

The e-commerce giant plans to invest $48 billion in the country between 2026 and 2030

e4m Staff Jun 25, 2026 7:41 PM

Subhash Chandra Launches Season 3 of 'SACH' Talk Show?blur=25

The new season will premiere on June 28 and air every Sunday at 10pm

e4m Staff Jun 25, 2026 7:03 PM

Anant Rastogi Leaves Zepto to Lead Brand at Swish?blur=25

Prior to this, Anant Rastogi was Senior Director - Brand at Zepto

e4m Desk Jun 25, 2026 6:48 PM

Mia Karlsson, SVP Marketing & Communications, Wirepas?blur=25

In this conversation, Mia Karlsson, SVP Marketing & Communications, Wirepas, explores the tensions, trade-offs, and opportunities that define the glocalisation challenge today

Ritika Upmanyu Jun 25, 2026 12:20 PM

Happy birthday Brajesh Pathak?blur=25

Pathak's career stands as the story of a leader who has navigated multiple phases of politics—from student activism and parliamentary politics to senior executive responsibility

e4m Staff Jun 25, 2026 11:51 AM

Anupriya Acharya Highlights India's Potential in Creative Data at Cannes?blur=25

Anupriya Acharya, CEO, Publicis Groupe South Asia, shares her experience as the Jury President for Creative Data Lions, her take on the use of AI and data, and much more

Simran Sabherwal Jun 25, 2026 8:35 AM

moengage?blur=25

As part of the acquisition, Aampe's founding team, Paul Meinshausen, Schaun Wheeler, and Sami Abboud, will join MoEngage to lead its Agentic Decisioning initiatives

e4m Staff Jun 24, 2026 4:28 PM

Cannes Lions 2026: India adds Sustainable Development Goals shortlist, tally climbs to 24?blur=25

‘Mothers of Courage – Shifting Societal Norms, One Conversation at a Time’ secures India’s only shortlist in the SDG category

Team Impact Jun 24, 2026 1:49 PM

Is Mobile Now the Core of Digital Marketing Strategy??blur=25

Mobile has converged with digital marketing itself due its evolution from being a marketing channel to the operating system of modern consumer engagement, share industry heads

Shantanu David Jun 24, 2026 9:25 AM

Christian Flouch, Global Brand President of PHD, and Eileen Ooi, APAC CEO of PHD?blur=25

Christian Flouch, Global Brand President of PHD, and Eileen Ooi, President APAC of PHD, discuss human intelligence, AI and uniting diverse markets under a common vision

Team Impact Jun 24, 2026 9:06 AM

Gargi Sarkar | RA Brand Consultant?blur=25

Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, examines why brand recall has become more critical than market competition

Gargi Sarkar Jun 23, 2026 2:04 PM

Jai Bajaj Takes Helm as MD & CEO of Bajaj Capital?blur=25

While Krishna Giri joins as Head of Wealth Products, Vishvender Singh will be Chief Marketing Officer

e4m Staff Jun 23, 2026 2:01 PM

Meta's CRED Acquisition Ignites Data Ownership Debate?blur=25

In a social media post entrepreneur Arnab Mitra writes that celebrations around Kunal Shah's rise at WhatsApp have overshadowed questions on data ownership, consent and regulatory oversight

e4m Staff Jun 23, 2026 1:26 PM

Cannes Lions 2026: Carol Castillo-Frucher Says Cultural Intelligence Beats More Data?blur=25

At Cannes Lions 2026, PrismaIQ’s Carol Castillo-Frucher says marketers need cultural intelligence, human judgment and better data to use AI effectively.

Brij Pahwa Jun 23, 2026 1:25 PM

Saurabh Agarwal Promoted to Vice President of Business at Paytm?blur=25

Prior to this elevation, he served as Associate Vice President II (AVP II) at Paytm

e4m Staff Jun 23, 2026 12:27 PM

McCann's Global CCO Andrés Ordóñez?blur=25

Andrés Ordóñez, Global Chief Creative Officer at McCann Worldgroup, reflects on life after consolidation, addresses the controversy surrounding Lucky Yatra, and more

Neeta Nair Jun 23, 2026 8:24 AM

Niyati Agarwal Promoted to Vice President of Product at Gupshup?blur=25

Prior to her elevation, Niyati Agarwal held the role of Senior Director - Platform Strategy at the company

e4m Desk Jun 22, 2026 10:40 AM

Rusk Media Secures ₹100 Crore Funding Led by Nazara Technologies?blur=25

InfoEdge Ventures, IvyCap Ventures and Audacity VC also participate in the funding round

e4m Staff Jun 22, 2026 10:05 AM

Sushant Sinha Launches Desh Ki Pathshala at News18 India?blur=25

News18 India’s senior journalist and anchor Sushant Sinha speaks to e4m on the success of the Pathshala format, audience trust and why he believes credibility is the most valuable currency in news

Ruhail Amin Jun 22, 2026 9:12 AM

N. Murali Takes Over as Chairman of The Hindu Group Publishing?blur=25

He succeeds Dr. Nirmala Lakshman, who stepped down as Chairperson upon nearing the completion of her three-year term

e4m Staff Jun 20, 2026 7:31 AM