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In addition to this, the brand has launched a slew of initiatives that will allow brands to engage with its target audience in innovative ways

exchange4media Staff May 24, 2022 12:23 PM

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Growth in digital and social media space critical for us to win with our target audience, says Kavitha Ganesan, General Manager – Marketing at TVS Eurogrip

exchange4media Staff Apr 26, 2022 4:50 PM


The ‘Whistle Through Every Turn’ campaign, which has M S Dhoni as the protagonist, has three films

exchange4media Staff Apr 16, 2022 8:31 AM


Having already worked together on the ‘tyres for a country full of turns’ campaign, the agency has been assigned to further strengthen brand strategy and communication

exchange4media Staff Apr 4, 2022 2:50 PM


Brands were awarded across 25 categories under six major verticals - Smartphones, TVs, Wearables, Audio Devices, Laptops, and Gadgets

exchange4media Staff Jan 7, 2022 6:26 PM

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The partnership will give TVS Eurogrip visibility on the front of Chennai Super Kings’ famed yellow jersey

exchange4media Staff Nov 24, 2021 11:03 AM

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The #SabkiTarakki campaign has been conceptualized by De Works Communications

exchange4media Staff Nov 6, 2021 8:23 AM

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The agency will handle the strategic planning and creative duties for the brand

exchange4media Staff Sep 22, 2021 11:40 AM


While speculations are rife, TVS Eurogrip has categorically denied any such development

exchange4media Staff Sep 17, 2021 12:03 PM


The report also mentioned that Maruti Suzuki India tops the list in print with 16% share in the same period

exchange4media Staff Aug 26, 2021 2:09 PM


At the end of the first month of Q2, as per TAM AdEx, ad space per publication grew by 36% when compared to July 2020

Tasmayee Laha Roy Aug 6, 2021 8:58 AM


The film is based on a social awareness experiment conducted by the brand in the metros

exchange4media Staff Jul 10, 2021 4:00 PM


Here's how organisations have been moving towards creating a sustainable work culture in the industry during the pandemic

Nafisa Shaheen May 28, 2021 9:00 AM


As part of the new upgraded plan, employees' families are eligible for monetary compensation equalling three years of their salary in case of terminal illness or untimely death of the employee

exchange4media Staff May 18, 2021 12:24 PM


The ad by Tilt Brand Solutions is a homage to Indian riders who have to manoeuvre numerous metaphorical and real twists and turns in their path

exchange4media Staff May 10, 2021 11:47 AM

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Guest Column: Varghese M. Thomas, Vice President – Corporate Communication, TVS Motor Company Limited, lays out the PR game plan to neutralize fake news pandemic

Varghese M. Thomas Apr 14, 2021 11:15 AM


The film brings together the thrill of TVS NTORQ 125 Race Edition and the excitement of the world of graphic novels

exchange4media Staff Sep 28, 2020 4:22 PM