Guest Column: Varghese M. Thomas, the Global Head & Vice President – Corporate Communications, TVS Motor Company spells out how PR can play a pivotal role during the pandemic

Varghese M. Thomas May 22, 2020 12:11 PM

Varghese M Thomas, Vice President & Global Head – Corporate Communication, TVS Motor Company, talks about how TVS is dealing with the crisis, its emphasis on digital, the post-Covid world and more

Nafisa Shaheen May 15, 2020 11:11 AM

At Pitch CMO Summit held in Chennai on Friday, a panel of marketing experts discussed the topic of 'Privacy vs Personalization'

exchange4media Staff Oct 7, 2019 8:36 AM

The campaign has been created by Dentsu Network Advertising Private Limited

exchange4media Staff Sep 30, 2019 5:04 PM

Most automobile companies believe that these measures would help them perform better and will boost the morale of dealers and consumers

Dolly Mahayan Aug 27, 2019 8:44 AM

Ntorq-o-Tron has been conceptualised by Dentsu India

exchange4media Staff Jan 7, 2019 6:44 PM

The campaign will be across Karnataka, Bihar and Uttar Pradesh

exchange4media Staff Dec 17, 2018 4:06 PM

Vyoma Media will aim to build on the massive affinity towards the TVS brand by engaging consumers through their smart dispays at ticket counters across the Kolkata Metro and Bihar railway stations.

exchange4media Staff Oct 4, 2018 6:55 PM

The campaign builds upon ‘durability’ and further strengthens it by highlighting the rigorous testing that each tyre undergoes

exchange4media Staff Jul 24, 2018 2:38 PM

The Tamil film actor turned 43 on Monday, we take a look at some of his brand endorsements

exchange4media Staff Jul 24, 2018 8:54 AM

The campaign builds upon ‘durability’ and further strengthens it by highlighting the rigorous testing that each tyre undergoes.

exchange4media Staff Jul 23, 2018 3:55 PM

The cricketer has worked with various brands, ranging from consumer durable to automobile, retail and life insurance.

Dolly Mahayan Jul 7, 2018 8:59 AM

Wipro, TVS Motor Company, Emami and Pepsico were the new entrants in Top 10 Advertisers

exchange4media Staff May 11, 2018 8:53 AM

The 360-degree campaign by Dentsu India includes print, digital medium and will debut with a TV commercial during the IPL

exchange4media Staff May 8, 2018 5:20 PM

As part of the campaign, the brand has released a TVC film which opens with Amitabh Bachchan taking viewers through instances of them taking that extra or “zyada” step to ensure a fool-proof experience for their loved ones, thus encouraging them to try the new TVS Jupiter before buying it

exchange4media Staff Apr 23, 2018 6:03 PM

The campaign talks about importance of ‘jaanchna-parakhna’ for the prudent Indian middle class who is always looking for additional value in every purchase

exchange4media Staff Oct 8, 2016 7:58 AM

The ninth season of VIVO IPL clocked advertising revenue of Rs 1,200 crore with its sponsorship from more than 80 brands

exchange4media Staff Jun 13, 2016 8:05 AM

We spoke to Arun Siddharth, Vice-President, Marketing, TVS Motorcycles to know about the company’s future strategy, current challenges in the sector, use of social media platforms to push sales and more

Ronald Menezes May 16, 2016 8:13 AM

Street talk handles more than 60 clients across categories like Automobiles, FMCG, Consumer Durables, ecommerce, Finance, Aviation, Real Estate and Lifestyle

exchange4media Staff May 12, 2016 8:07 AM

A Bangalore University alumni, he has been one of the key architects of some significant brand like TVS, Britannia, Tata Tea and ITC foods to name a few

exchange4media Staff Apr 29, 2016 8:07 AM