TVS Jupiter launches 'India ka Naya Zyada' OOH Campaign by Coral Media

Coral Media has strategically placed these installations in high-traffic areas to ensure maximum visibility and reach

by e4m Staff
Published: Nov 12, 2024 10:48 AM | 2 min read

TVS Motor Company has launched the all-new TVS Jupiter with 360-degree campaign titled " India ka Naya Zyada” on TV, Print, OOH and Digital, highlighting the scooter’s superior value proposition across all aspects.

To amplify this message, Coral Media has brought the campaign to life with a dynamic Out-of-Home (OOH) activation that positions the all-new TVS Jupiter as a standout solution for commuting.

Emphasizing 29 best-in-class features like enhanced mileage, superior comfort, convenience, safety, and cutting-edge technology, it positions the TVS Jupiter as a revolutionary upgrade in the scooter market. The motion element was conceptualized to highlight one of the key features of the all-new TVS Jupiter, Double helmet storage —offering "More" to its riders.

By integrating this mechanical movement into the OOH design, Coral Media has crafted a campaign that not only grabs attention but also interacts with the audience in a way that traditional billboards don’t.

This feature not only grabs attention but also symbolizes the TVS Jupiter's unique double helmet space and safety - offering "More" to its riders. The movement adds an interactive layer that transforms the billboard from a static ad into an engaging experience for passersby.

Coral Media has strategically placed these installations in high-traffic areas to ensure maximum visibility and reach. The combination of bold visuals and the innovative helmet motion amplifies the campaign's message, setting it apart from typical OOH ads. This fusion of innovation and storytelling creates a lasting impact, effectively reinforcing the scooter's practicality and style.

Through creative technology and meticulous placement, Coral Media’s execution powerfully supports TVS Jupiter's brand promise of offering not just standard features, but an overall enhanced riding experience. This innovative OOH campaign seamlessly aligns with the broader "India ka Naya Zyada” Campaign, ensuring strong brand visibility and engagement.