TBWA India bags creative mandate of TVSM's premium brands

TVS Apache, TVS Ronin, TVS Performance Gears, all associated sub-brands and community brand experience program will be consolidated with TBWA India

by e4m Staff
Published: Nov 21, 2024 9:09 AM | 2 min read

TBWA India, a partner with TVS Motor Company (TVSM) since 2020, now has the creative mandate for all its premium brands - TVS Apache, TVS Ronin, TVS Performance Gears, all associated sub-brands and community/ brand experience program.

“Our collaboration with TBWA India has always been grounded in shared values of performance, innovation, and disruption,” said Vimal Sumbly, Head Premium Business, TVS Motor Company. “This consolidation reflects our commitment to the entire premium segment of TVS Motor, which includes lifestyle, sport, and super sport categories alongside our racing heritage. With TBWA India by our side, we aim to craft a powerful narrative that resonates with both seasoned riders and the next generation of motorcycling enthusiasts globally. This is the next chapter in our shared journey of excellence.”

Govind Pandey, CEO of TBWA India, added: “We are excited to extend our partnership with TVS Motor as we take on the challenge of consolidating its premium brands into one dynamic narrative. TVSM has a remarkable legacy in lifestyle and performance motorcycling, and this consolidation gives us the opportunity to create campaigns that not only celebrate their racing pedigree but also elevate the lifestyle aspect of their bikes on a global scale. With disruption at the core of our approach, we are eager to push creative boundaries and bring to life a brand experience that is bold, distinctive, and aligned with the aspirations of motorcyclists everywhere.”