Pinterest to acquire CTV performance advertising platform - tvScientific 

Pinterest has entered into a definitive agreement to acquire tvScientific, a connected TV (CTV) performance advertising platform. 

Pinterest will be combining its intent-rich audience signals with a CTV engine, so marketers can clearly measure how TV lifts the results of their performance ad campaigns.

tvScientific’s outcome-based CTV platform will be integrated directly into Pinterest’s performance products, including its automation and AI-powered advertising suite, Pinterest Performance+.

“People plan and shop across multiple screens, and advertisers need performance solutions that reflect that reality. For the first time, Pinterest advertisers will be able to evaluate TV with the clarity they expect from their performance channels,” said Bill Ready, CEO of Pinterest. 

“Looking ahead, advertisers will be able to buy TV with the performance metrics they are already using, turning Pinterest into a true search, social, and CTV performance solution. This is an exciting progression in our multi-year strategy to drive new sources of demand to Pinterest and begin to allow advertisers to reach our valuable audience beyond our platform.”

“This is the first time a performance CTV engine will come together at scale with an intent-rich visual search platform and it fundamentally changes what marketers can expect from TV,” said Jason Fairchild, CEO of tvScientific. “Combining our performance-driven CTV platform with Pinterest’s scale and high-intent audience will create a powerful new equation for modern advertisers.”

The transaction is subject to customary conditions, including regulatory review, and is expected to close in the first half of 2026. After the transaction closes, tvScientific will continue to operate as tvScientific.