TVS Motor unveils new campaign for TVS iQube

TVS Motor Company (TVSM) has announced the launch of a new campaign for its flagship electric scooter, TVS iQube.

“This marks a significant milestone in the brand’s journey, as this is one of the biggest TV campaign with a high-impact media rollout across marquee properties including the IPL and movies ensuring widespread reach across diverse markets in India,” stated a press release.

Speaking about the campaign, Saurabh Kapoor, VP – Marketing, EV Business, TVS Motor Company, said “We have always believed that meaningful innovation is rooted in the customer needs. TVS iQube’s journey has been built on the trust of lakhs of customers who have made it an integral part of their everyday lives. This campaign is a natural progression of that journey, strengthening our positioning as India’s favourite family EV. As we take this story to a national stage through television, including marquee platforms like the IPL, we are confident it will resonate deeply with audiences and further accelerate EV adoption across the country.”

The campaign film captures the many roles that TVS iQube plays in daily life — from school drops and office commutes to shared family moments. Set against evocative backdrops, the narrative seamlessly transitions through different family members, highlighting the scooter’s versatility, comfort, and thoughtful innovations. From features like pillion backrest and hill hold assist, to low running cost, smart connectivity, and large under-seat storage, the film integrates product strengths within relatable, real-life scenarios.

At its heart, the campaign delivers a powerful message: “Behind every person’s journey, is an entire family. And behind every happy family - is a TVS iQube.”