tv-first
Recap?blur=25

We bring you a roundup of the news that made headlines this past week

exchange4media Staff May 1, 2021 8:04 AM

TV First?blur=25

At the e4m TV First Conference, the panellists agreed on how TV continues to be the dominant medium when it comes to offering the highest reach

exchange4media Staff Apr 28, 2021 9:07 AM

e4m tv first sam balsara?blur=25

TV share in the last decade stayed steady, only declining marginally due to digital emergence noted Balsara, Chairman, Madison World, at the e4m TV First Conference 2020

exchange4media Staff Apr 28, 2021 8:58 AM

e4m tv first amit syngle?blur=25

At the e4m TV First Conference, Syngle, the MD & CEO of Asian Paints, stressed on the need to focus on creatives and localize content

exchange4media Staff Apr 28, 2021 8:58 AM

e4m tv first sunil lulla?blur=25

Speaking at the e4m TV First Conference, BARC CEO Lulla noted that the audience may spend time on TV and digital, so both forces will co-exist as they have their own inherent strengths

exchange4media Staff Apr 28, 2021 8:57 AM

TV First?blur=25

The panellists, Amit Gheji, Komal Mehra, Atit Mehta, and Shreya Sachdev, shared their views on 'Sports as a genre being the most effective platform for marketers today,' at the e4m TV First Conference

exchange4media Staff Apr 28, 2021 8:55 AM

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At the e4m TV First Conference, Bharat Puri and Piyush Pandey, in a fireside session, share their views on the nuances of brand communication on television

exchange4media Staff Apr 28, 2021 8:48 AM

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The all-day event will be followed by the seventh edition of e4m Prime Time Awards to recognise the gold standard in TV advertising

exchange4media Staff Apr 21, 2021 8:52 AM

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At e4m Prime Time Awards Conclave and ‘TV First Event, Atit Mehta, Head of Marketing- Byjus and Sai Narayan, Chief Marketing Officer- Paisabazaar deliberated on how brands benefit from live sports

exchange4media Staff Feb 7, 2020 5:55 PM

TV First?blur=25

In 16 sessions that lasted over nine hours, close to 30 speakers unanimously agreed on the point -TV will continue to dominate the adex

exchange4media Staff Feb 5, 2020 1:46 PM

Navin Shenoy?blur=25

Shenoy, Head Marketing -Youth, Music and English Entertainment, Viacom18 explained why it's necessary to keep up the changing attitudes, concerns and hopes of the young

exchange4media Staff Feb 3, 2020 3:18 PM

TV First and Prime Time Awards?blur=25

Glimpses of the conference and the awards that were held on January 31st at Taj Santacruz, Mumbai

exchange4media Staff Feb 1, 2020 1:34 PM

e4m TV First Innovation in TV Advertising?blur=25

A panel discussion around the innovation in TV advertising was moderated by Vanita Keswani, CEO of Madison Sigma

exchange4media Staff Feb 1, 2020 10:25 AM

TV First?blur=25

On the panel were industry heads Kartik Subramanian, Nipun Kaushal, Poulomi Roy, and Sandeep Shukla

exchange4media Staff Feb 1, 2020 9:58 AM

e4m TV First Vikram Pandey?blur=25

Pandey, National Creative Director, Leo Burnett showed creative showreels from brands to highlight how their work on television has helped to etch themselves in the minds people

exchange4media Staff Feb 1, 2020 9:58 AM

TV First?blur=25

A panel discussion by Atit Mehta of BYJU’S and Sai Narayan of PolicyBazaar Group spoke about how live sports was allowing marketers to increase brand awareness

Shreshtha Verma Feb 1, 2020 9:57 AM

e4m TV First Atit Mehta BYJUS?blur=25

Speaking about the brand's growth story, Atit Mehta, Head Marketing, BYJU'S, said nothing offers more reach and awareness than television

exchange4media Staff Feb 1, 2020 9:41 AM

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Meera Iyer, CMO, Medlife, shares valuable insights on TV Advertising in the age of multi-modal communication

exchange4media Staff Feb 1, 2020 9:24 AM

Shivam Puri?blur=25

Shivam Puri, CEO, Cipla Health, says TV ads give brands a ‘Bang for the Buck’

exchange4media Staff Feb 1, 2020 9:09 AM

Shashi Sinha e4m TV First?blur=25

Sinha, CEO of IPG Mediabrands, said TV is still a sizeable business in the rest of the world especially in India

exchange4media Staff Feb 1, 2020 9:03 AM