tv-first
Sports?blur=25

With the countdown to Tata IPL heating, four leading marketers discuss why cricket, especially IPL on broadcast, is an unmissable platform for brands to garner massive reach at e4m’s TV First Summit

exchange4media Staff Mar 7, 2022 10:51 AM

TV First?blur=25

e4m TV First summit saw industry heads share key insights on ‘The Power of Cricket’ and how IPL plays a central role in this intersection of sports and TV

exchange4media Staff Feb 28, 2022 8:44 AM

TV First?blur=25

At e4m TV First conference, Vaishali Banerjee, MD, Platinum Guild International spoke to Dr Annurag Batra, Editor-in-Chief, e4m & BW Businessworld, on why TV is key for building brands

exchange4media Staff Feb 25, 2022 1:51 PM

TV First?blur=25

The CCO duo discussed 'creativity in television - what works, what doesn’t!' in a fireside chat at the fourth edition of e4m TV First

exchange4media Staff Feb 25, 2022 9:01 AM

e4m TV First Panel?blur=25

At the fourth edition of e4m TV First on Thursday, a panel of industry experts discussed connected TV and outlined the challenges and opportunities for marketers

exchange4media Staff Feb 25, 2022 8:44 AM

shashi sinha?blur=25

e4m TV First: Shashi Sinha, CEO, India, Mediabrands, shared his thoughts on the future of TV as a medium of advertising

exchange4media Staff Feb 25, 2022 8:37 AM

TV First?blur=25

Delivering a keynote address at the e4m TV First conference, Josy Paul, Chairman & Chief Creative Officer, BBDO India, spoke about how ‘The Best TV Ads always have a Digital Gene’

exchange4media Staff Feb 25, 2022 8:31 AM

TV First?blur=25

Industry experts and players will analyse the works that go behind the TV industry and its future

exchange4media Staff Feb 23, 2022 11:44 AM

Recap?blur=25

We bring you a roundup of the news that made headlines this past week

exchange4media Staff May 1, 2021 8:04 AM

TV First?blur=25

At the e4m TV First Conference, the panellists agreed on how TV continues to be the dominant medium when it comes to offering the highest reach

exchange4media Staff Apr 28, 2021 9:07 AM

e4m tv first sam balsara?blur=25

TV share in the last decade stayed steady, only declining marginally due to digital emergence noted Balsara, Chairman, Madison World, at the e4m TV First Conference 2020

exchange4media Staff Apr 28, 2021 8:58 AM

e4m tv first amit syngle?blur=25

At the e4m TV First Conference, Syngle, the MD & CEO of Asian Paints, stressed on the need to focus on creatives and localize content

exchange4media Staff Apr 28, 2021 8:58 AM

e4m tv first sunil lulla?blur=25

Speaking at the e4m TV First Conference, BARC CEO Lulla noted that the audience may spend time on TV and digital, so both forces will co-exist as they have their own inherent strengths

exchange4media Staff Apr 28, 2021 8:57 AM

TV First?blur=25

The panellists, Amit Gheji, Komal Mehra, Atit Mehta, and Shreya Sachdev, shared their views on 'Sports as a genre being the most effective platform for marketers today,' at the e4m TV First Conference

exchange4media Staff Apr 28, 2021 8:55 AM

TV First?blur=25

At the e4m TV First Conference, Bharat Puri and Piyush Pandey, in a fireside session, share their views on the nuances of brand communication on television

exchange4media Staff Apr 28, 2021 8:48 AM

e4m tv first?blur=25

The all-day event will be followed by the seventh edition of e4m Prime Time Awards to recognise the gold standard in TV advertising

exchange4media Staff Apr 21, 2021 8:52 AM

e4m tv first?blur=25

At e4m Prime Time Awards Conclave and ‘TV First Event, Atit Mehta, Head of Marketing- Byjus and Sai Narayan, Chief Marketing Officer- Paisabazaar deliberated on how brands benefit from live sports

exchange4media Staff Feb 7, 2020 5:55 PM

TV First?blur=25

In 16 sessions that lasted over nine hours, close to 30 speakers unanimously agreed on the point -TV will continue to dominate the adex

exchange4media Staff Feb 5, 2020 1:46 PM

Navin Shenoy?blur=25

Shenoy, Head Marketing -Youth, Music and English Entertainment, Viacom18 explained why it's necessary to keep up the changing attitudes, concerns and hopes of the young

exchange4media Staff Feb 3, 2020 3:18 PM

TV First and Prime Time Awards?blur=25

Glimpses of the conference and the awards that were held on January 31st at Taj Santacruz, Mumbai

exchange4media Staff Feb 1, 2020 1:34 PM