e4m TV First 2020: Experts to discuss how ‘Television Builds Brands’

The e4m TV First Conference will be held on January 31, 2020 at Taj Santacruz, Mumbai, and will be followed by the 6th edition of the e4m Prime Time Awards later that evening

e4m by exchange4media Staff
Updated: Jan 27, 2020 9:05 AM
e4m TV First 2020

The exchange4media TV First 2020 will be held on 31st January 2020 at Taj Santacruz, Mumbai. The theme for the upcoming event is ‘Television Builds Brands’. After a groundbreaking and spectacular event last year, the e4m group is all geared up to present the second edition of the flagship event. The event will be a great platform to connect with a plethora of brand professionals and decision-makers from creative, media and digital agencies.

The day-long conference will be jam-packed with intriguing sessions by Sam Balsara, Chairman & Managing Director, Madison, Subha Sreenivasan, VP and Media Head, Godrej Consumer Products Ltd and Shashi Sinha, CEO, IPG Mediabrands to name a few. The TV First conference will be followed by the 6th edition of the e4m Prime Time Awards later that evening.

We reached out to some of the noteworthy minds in the Industry who coincidently happen to be key speakers at the event to voice out their thoughts on this year’s theme.

Talking about how TV will amplify the advertising ecosystem, Sam Balsara, Chairman & MD, Madison World remarked, “TV will continue to be a dominant force in Indian Adex, for a number of years, because it builds brands like no other medium can.”

Kartik Subramanian, Category Head, Children's Art & Craft, Pidilite, sharing his insights commented, “Television is ubiquitous. In India, TV is still seen in every household and still remains the number one medium for consumption of mass media.”

Lastly, talking about how TV has always been an asset to advertisers, Gaurav Ajmera, COO India & South Asia, OYO, concluded, “TV Advertising in India has always worked wonders. Even with the advent of digital ads, TV still remains a popular medium to connect with consumers across demographics and cultures in the country.”

One of the key speaker sessions to watch out for is by Vikram Pandey, National Creative Director, Leo Burnett on the topic: 'Think outside the (idiot) box'. This session will unravel how Television advertising has been following the same format for a long time. Pandey will share how one can curate a creative beyond a 30-second commercial and use this mediums full potential in an engaging manner.

So, don’t miss out on the opportunity to listen to engaging Keynotes, panel discussions, and interesting case studies and presentations by leading brand CMO’s of the country.

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