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Ten eyes outsourcing deal as audience shifts to digital platforms: Reports?blur=25

As per reports, Australia’s Network Ten is in talks to transfer production of its news bulletins to a rival television network

e4m Staff 7 hours ago

BCCI Opens Bidding for Title Sponsorship of Major Events?blur=25

The cricket body has said the Invitation to Tender can be purchased till August 4

e4m Desk 11 hours ago

BARC Blackout Disrupts TV Programming Decisions Ahead of Festive Season?blur=25

Industry experts say suspension of weekly television ratings disrupts commissioning, scheduling and content decisions, forcing broadcasters to depend on experience rather than data

Imran Fazal 13 hours ago

Bharat Gupta?blur=25

Bharat Gupta, Founder & Chief Architect at ToBe, shares a comprehensive note outlining the critical paradigm shift currently underway in India's digital regulatory environment

e4m Staff 1 day ago

Delhi Crime Branch cracks down on illegal IPTV network with 5,000 subscribers?blur=25

The accused streamed live television channels, movies, JioStar Originals and other copyrighted content belonging to JioStar and multiple content owners without authorization

Imran Fazal 1 day ago

Avdhesh Kumar Appointed International Content Lead at Shemaroo?blur=25

Prior to this, Avdhesh Kumar was National Sales Head - CTV and YouTube - Digital revenue monetisation

e4m Desk Jul 18, 2026 8:59 AM

Aaron Raj Promoted to Editorial Director at CRN Asia?blur=25

Aaron Raj was previously Editor of CRN Asia and has been with the network for 2 years

e4m Staff Jul 17, 2026 8:13 AM

LinkedIn Sees Over 40% of Long-Form Posts Generated by AI?blur=25

The study found that more than 40% of long-form posts on LinkedIn are entirely AI-generated

e4m Staff Jul 16, 2026 7:07 PM

Prime Video and MX Player Unite for Enhanced Advertising Solutions?blur=25

Brands can opt for shoppable formats integrated in the shows or sponsor premium content, Prime Video has said

e4m Staff Jul 16, 2026 5:49 PM

Google Faces Italian Fine Over YouTube Gambling Ads After Court Ruling?blur=25

Google has been fined approximately $854,250; the tech giant has argued that it was protected by EU regulations that exempt online platforms from liability for content uploaded by third parties

e4m Desk Jul 16, 2026 5:30 PM

Kumar Suryavanshii?blur=25

Guest Column: Kumar Suryavanshii, a Creative & Strategic Leader, explores on ageism in Indian advertising — an industry's uncomfortable truth

Kumar Suryavanshii Jul 16, 2026 8:22 AM

MIB Expands Inter-Ministerial Committee to Include Community Radio?blur=25

New order supersedes May directive; adds CRS oversight, restructures leadership with dual MIB representation, corrects policy citation error

Imran Fazal Jul 15, 2026 9:59 PM

Hiren Shah, Founder and MD, Vertoz?blur=25

The fourth patent filing reinforces Vertoz’s focus on building proprietary technology that connects intelligence, automation, media, and execution across the advertising value chain

e4m Staff Jul 15, 2026 3:31 PM

Bhupendra Soni?blur=25

On his birthday, we celebrate not only a seasoned journalist but also a creative mind who continues to push the boundaries of news, documentaries and digital content

e4m Staff Jul 15, 2026 2:30 PM

Broadcasters Support MIB's Action Against Telegram Piracy Practices?blur=25

The notice has sparked legal questions over the extent of the ministry's powers but broadcasters say the intervention addresses a longstanding regulatory gap in tackling industrial-scale online piracy

Imran Fazal Jul 15, 2026 9:03 AM

Md. Rizvi, Founder & Chairman, OneXtel Communication Media?blur=25

OneXtel Communication Media will help strengthen Times Network’s branded content and experiential platforms across key sectors

e4m Staff Jul 14, 2026 2:25 PM

Sajid Qureshi?blur=25

Qureshi’s success with Buzzzooka builds directly on his established footprint in the Indian film industry

NATIVE CONTENT Jul 13, 2026 1:27 PM

The shrinking duration of content: Is this the future of storytelling??blur=25

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores why the future of storytelling lies in audiences discovering stories across multiple formats

Ganapathy Viswanathan Jul 13, 2026 8:45 AM

Tarun Ummat, Teads India?blur=25

From early search advertising to programmatic and attention-led media, the Teads India MD has built a career across some of the industry's defining milestones

e4m Staff Jul 12, 2026 8:00 AM

Yesudas S Pillai?blur=25

Yesudas S Pillai, Advertising and Mktg Strategist, Investor & Founder at Y&A Transformation, shares observations from a chance interaction during a morning run & reflections shaped by life experiences

e4m Staff Jul 11, 2026 5:00 PM

Brands Embrace Unique Creators for Authentic Engagement?blur=25

Across categories, brands are shifting towards creators with distinctive content styles, whose audiences engage with them for a unique storytelling approach rather than follower count or mass appeal

Shalinee Mishra Jul 11, 2026 8:41 AM

Jesse Julka Takes Helm as CEO of Prakul Bakshi Events?blur=25

Julka brings more than 26 years of experience spanning entertainment, media, artist management, digital content and brand partnerships

e4m Staff Jul 11, 2026 7:52 AM

MIB Forms Committee to Review Diljit Dosanjh's Film 'Satluj'?blur=25

According to reports, the committee has been tasked with reviewing the film's content and will submit its recommendations to the Centre

e4m Staff Jul 10, 2026 9:16 AM

Micro Drama: Can OTT 2.0 become the next big entertainment ecosystem??blur=25

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, says premium micro dramas could redefine OTT, with the next five years deciding if they become a lasting entertainment category

Ganapathy Viswanathan Jul 10, 2026 8:01 AM

DoT’s TEC, BECIL partner to develop standards for D2M, IPTV and 5G Broadcast?blur=25

Beyond D2M, the two organisations will also collaborate on Digital Rights Management (DRM) technologies for IPTV and other digital content distribution platforms

e4m Staff Jul 9, 2026 9:17 AM

Brands Leverage Billboards for Social Media Engagement?blur=25

From interactive billboards to experiential activations, brands are designing campaigns that people photograph, share and turn into content, extending their reach far beyond the street

Shalinee Mishra Jul 9, 2026 9:15 AM

Manan Mehta Joins Story TV as SVP of Content and Strategy?blur=25

Mehta brings over 20 years of experience across business strategy, marketing and content thought leadership

e4m Staff Jul 8, 2026 12:23 PM

AI in Advertising: Legal Risks Loom as Agencies Invest Heavily?blur=25

Despite rapid advances in Generative AI, experts believe agencies cannot treat AI as a legal shield

Imran Fazal Jul 8, 2026 9:30 AM

Rajeev Beotra Launches Substack Series 'Chronicles from Mehra World'?blur=25

Rajeev Beotra retired from HT Media last year after stepping down as Executive Director – Revenue

e4m Staff Jul 8, 2026 8:33 AM

Shilpa Sharda Appointed Head of Music at Prime Video & MGM Studios?blur=25

Previously, Sharda served as Director - Artist Services at Believe India

e4m Staff Jul 7, 2026 4:00 PM

Brands Embrace Real-World Experiences to Enhance Consumer Engagement?blur=25

Physical experiences are turning into user-created content, influencer collabs, consumer data and social media conversations, note market players

Sunidhi Vijay Jul 7, 2026 8:46 AM

Nitika Lal Returns to Flipkart to Boost Shopsy's Brand Growth?blur=25

In this role, Nitika Lal will drive brand, customer growth and retention initiatives at Shopsy

e4m Desk Jul 6, 2026 11:06 AM

AI Suggested Title : Cable Operators Shift Focus to Platform Services for Ad Revenue Growth?blur=25

MSOs are proposing the creation of a unified Platform Services advertising network that will allow brands to execute campaigns  across multiple cable operators

Imran Fazal Jul 6, 2026 8:52 AM

MIB?blur=25

Several legal experts also questioned whether the MIB is the appropriate authority to issue such directions in the first place

Imran Fazal Jul 4, 2026 5:47 PM

Karthik Krishnan Joins Schbang as Senior Creative Director?blur=25

Karthik Krishnan previously served as Executive Creative Director at The Content Lab

e4m Staff Jul 3, 2026 12:43 PM

IPMA Extends Partnership with Rite KnowledgeLabs for Digital Campaign?blur=25

The renewal follows another year of strong digital engagement for the campaign, which has surpassed one million YouTube video views, generated over 8,200 hours of watch time

e4m Staff Jul 2, 2026 11:28 AM

Rahul Dubey Takes Charge as Chief Growth Officer at Publicis Sapient?blur=25

Dubey will be based in New York and report into Publicis Sapient CEO Nigel Vaz

e4m Desk Jul 2, 2026 8:26 AM

Gurpreet Singh Launches Good Practice Media to Transform Marketing?blur=25

Singh unveiled the new venture through his newsletter, Connectively, where he outlined his vision of creating a platform for thoughtful industry conversations

e4m Staff Jul 1, 2026 9:58 AM

Future of Marketing: Emphasizing Attentive Reach Over Simple Metrics?blur=25

Rochelle Chhaya, President, UM & Initiative, APAC, spoke to e4m on taking over the leadership, growth in India, the focus on AI and more

Simran Sabherwal Jul 1, 2026 9:31 AM

Cannes Lions 2026: India's Content Trap and the Quest for Impact?blur=25

As Cannes Lions 2026 closes with India's tally at a modest five Lions, the industry is asking a harder question: Has the race for constant content quietly replaced the pursuit of the big idea?

Aryendra Khan Jul 1, 2026 8:57 AM

Shantomoy Ray?blur=25

Guest Column: Shantomoy Ray, Founder & Director of K Factor Communications, explores whether AI content is fueling creativity or overcrowding the digital landscape

Shantomoy Ray Jul 1, 2026 8:17 AM

Edwin Charles Albert Departs Airtel Digital After 6.5 Years?blur=25

Edwin Charles Albert served as Head of Content - Product, Marketing and Partnerships at Airtel Digital

e4m Staff Jun 30, 2026 7:49 PM

Premjeet Sodhi?blur=25

Premjeet Sodhi, Global Analytics Lead at WPP Media, writes attention measurement, as it currently exists, has brought new knowledge but is only a promising first draft

Premjeet Sodhi Jun 30, 2026 12:17 PM

Shresht Kapur Joins NDTV as Regional Head for Brand Studio North?blur=25

Shresht Kapur joins NDTV from TV9 Network, where he served as Territory Head – North, Content Revenue

e4m Staff Jun 30, 2026 10:32 AM