t20
Amid demand for a ban on adult ads during cricket, e4m analyses the debate over legality, suitability and ad placement during family-viewing events
e4m Staff Jul 9, 2026 11:36 AM
After industry concerns that a September-October IPL could collide with India’s festive advertising season, BCCI is now considering an earlier window to avoid extreme heat and pre-monsoon
Kanchan Srivastava Jun 19, 2026 5:21 PM
Connected TV emerged as the fastest-growing consumption platform with a 22% Y-o-Y growth
e4m Staff Jun 16, 2026 7:47 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes how the conversation around Women’s T20 World Cup is shifting towards audience delivery, engagement & commercial returns
Ganapathy Viswanathan Jun 15, 2026 4:44 PM
Services emerged as the largest advertising sector on both Linear TV and CTV during IPL 2026
e4m Staff Jun 12, 2026 4:50 PM
Brands may have to make sharper choices on media allocation, campaign timing and budget phasing if India’s biggest sporting property collides with its biggest consumption season
Kanchan Srivastava Jun 1, 2026 9:12 AM
Higher CTV viewership, fewer brands on TV and rising digital traction signal a shift in how India’s biggest media property is being bought and consumed, early data trends suggest
Kanchan Srivastava Apr 29, 2026 8:09 AM
Industry executives estimate influencer-led activations linked to IPL could touch Rs 700 crore in 2026, accounting for 16-18% of digital advertising spends around the tournament
Imran Fazal Apr 28, 2026 7:54 AM
Data shared by platforms with e4m indicates that IPL match hours are increasingly emerging as high-intent shopping windows
Pooja Yadav Apr 7, 2026 9:29 AM
CTV reach grew by 30% and concurrency went up by 61%, the network stated
As sponsorship stacks grow, industry players say franchises and brands alike are shifting focus from scale to effectiveness
Sunidhi Vijay Apr 1, 2026 9:19 AM
Industry experts indicate that IPL commands a meaningful share of annual marketing budgets, with brands allocating roughly 5% to 15%
Sunidhi Vijay Mar 30, 2026 8:50 AM
The association leverages the scale of cricket to bring the brand closer to millions of fans nationwide
e4m Staff Mar 27, 2026 12:13 PM
With cricket delivering unmatched scale, marketers shift from reach to real effectiveness, exposing gaps in visibility, formats and measurement
Anuja Jain Mar 27, 2026 9:48 AM
Several brands tapped into the tournament’s cultural momentum through influencer collaborations and fan-led storytelling, with names such as BookMyShow, Swiggy, Blinkit, Asian Paints among others
Shalinee Mishra Mar 13, 2026 8:45 AM
The 2026 ICC Men’s T20 World Cup produced a tournament packed with explosive batting, disciplined bowling and several standout individual performances, says an analysis by Rediffusion and ICYMI
e4m Staff Mar 11, 2026 10:29 AM
While television spot rates during the tournament hovered around Rs 15–16 lakh for a 10-second slot, rates for the semifinal and final surged nearly 25%, media buyers told e4m
Kanchan Srivastava Mar 11, 2026 8:58 AM
According to data released by Qoruz, nearly 120,000 creators posted about the tournament, sharing match reactions, analysis and fan moments across platforms
e4m Staff Mar 10, 2026 1:20 PM
Through a series of playful reels filmed on the field, Arshdeep Singh offered fans a rare glimpse into Team India’s post-match celebrations after the T20 World Cup triumph
Vaishnavi Deshpande Mar 10, 2026 10:33 AM
Guest Column: Advertising veteran Yesudas S Pillai on how major sporting events today are as much about attention economics as they are about sport
Yesudas S Pillai Mar 10, 2026 9:17 AM
The playful thread among three police departments gave India’s T20 win an unexpected viral highlight
Vaishnavi Deshpande Mar 9, 2026 5:55 PM
The closing ceremony of the ICC Men’s T20 World Cup 2026, highlighted how T20 cricket has evolved into a stage for global music and pop culture
Vaishnavi Deshpande Mar 9, 2026 4:06 PM
After India defeated New Zealand to lift the T20 World Cup, brands and prominent personalities celebrated the historic win on social media
Vaishnavi Deshpande Mar 9, 2026 2:31 PM
The viewership stood at 74.5 crore when the final catch sealed India’s win by 96 runs
As per the Rediffusion icymi report, the decisive moment came in the 19th over when India scored 20 runs while England managed just nine
As India secured a place in the T20 World Cup final after a high-scoring clash with England, brands responded with social media posts and playful visuals
Vaishnavi Deshpande Mar 6, 2026 2:55 PM
With the IPL just a few weeks away, India reaching the final could turn out to be the perfect build-up for the league
Ganapathy Viswanathan Mar 6, 2026 12:10 PM
Apart from an endorsement roster that includes Gillette, BharatPe, Dream11, Puma, SG and Haeal, Sanju Samson is Kerala Blasters FC’s ambassador too
In a post on X, ICC Chairman Shah said the concurrent viewers hit a peak of 60.5 million
Prior to this elevation, Pallavi served as Assistant General Manager - Marketing and earlier as Senior Manager - Marketing at Euler Motors
e4m Staff Feb 24, 2026 12:37 PM
The platform has partnered with Aakash Chopra, Ravichandran Ashwin, S. Badrinath, and senior cricket journalist Samip Rajguru for expert-driven, multi-format cricket programming
e4m Staff Feb 18, 2026 12:43 PM
Ad spends jumped nearly 25% ahead of the match, with 10-second television slots priced between ₹30–40 lakh, up from the ₹20–25 lakh during other World Cup matches
e4m Staff Feb 16, 2026 9:27 AM
Guest Column: Krishna Prasad, Co-founder and Chief Product Officer at nhance, shares his views on the evolution of Indian broadcast sponsors during the T20 World Cup and more
Krishna Prasad Feb 12, 2026 10:39 AM
TVR for India’s opening fixture against the USA goes up by 41%, digital reach up by 98% compared to the first match against Ireland in the 2024 edition
e4m Staff Feb 11, 2026 6:49 PM
Hyundai lights up Mumbai's iconic Worli Sea Link ahead of ICC Men’s T20 World Cup 2026 with #DeewaneIndiaKaDeewanaHumsafar
NATIVE CONTENT Feb 6, 2026 6:53 PM
Google Gemini is the Official AI Fan Companion and Google Pixel the Official Smartphone
The event will be held today, February 5 at the India Today Auditorium, Noida
e4m Staff Feb 5, 2026 11:51 AM
According to industry sources, India games, including the one against Pakistan, command ad rates of Rs 15-18 lakhs per 10 second spot
Aditi Gupta Feb 4, 2026 9:34 AM
As Title Sponsor, Nothing Smartphones will feature as the primary brand across RCB’s match jerseys, digital platforms, stadium presence, and fan experiences throughout the season
The automotive giant has rolled out a 360-degree campaign featuring Shah Rukh Khan, pioneering AI-powered advertising as a premier partner of cricket’s biggest tournament
The association builds on Hyundai Motor Company’s global partnership with the International Cricket Council
BharatPe’s latest brand film captures India’s emotional bond with cricket while highlighting UPI’s role in everyday transactions
e4m Staff Feb 1, 2026 11:00 AM
The court recognised that JioStar is the exclusive rights holder for the ICC Under-19 Men’s Cricket World Cup 2026 and the ICC Men’s T20 Cricket World Cup 2026
e4m Staff Jan 30, 2026 1:45 PM
Budweiser 0.0 brought the ICC Men’s T20 World Cup Trophy to Lollapalooza India, creating a fan-first cultural moment
e4m Staff Jan 27, 2026 11:44 AM
Conceptualised by JioStar’s creative team, the campaign celebrates the sustained dominance of India’s men’s team in the shortest format
e4m Staff Jan 22, 2026 4:50 PM
The league is co-founded by Abhishek Bachchan, Saurav Banerjee, Priyanka Kaul and Dhiraj Malhotra
e4m Staff Jan 21, 2026 12:16 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, shares that brands keeping messaging simple, refreshing often, and staying relevant are more likely to be noticed
Ganapathy Viswanathan Jan 19, 2026 9:21 AM
GREW Solar’s partnership with the RCB Women’s team will feature the company’s branding on RCB players’ jersey and across broadcast, digital, and on-ground platforms throughout the tournament
e4m Staff Jan 12, 2026 12:29 PM