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With the BCCL deal pegged at around $5 million a year and the Indian Express Group at about $3 million, several Indian publishers are exploring similar arrangements with Sam Altman’s firm
Kanchan Srivastava 25 minutes ago
As Abhinav Iyer, Chief General Manager – Marketing & Strategy at The Muthoot Group, turns a year older today, we look at his journey of connecting marketing closely with business objectives
Mehta, Founder of The Artistes Studio, speaks about moving between creative mediums, the economics of theatre, and the threat artificial intelligence poses to voice artists
Media veteran Joy Chakraborthy writes on the journey that life takes post retirement
Joy Chakraborthy 39 minutes ago
As festive ad spends climb 10-15%, nearly half of high-value campaigns are going multi-platform, forcing broadcasters to bundle airtime with digital, creators and activations to stay in the game
IBDF also disclosed that certain employees had received summons to appear before the DG of CCI
From CRED's un-ad legacy to AI-sharpened workflows: agencies are working out whether stripped-down creative is craft, or a costume for compromise
Following a competitive multi-agency pitch, WPP will build an AI-powered content engine producing over 35,000 assets annually for Nestlé’s brands
At the fourth edition of the summit, industry leaders are set to unpack the sector’s biggest shifts and explore the forces reshaping it
As AI content floods the open web, there is worry about a growing disparity between production and audience attention, and whether anyone is willing to consume?
For Tata Play and Sun Direct, a CTV proposition could integrate linear TV, OTT and other internet-based entertainment into a more unified viewing experience
He brings over 18 years of experience across investment, scale-up and transformation
As India’s creator pool crosses 4 million, agencies are exploring exclusive rosters, long-term contracts, creator-agnostic models and technology-led marketplaces to secure talent
Dr. Annurag Batra writes about the value of introductions, arguing that genuine networking and connecting people can build long-term goodwill and “introduction capital”
The lineup includes names across Hindi and South movies—including Raja Shivaji, Chand Mera Dil, Welcome To The Jungle, Dhurandhar
Prior to joining EssilorLuxottica, Ashwin was Global Chief Marketing Officer at RMZ
Misra was earlier the Head of Engineering & Accountable Manager with SriLankan Airlines
Prior to this, Eva Chan-Scheurich was with WPP Media as Executive Director, Growth
The panellists will share key insights on the topic ‘Who Owns Customer Attention in BFSI? The New Rules of Engagement’
In a post, he called for greater focus on preparing the next generation of advertisers to think beyond what constitutes effective advertising and consider what constitutes responsible advertising
In her new role, she will focus on building the Sarvam’s brand and communications strategy
The panellists will share latest trends and insights on the topic ‘Who Does India Trust With Their Money? The New Brand-Consumer Relationship’
The Bombay High Court has directed the matter to be heard on October 12, with Meta agreeing to preserve the agency's data until the next hearing
ICC Chairman Jay Shah's legacy stands tall: from pay parity to the WPL, a look at the policies redefining the game
The dispute over N. Chandrasekaran’s reappointment has exposed a governance problem hidden within Tata Sons’ Articles: when there are only two Trust nominees, a majority effectively means unanimity
Prabhakar Mundkur 20 hours ago
Akashdeep has worked with media organisations like CNBC-TV18, Reuters, Times Now and Business Today
The panellists will share key insights on the topic ‘AI, Trust & Transparency: What Every BFSI Brand Leader Needs to Know’
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how radio can reinvent its proposition and create its next phase of advertising growth
Ganapathy Viswanathan 20 hours ago
Aman Kumar, Co-founder of Whitefox, The Grub Fest and AVA Experience, discusses the festival’s revenue model, changing expectations of Indian audiences and more
According to the White House, TRUMP TV will bring together key administration videos, presidential addresses, announcements and footage
Shiv Shivakumar celebrates his birthday today, the occasion offers an opportunity to look back at a career that has influenced some of India’s most recognisable companies
As Chef Sunil Chauhan celebrates his birthday, his professional journey reflects a compelling blend of culinary craftsmanship, entrepreneurship and food innovation
Shveta Singh, founder of Iridescent Lens and an independent marketing consultant, explores how the pursuit of “more” shapes business growth, and asks whether it is time to redefine success
Explore how astrology influences consumer behavior in India, creating a unique 'Muhurat Tax' that shapes buying decisions across various sectors.
Brand experts say AI brings the advantage of combining production capacity with audience intelligence and the differentiation now depends on strategy, original ideas, and human judgement
The measurement crisis will affect production houses, writers, directors, technicians, studios and other professionals working across television
