t
loiwal?blur=25

The promotion comes over a year after she joined the network as Senior Editor & Anchor

e4m Staff Jul 12, 2026 12:43 PM

Tarun Ummat, Teads India?blur=25

From early search advertising to programmatic and attention-led media, the Teads India MD has built a career across some of the industry's defining milestones

e4m Staff Jul 12, 2026 8:00 AM

thumpN?blur=25

thumpN plans to use the fresh capital to expand its AI-powered platform

e4m Staff Jul 11, 2026 5:18 PM

Yesudas S Pillai?blur=25

Yesudas S Pillai, Advertising and Mktg Strategist, Investor & Founder at Y&A Transformation, shares observations from a chance interaction during a morning run & reflections shaped by life experiences

e4m Staff Jul 11, 2026 5:00 PM

Elon Musk Acknowledges Anthropic as AI Industry Leader?blur=25

The admission came during an exchange on X, where users were discussing Anthropic's utilisation of computing infrastructure provided by Musk’s own venture, SpaceXAI

e4m Staff Jul 11, 2026 3:44 PM

Deepak Jacob Exits Dream Sports?blur=25

At Dream Sports, Deepak Jacob served as President and Group General Counsel

e4m Staff Jul 11, 2026 11:18 AM

Do Consumers Recognise Brands Without Logos??blur=25

Brands are increasingly hiding or removing their logos to spark curiosity, conversation and recall, showing that modern marketing is as much about building memory as boosting visibility

Shalinee Mishra Jul 11, 2026 9:20 AM

FIFA World Cup 2026: Brands Transform Packaging Into Marketing Power?blur=25

From Heinz's Penalty Packets to Coca-Cola's collectible cans, brands are using packaging to win fans' attention

Aryendra Khan Jul 11, 2026 9:06 AM

Meta’s next identity play?blur=25

Meta’s push to replace phone numbers with usernames for its Indian user base has run into a wall in Delhi. But the real story is what one identity, shared across 3 apps, does for a single advertiser

Anuja Jain Jul 11, 2026 8:55 AM

Brands Embrace Unique Creators for Authentic Engagement?blur=25

Across categories, brands are shifting towards creators with distinctive content styles, whose audiences engage with them for a unique storytelling approach rather than follower count or mass appeal

Shalinee Mishra Jul 11, 2026 8:41 AM

Haresh Nayak, CEO, Connect Network Inc?blur=25

Guest Column: Haresh Nayak, CEO of Connect Network Inc., on why the next decade of marketing belongs to organisations that plan with intelligence, not assumptions

Haresh Nayak Jul 11, 2026 8:30 AM

Week in Ads?blur=25

From disappearing faces to a boardroom run by pink wigs, this week's ads bet big on the absurd

Aryendra Khan Jul 11, 2026 8:06 AM

Jesse Julka?blur=25

Julka brings more than 26 years of experience spanning entertainment, media, artist management, digital content and brand partnerships

e4m Staff Jul 11, 2026 7:52 AM

Deepshikha Agarwal?blur=25

Prior to this, Deepshikha Agarwal was with Nykaa as Deputy General Manager

e4m Desk Jul 10, 2026 6:50 PM

Pallavi A. Singh Joins Genpact as VP of AI & Data Advisory?blur=25

Singh was previously associated with Providence India as Executive Director - AI & Data, Enterprise Transformation

e4m Staff Jul 10, 2026 4:48 PM

google?blur=25

With the new Platform Properties feature, creators and brands can view key performance metrics such as clicks, impressions and search queries that drive traffic to their social content

e4m Staff Jul 10, 2026 2:53 PM

India Today Group?blur=25

The special issue examines how Indian women understand, negotiate and experience consent across homes, relationships, workplaces, public spaces and digital life

e4m Staff Jul 10, 2026 2:27 PM

Naveen Kundu Takes Majority Stake in VOYAGE 1 to Transform Travel?blur=25

Naveen Kundu will lead the integrated business as Board Chairman & CEO

e4m Staff Jul 10, 2026 2:26 PM

Sparsh Ganguli Appointed Head of Trading at Havas Media Network India?blur=25

Sparsh Ganguli will report to Mohit Joshi, CEO, Havas Media Network India

e4m Staff Jul 10, 2026 1:46 PM

Sidharth Shakdher Resigns as CMO of Paytm?blur=25

Shakdher joined Paytm in October 2024 after his exit from Ola where he was Chief Business Officer

e4m Staff Jul 10, 2026 1:27 PM

WhatsApp Username Feature?blur=25

Messaging platform submits its reply to the Centre's notice, while officials assess whether the proposed feature adequately addresses concerns over online fraud, impersonation and cybercrime

e4m Staff Jul 10, 2026 1:23 PM

Marico Limited?blur=25

As per the company’s FY26 annual report, higher marketing investments were supported by cost efficiencies despite inflationary pressures

e4m Staff Jul 10, 2026 1:13 PM

Sudhir Sitapati Joins Asian Paints Board as Independent Director?blur=25

Milind Sarwate has been reappointed as an Independent Director for a second five-year term

e4m Staff Jul 10, 2026 12:25 PM

court?blur=25

A significant part of Gamban's legal challenge focuses not on the government's power to block digital platforms but on how those powers were exercised.

Imran Fazal Jul 10, 2026 11:46 AM

Bhupendra Chaubey: A Journalist Celebrating Depth and Credibility?blur=25

As Bhupendra Chaubey celebrates his birthday today, it is an occasion to recognise not merely a distinguished career but a journalist who has evolved without losing sight of the fundamentals

e4m Staff Jul 10, 2026 11:14 AM

Vishal N. Sharma Joins J Brrothers as India Operations Head?blur=25

Following a seven-year term at JioStar as marketing director, Vishal N Sharma joins US-based J Brrothers LLC as Head of India Operations

e4m Staff Jul 10, 2026 9:53 AM

zee?blur=25

The proposal will be placed before shareholders at an Extraordinary General Meeting on July 31

e4m Staff Jul 10, 2026 9:30 AM

Barc?blur=25

Multiple news broadcasters are also expected to seek adjustments to their BARC subscription invoices once ratings resume, according to industry executives familiar with the matter

Imran Fazal Jul 10, 2026 9:20 AM

MIB Forms Committee to Review Diljit Dosanjh's Film 'Satluj'?blur=25

According to reports, the committee has been tasked with reviewing the film's content and will submit its recommendations to the Centre

e4m Staff Jul 10, 2026 9:16 AM

OpenAI?blur=25

The publishers accused OpenAI of deleting or rendering billions of ChatGPT conversation logs unsearchable

e4m Staff Jul 10, 2026 9:10 AM

Brands Shift to Consent-Driven Marketing for Lasting Relationships?blur=25

As third-party cookies crumble and privacy law tightens its grip, marketers are discovering that the most valuable currency in advertising today is not attention, but trust

Anuja Jain Jul 10, 2026 9:03 AM

auto marketing?blur=25

The shift to E20 is pushing automakers beyond product marketing towards education-led communication, as consumer trust becomes as critical as vehicle compliance

Kanchan Srivastava Jul 10, 2026 8:37 AM

Prasar Bharati to hold 100th e-auction for DD Free Dish slots on July 16?blur=25

Participation fee pegged at Rs 1.5 crore; reserve prices range from Rs 4.87 crore to Rs 11.22 crore across five channel categories

e4m Staff Jul 10, 2026 8:12 AM

FIFA World Cup 2026 Sees 95% Ad Inventory Filled Ahead of Knockouts?blur=25

According to the network, 10-second advertising rates have reached ₹20-25 lakh during the knockout stage; over 22 brands have partnered across television and digital platforms

e4m Staff Jul 10, 2026 8:03 AM

Micro Drama: Can OTT 2.0 become the next big entertainment ecosystem??blur=25

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, says premium micro dramas could redefine OTT, with the next five years deciding if they become a lasting entertainment category

Ganapathy Viswanathan Jul 10, 2026 8:01 AM

The Impact of BARC Blackout on Creativity in Advertising?blur=25

With weekly TV ratings on pause, the industry is forced to confront a bigger question: Has advertising become too dependent on measurement to trust creativity?

Aryendra Khan Jul 9, 2026 7:32 PM

Peter Barrie Appointed Global Head of Growth at Channel Factory?blur=25

Prior to this, Peter Barrie was the Global President at Strike Social

e4m Desk Jul 9, 2026 7:12 PM

Kyle Harman-Turner named Chief Creative Officer at Dentsu Creative UK?blur=25

Prior to this, Kyle Harman-Turner was with AMV BBDO as Executive Creative Director

e4m Desk Jul 9, 2026 7:01 PM

Google Challenges Delhi HC Ruling in Hindware Trademark Dispute?blur=25

The tech giant has said that the ruling departs from established legal precedent in India as it challenges the Delhi High Court verdict on trademark keyword bidding

e4m Staff Jul 9, 2026 6:21 PM

Key CEOs Transforming India's Television News Landscape?blur=25

In the first part of this series, we celebrate 6 business leaders who built institutions that allowed journalism to scale

Ruhail Amin Jul 9, 2026 6:19 PM

William Hart joins The Estée Lauder Companies as SVP – Global Growth Marketing & Media?blur=25

William Hart has joined Estée Lauder as SVP – Global Growth Marketing & Media, aiming to enhance the company's marketing strategy and drive growth across its beauty brands

e4m Desk Jul 9, 2026 5:54 PM

Max Toulliou Takes Charge as SVP of InfoSum for EMEA Region?blur=25

In this role, Max Toulliou will lead WPP’s InfoSum commercial organization across the EMEA region

e4m Desk Jul 9, 2026 5:48 PM