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Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how every major tyre brand has developed its own strategy and chosen its own route into cricket
Ganapathy Viswanathan Aug 20, 2026 7:35 AM
Guest Column: Brij Kothari, Adjunct Professor, IIT-Delhi, School of Public Policy, writes key aspect of films born accessible is that the features are inalienable elements of Digital Content Package
Brij Kothari Aug 19, 2026 12:21 PM
Stuti Ramachandra currently serves as Director, Head of Production & Post- International Originals, India
The ministry first issued the Accessibility Standards for Persons with Disabilities in Television Programmes on September 11, 2019
Imran Fazal Aug 13, 2026 8:59 AM
As AI changes how consumers discover brands, marketers are balancing traditional search, conversational queries, unified visibility, content credibility and conversion
e4m Staff Aug 11, 2026 5:50 PM
As part of the mandate, McCann India will support integrated communications across mainline, social media, e-commerce, influencers and activations
e4m Staff Aug 11, 2026 1:12 PM
The agency will handle media relations and thought leadership for the Pune-based Salesforce partner
e4m Staff Aug 11, 2026 12:23 PM
For OTT companies, a common set of definitions, testing standards and reporting requirements could be as important as the accessibility features themselves
Imran Fazal Aug 11, 2026 8:53 AM
Catch Salt & Spices' 3-season partnership with India's #1 non-fiction show shows how contextual brand integrations can translate into stronger recall, deeper engagement & measurable business outcomes
NATIVE CONTENT Aug 10, 2026 3:31 PM
For India's OTT industry, accessibility is increasingly becoming a competitive advantage rather than simply a regulatory obligation
Imran Fazal Aug 10, 2026 9:11 AM
While the MIB relies on a three-tier self-regulatory grievance mechanism, the DEPwD proposes a statutory, penalty-backed enforcement framework
Imran Fazal Aug 6, 2026 8:54 AM
The mandate also includes PR for its leading brands Mansion House and Imperial Blue
e4m Staff Aug 5, 2026 11:20 AM
Shinde has built television channels, launched entertainment formats and created industry institutions that continue to shape Punjabi media
PR Professionals will lead the company's corp comm strategy, strengthening its corporate brand, enhancing leadership visibility, and amplifying its vision of redefining hospitality
e4m Staff Jul 30, 2026 11:58 AM
Ganapathy Viswanathan, Communication Consultant & Author, writes that Infosys' CEO succession offers a masterclass in leadership planning and board responsibility
Ganapathy Viswanathan Jul 29, 2026 9:15 AM
For creators, political expression is no longer just a matter of personal belief, it is increasingly becoming a business decision with financial consequences
Shalinee Mishra Jul 29, 2026 9:00 AM
The report says that 61% of non-paying respondents said they would consider paying if free alternatives were unavailable and subscription prices were reasonable
e4m Staff Jul 27, 2026 11:08 AM
Prior to this, Ghate was Senior Field Marketing Manager at Datamatics
e4m Desk Jul 25, 2026 11:23 AM
Fay Denis du Peage, Senior Vice President, Media APAC at Monks, says retail media and LLMs represent the next major opportunities, with Monks focused on helping brands operate in real time
Simran Sabherwal Jul 17, 2026 1:24 PM
Google has been fined approximately $854,250; the tech giant has argued that it was protected by EU regulations that exempt online platforms from liability for content uploaded by third parties
Jeff will continue to lead PR and comms for LEGO House while serving as the central communications lead for the wider LEGO Location-Based Experiences portfolio
e4m Staff Jul 15, 2026 11:27 AM
The directive has been issued to all major online movie ticketing platforms and ticket aggregators
e4m Staff Jul 15, 2026 8:17 AM
This partnership marks a continuation of Confiance's growing focus on building category-defining narratives for India's emerging consumer brands
e4m Staff Jul 6, 2026 11:57 AM
According to industry forecasts, India's intelligence advertising revenue, the category built around AI-powered search and discovery, is forecast to cross 2.5 billion dollars in 2026, growing 9%
Anuja Jain Jul 6, 2026 9:09 AM
Before joining IFFCO-TOKIO, Singh held several senior leadership positions at Bajaj General Insurance
Guest Column: Arpit Srivastava, Associate Director, Xiaomi India, decodes how awareness leads to consideration, consideration led to a click, and so on
Arpit Srivastava Jul 2, 2026 3:27 PM
The mandate aims to strengthen Riceberg Ventures’ visibility across the startup, investor, and innovation ecosystem while amplifying its vision of backing breakthrough deeptech companies globally
e4m Staff Jul 2, 2026 11:33 AM
The appointment includes media planning and buying responsibilities across the Americas, EMEA, Japan and APAC regions
e4m Staff Jun 30, 2026 11:32 AM
The move reflects an increasingly common collaboration model in India's advertising ecosystem, where lead agencies partner with specialist media networks to deliver large, integrated mandates
Imran Fazal Jun 26, 2026 1:46 PM
Guest Column: There is growing judicial discomfort with intermediaries profiting from engagement while disclaiming responsibility for its consequences, writes M. Gautham Machaiah
M. Gautham Machaiah Jun 24, 2026 12:44 PM
As AI reshapes brand discovery, Red Surtida explores why GEO is now a reputation discipline and what it means for brand reputation
Ritika Upmanyu Jun 22, 2026 2:19 PM
Guest Column: Dr. Sandeep Goyal decodes the Japanese philosophy of ‘Osoji’ and the cultural pillars it is built on
Sandeep Goyal Jun 22, 2026 8:26 AM
On his birthday, Sanjiv Puri's journey serves as a reminder that enduring leadership is often defined not by dramatic moments but by the steady pursuit of excellence
e4m Staff Jun 18, 2026 9:16 AM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores why high brand awareness does not always translate into sales and what it takes to turn recognition into revenue
Shantomoy Ray Jun 17, 2026 8:10 AM
Across sectors, brands are increasingly treating CSR initiatives as long-term storytelling platforms rather than standalone corporate programmes
Sunidhi Vijay Jun 15, 2026 9:03 AM
Brands including Mahindra, Diageo, Apple, Pernod Ricard & Mondelez partner with ‘Z’ across Linear and Digital platforms
e4m Staff Jun 10, 2026 9:58 PM
For decades, advertising targeted people as decision-makers. With AI agents entering the purchase journey, marketers may now need to influence systems as much as consumers
Shantanu David Jun 10, 2026 9:10 AM
The move comes as Rajiv Bajaj takes on greater responsibilities at Bajaj Auto following recent business developments, including the acquisition of KTM
e4m Staff Jun 10, 2026 8:14 AM
A category-first move that humanises complex technology, strengthens the brand’s “navigate your next” promise, and brings a distinct personality to enterprise AI
NATIVE CONTENT Jun 9, 2026 11:09 AM
Pernod Ricard India’s creative responsibilities are currently shared between Ogilvy and FCB India (now part of Omnicom Advertising India)
Imran Fazal Jun 9, 2026 9:10 AM
Guest Column: Communication Consultant Ganapathy Viswanathan writes how the Air India building at Mumbai’s Nariman Point has been for generations a reference point in everyday conversations
Ganapathy Viswanathan Jun 6, 2026 11:55 AM
Srikanth Ayyappan will lead the company's global marketing efforts across key markets
Brands may have to make sharper choices on media allocation, campaign timing and budget phasing if India’s biggest sporting property collides with its biggest consumption season
Kanchan Srivastava Jun 1, 2026 9:12 AM
Erum Kidwai has been leading the company’s integrated marketing, brand, communications, and customer engagement strategies
e4m Staff May 26, 2026 2:51 PM
Industry conversations have particularly intensified around what impact the move could have on the current role and programming responsibilities of Kishore Ajwani
e4m Staff May 18, 2026 9:14 AM
Pallav Singh joins Tata Motors after a nearly 2-year stint at Porsche India
Prior to this elevation, Agrawal served as Group CFO for the last four years
Jose Kattoor has been serving as an Independent Director on the Board of South Indian Bank since 18 July 2024
e4m Staff Mar 23, 2026 2:43 PM
This recognition celebrates the Group’s sustained efforts in areas such as environmental sustainability, education, public health, and community development
e4m Staff Mar 2, 2026 11:03 AM