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This partnership marks a continuation of Confiance's growing focus on building category-defining narratives for India's emerging consumer brands
e4m Staff Jul 6, 2026 11:57 AM
According to industry forecasts, India's intelligence advertising revenue, the category built around AI-powered search and discovery, is forecast to cross 2.5 billion dollars in 2026, growing 9%
Anuja Jain Jul 6, 2026 9:09 AM
Before joining IFFCO-TOKIO, Singh held several senior leadership positions at Bajaj General Insurance
Guest Column: Arpit Srivastava, Associate Director, Xiaomi India, decodes how awareness leads to consideration, consideration led to a click, and so on
Arpit Srivastava Jul 2, 2026 3:27 PM
The mandate aims to strengthen Riceberg Ventures’ visibility across the startup, investor, and innovation ecosystem while amplifying its vision of backing breakthrough deeptech companies globally
e4m Staff Jul 2, 2026 11:33 AM
The appointment includes media planning and buying responsibilities across the Americas, EMEA, Japan and APAC regions
e4m Staff Jun 30, 2026 11:32 AM
The move reflects an increasingly common collaboration model in India's advertising ecosystem, where lead agencies partner with specialist media networks to deliver large, integrated mandates
Imran Fazal Jun 26, 2026 1:46 PM
Guest Column: There is growing judicial discomfort with intermediaries profiting from engagement while disclaiming responsibility for its consequences, writes M. Gautham Machaiah
M. Gautham Machaiah Jun 24, 2026 12:44 PM
As AI reshapes brand discovery, Red Surtida explores why GEO is now a reputation discipline and what it means for brand reputation
Ritika Upmanyu Jun 22, 2026 2:19 PM
Guest Column: Dr. Sandeep Goyal decodes the Japanese philosophy of ‘Osoji’ and the cultural pillars it is built on
Sandeep Goyal Jun 22, 2026 8:26 AM
On his birthday, Sanjiv Puri's journey serves as a reminder that enduring leadership is often defined not by dramatic moments but by the steady pursuit of excellence
e4m Staff Jun 18, 2026 9:16 AM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores why high brand awareness does not always translate into sales and what it takes to turn recognition into revenue
Shantomoy Ray Jun 17, 2026 8:10 AM
Across sectors, brands are increasingly treating CSR initiatives as long-term storytelling platforms rather than standalone corporate programmes
Sunidhi Vijay Jun 15, 2026 9:03 AM
Brands including Mahindra, Diageo, Apple, Pernod Ricard & Mondelez partner with ‘Z’ across Linear and Digital platforms
e4m Staff Jun 10, 2026 9:58 PM
For decades, advertising targeted people as decision-makers. With AI agents entering the purchase journey, marketers may now need to influence systems as much as consumers
Shantanu David Jun 10, 2026 9:10 AM
The move comes as Rajiv Bajaj takes on greater responsibilities at Bajaj Auto following recent business developments, including the acquisition of KTM
e4m Staff Jun 10, 2026 8:14 AM
A category-first move that humanises complex technology, strengthens the brand’s “navigate your next” promise, and brings a distinct personality to enterprise AI
NATIVE CONTENT Jun 9, 2026 11:09 AM
Pernod Ricard India’s creative responsibilities are currently shared between Ogilvy and FCB India (now part of Omnicom Advertising India)
Imran Fazal Jun 9, 2026 9:10 AM
Guest Column: Communication Consultant Ganapathy Viswanathan writes how the Air India building at Mumbai’s Nariman Point has been for generations a reference point in everyday conversations
Ganapathy Viswanathan Jun 6, 2026 11:55 AM
Srikanth Ayyappan will lead the company's global marketing efforts across key markets
Brands may have to make sharper choices on media allocation, campaign timing and budget phasing if India’s biggest sporting property collides with its biggest consumption season
Kanchan Srivastava Jun 1, 2026 9:12 AM
Erum Kidwai has been leading the company’s integrated marketing, brand, communications, and customer engagement strategies
e4m Staff May 26, 2026 2:51 PM
Industry conversations have particularly intensified around what impact the move could have on the current role and programming responsibilities of Kishore Ajwani
e4m Staff May 18, 2026 9:14 AM
Pallav Singh joins Tata Motors after a nearly 2-year stint at Porsche India
Prior to this elevation, Agrawal served as Group CFO for the last four years
Jose Kattoor has been serving as an Independent Director on the Board of South Indian Bank since 18 July 2024
e4m Staff Mar 23, 2026 2:43 PM
This recognition celebrates the Group’s sustained efforts in areas such as environmental sustainability, education, public health, and community development
e4m Staff Mar 2, 2026 11:03 AM
As AI citations surge and YouTube takes the lead, brands confront a new marketing race to shape what machines say first
Anuja Jain Feb 26, 2026 9:25 AM
Through this campaign, the brand is entering the beauty and grooming category
e4m Staff Feb 13, 2026 4:45 PM
As per industry estimates, search & performance marketing costs for BFSI advertisers are up 20–30% YoY, with overall digital customer acquisition costs rising 25–40%
Sunidhi Vijay Feb 4, 2026 8:44 AM
Irina Ghose most recently served as Managing Director, Microsoft India
e4m Staff Jan 16, 2026 11:38 AM
Mike, who is currently Interim COO of the Swiss Private Bank, will start in the role in April this year
AI now places challengers alongside incumbents in real time, reshaping customer acquisition, loyalty, and growth
Anuja Jain Dec 15, 2025 9:22 AM
Centre proposes two-phase implementation schedule for accessible content on OTT platforms
e4m Staff Dec 12, 2025 4:46 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author of PR MASTERING THE MESSAGE, writes on cricket and brand visibility
Ganapathy Viswanathan Nov 28, 2025 11:10 AM
The industry players have submitted that the draft guidelines do not account for how digital content is produced, licensed and delivered, nor for the operational complexity
e4m Desk Nov 21, 2025 11:07 AM
In today’s feature, Roma Balwani shares the defining moments, key experiences, and learnings from her three decades of journey
Ritika Upmanyu Nov 5, 2025 11:49 AM
Dr. Siba Prasad Mohanty, MD of Hindustan Urvarak & Rasayan Ltd., formerly one of the two Co-Chairmen, will now be the sole Co-Chairman of FAI
Ramakrishnan Chander assumed charge as the Chief Investment Officer at LIC in June 2025
The collection is driven by Raid 2 and Mission: Impossible – The Final Reckoning
e4m Staff Jun 17, 2025 3:03 PM
Brand experts suggest the need to move beyond SEO and optimize AI summaries; GEO has the potential to level the field but without transparency and guardrails, it risks becoming SEO 2.0
Shantanu David Jun 2, 2025 9:27 AM
Bisleri will offer limited-edition bottles spanning the water and soda category across key metros
e4m Staff May 16, 2025 1:08 PM
Sibaji Biswas has over two decades of experience in financial leadership
e4m Staff Nov 8, 2024 11:08 AM
The issue explores the concept of responsible luxury and highlights the festive season. It looks at tech impact and the surge across ecommerce, automobiles, jewellery and consumer markets
Global Alliance for Responsible Media has said it does not have the financial resources to fight the case
The index will serve as a guiding resource for marketers, allowing them to prioritize brand and consumer safety in their investment decisions across diverse media platforms
e4m Staff Oct 11, 2023 7:09 PM
Sharma, Head of Marketing and Communications, Sony SAB, SET & Sony MAX Movies Cluster, spoke to e4m about 'MainKhushTohFamilyKhush’ campaign for one of the channel's popular shows
Sonam Saini Aug 29, 2023 8:48 AM