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Guest Column: M. Gautham Machaiah writes on how the Asian Paints controversy exposes the mechanics of anonymous digital smear campaigns designed to sabotage corporate rivals
M. Gautham Machaiah May 28, 2026 12:57 PM
The CEO-Digital at JioStar will be joining OpenAI to spearhead its Asia-Pacific expansion
e4m Desk May 25, 2026 12:53 PM
She most recently served as Head Asianet News Kannada at Asianet News Network Pvt. Ltd
e4m Staff May 25, 2026 11:08 AM
Strategic merger with Nth Degree creates an unmatched Live events platform, bolstering regional wins with Castrol (Agency of Record), LinkedIn, Asian Paints, and Jio BlackRock
NATIVE CONTENT May 25, 2026 9:25 AM
Indrajeet Mookherjee, outgoing CEO, will take on the role of President – Integrated Client Management for South clients at Dentsu
e4m Staff May 22, 2026 12:24 PM
Bain Capital partners, employees, and related entities committed the balance of capital and collectively are the single largest investor in the fund
e4m Staff May 18, 2026 9:48 AM
Roy has nearly a decade of experience in brand planning and strategic leadership across the Asia-Pacific region
e4m Staff May 14, 2026 9:15 AM
While many brands have started holding back budgets, others are seeking greater flexibility in media plans to retain room for recalibrating investments as market conditions evolve, say ad execs
Kanchan Srivastava May 13, 2026 8:27 AM
Winnie brings over 24 years of media and marketing leadership, with deep expertise in strategy, operations & capability development
e4m Desk May 12, 2026 11:41 AM
Industry executives say higher property prices, cautious consumers and ad inflation across digital platforms have made acquisition significantly more expensive, especially in metros
Sunidhi Vijay May 8, 2026 9:18 AM
The move signals a broader regional push as the company sharpens its growth focus across high-potential APAC markets
e4m Staff Apr 27, 2026 10:58 AM
n her new role, she will be responsible for overseeing brand reputation across all verticals
e4m Staff Apr 22, 2026 2:48 PM
The team brings together six senior leaders across creativity, innovation, strategy, intelligence, business development and marketing
e4m Staff Apr 20, 2026 12:02 PM
Prior to this, Ellie Brocklehurst was with TBWA\Asia as Chief Marketing Officer, Asia
e4m Desk Apr 20, 2026 10:57 AM
Prior to his promotion, Abhishek held the role of General Manager – Marketing
e4m Desk Apr 14, 2026 11:38 AM
Sanghyun Lee will be based in Singapore and lead public policy engagement and strategic partnerships
e4m Staff Apr 10, 2026 1:43 PM
Aparajita Puri joins Microsoft after nearly 12 years at McKinsey & Company, where she was most recently a Partner
e4m Staff Apr 1, 2026 12:49 PM
Mani will assume the role of Managing Director for Asia-Pacific in June and will be based out of Singapore
e4m Staff Mar 25, 2026 12:35 PM
In an order dated 6 March, the Ministry of Information and Broadcasting directed BARC to suspend TRP reporting for four weeks
e4m Staff Mar 24, 2026 5:14 PM
Shekhar Khanna has been named as Chief Strategy Officer at the creative agency
e4m Staff Mar 24, 2026 10:35 AM
The new mandates represent a mix of emerging consumer brands, regional powerhouses, new age B2B platforms, and established market leaders
e4m Staff Mar 23, 2026 2:03 PM
Rajyashree Birla, Chairperson, Aditya Birla Centre for Community Initiatives & Rural Development was honored with the DDSIA Social Impact Lifetime Achievement Award 2025-26
e4m Staff Mar 23, 2026 1:25 PM
Huella has set-up a new base in Singapore as it prepares to scale beyond India
e4m Staff Mar 16, 2026 11:39 AM
Kumar Awanish will now lead the group’s operational strategy, reporting to the recently appointed President & CEO, Sungkyoon Kim
e4m Staff Mar 16, 2026 10:58 AM
Rising tensions in West Asia are affecting LPG supply chains, raising concerns in India. The uncertainty has led to a surge in demand for induction cooktops and other electric cooking appliances
Shalinee Mishra Mar 16, 2026 9:30 AM
Prashant Sarwade, Director, Marketing at Cargill Food Solutions South Asia, was honoured with The CMO Growth Award at the Laqshya Pitch Best CMO Awards 2026
e4m Staff Mar 12, 2026 10:10 PM
His journey stands as a testament to sustained relevance, adaptability and quiet leadership
e4m Staff Mar 8, 2026 12:24 PM
Biswas will take over from Juby Chandy who is moving to a new role leading the Asia-Pacific finance operations for the broader GSK group
e4m Staff Mar 4, 2026 12:53 PM





















