Aadi shopping ?blur=25

The eCommerce platform has come with innovation offers for consumers for the Aadi Sale

e4m Desk Aug 22, 2023 11:46 AM


The platform will also introduce the Myntra FWD Fam, comprising 500+ creators

e4m Desk May 2, 2023 4:56 PM


The campaign comprises four-films that will be released in stages over the next three months

e4m Desk Apr 1, 2023 1:00 PM


The 3-second spot 'All in the Phone' has been produced by McGarrah Jessee

e4m Desk Jan 1, 2023 6:00 PM

amazon ads?blur=25

The study states that more than 3 out of every 5 users visit Amazon for browsing/window shopping of products while 1 in every 3 users start their product research journey on Amazon

e4m Desk Dec 19, 2022 9:37 AM

online review?blur=25

While the launch of the framework is a welcome baby-step, implementing this is far more complicated than what’s outlined, say experts

Kanchan Srivastava Nov 29, 2022 8:47 AM


The campaign asks consumers to break the monotony of staying indoors and to go out shopping

e4m Desk Oct 22, 2022 8:36 AM


The Head of Marketing at Pepperfry shares insights on the new festive campaign, strengthening the brand’s positioning, marketing strategies, online vs offline sales and more

Ritika Raj Oct 19, 2022 8:54 AM


A report by InMobi and Branch has been released as a marketers’ guide for this festive season

e4m Desk Oct 17, 2022 12:49 PM


Marketers can leverage the festive spirit of the Indian consumer by utilising HT Media’s reach of 240 million across Print, Digital & Radio

e4m Desk Sep 23, 2022 4:14 PM

Disney+ Hotstar?blur=25

Disney+ Hotstar’s Festive Shopping Sentiment survey reveals online advertisements will be the preferred mode for higher engagement

e4m Desk Sep 13, 2022 1:26 PM


Customers can now browse the JioMart catalog, add products to cart and make purchases all within WhatsApp

e4m Desk Aug 29, 2022 4:23 PM


The campaign highlights why the south Indian festival is all set to be one of the biggest shopping seasons in the country as well

e4m Desk Aug 11, 2022 6:53 PM


Roposo VP Abhinav Jain tells e4m that based on global trends live commerce is expected to make up 10-15% of the country’s e-commerce GMV in 2 years

Javed Farooqui Jul 28, 2022 8:38 AM Campaign?blur=25

Created by Leo Burnett India, the campaign showcases the ease of shopping with Amazon India

e4m Desk May 16, 2022 2:57 PM


CCPA had passed two orders against Sensodyne and Naaptol Online Shopping advertisements

e4m Desk Apr 12, 2022 4:28 PM


Voice shopping has emerged as a key channel for consumer purchases & the trend is expected to pick up as 90% of the internet users in India are online on their mobiles, say experts  

Kanchan Srivastava Feb 8, 2022 8:39 AM


The two e-commerce giants are expected to reap rich dividends due to an increasing number of brands and categories taking to advertising in this space and the huge consumer base of these platforms

Javed Farooqui Jan 20, 2022 8:15 AM


Four times faster growth of digital channels than offline channels, Blue toppled Black smartphone colour, and 55” inch TV were observed as some of the key trends

e4m Desk Dec 28, 2021 5:08 PM