shopping
The eCommerce platform has come with innovation offers for consumers for the Aadi Sale
e4m Desk Aug 22, 2023 11:46 AM
The platform will also introduce the Myntra FWD Fam, comprising 500+ creators
The campaign comprises four-films that will be released in stages over the next three months
The 3-second spot 'All in the Phone' has been produced by McGarrah Jessee
The study states that more than 3 out of every 5 users visit Amazon for browsing/window shopping of products while 1 in every 3 users start their product research journey on Amazon
While the launch of the framework is a welcome baby-step, implementing this is far more complicated than what’s outlined, say experts
Kanchan Srivastava Nov 29, 2022 8:47 AM
The campaign asks consumers to break the monotony of staying indoors and to go out shopping
The Head of Marketing at Pepperfry shares insights on the new festive campaign, strengthening the brand’s positioning, marketing strategies, online vs offline sales and more
Ritika Raj Oct 19, 2022 8:54 AM
A report by InMobi and Branch has been released as a marketers’ guide for this festive season
e4m Desk Oct 17, 2022 12:49 PM
Marketers can leverage the festive spirit of the Indian consumer by utilising HT Media’s reach of 240 million across Print, Digital & Radio
Disney+ Hotstar’s Festive Shopping Sentiment survey reveals online advertisements will be the preferred mode for higher engagement
Customers can now browse the JioMart catalog, add products to cart and make purchases all within WhatsApp
The campaign highlights why the south Indian festival is all set to be one of the biggest shopping seasons in the country as well
Roposo VP Abhinav Jain tells e4m that based on global trends live commerce is expected to make up 10-15% of the country’s e-commerce GMV in 2 years
Javed Farooqui Jul 28, 2022 8:38 AM
Created by Leo Burnett India, the campaign showcases the ease of shopping with Amazon India
CCPA had passed two orders against Sensodyne and Naaptol Online Shopping advertisements
Voice shopping has emerged as a key channel for consumer purchases & the trend is expected to pick up as 90% of the internet users in India are online on their mobiles, say experts
Kanchan Srivastava Feb 8, 2022 8:39 AM
The two e-commerce giants are expected to reap rich dividends due to an increasing number of brands and categories taking to advertising in this space and the huge consumer base of these platforms
Javed Farooqui Jan 20, 2022 8:15 AM
Four times faster growth of digital channels than offline channels, Blue toppled Black smartphone colour, and 55” inch TV were observed as some of the key trends
