The campaign highlights why the south Indian festival is all set to be one of the biggest shopping seasons in the country as well

exchange4media Staff Aug 11, 2022 6:53 PM


Roposo VP Abhinav Jain tells e4m that based on global trends live commerce is expected to make up 10-15% of the country’s e-commerce GMV in 2 years

Javed Farooqui Jul 28, 2022 8:38 AM Campaign?blur=25

Created by Leo Burnett India, the campaign showcases the ease of shopping with Amazon India

exchange4media Staff May 16, 2022 2:57 PM


CCPA had passed two orders against Sensodyne and Naaptol Online Shopping advertisements

exchange4media Staff Apr 12, 2022 4:28 PM


Voice shopping has emerged as a key channel for consumer purchases & the trend is expected to pick up as 90% of the internet users in India are online on their mobiles, say experts  

Kanchan Srivastava Feb 8, 2022 8:39 AM


The two e-commerce giants are expected to reap rich dividends due to an increasing number of brands and categories taking to advertising in this space and the huge consumer base of these platforms

Javed Farooqui Jan 20, 2022 8:15 AM


Four times faster growth of digital channels than offline channels, Blue toppled Black smartphone colour, and 55” inch TV were observed as some of the key trends

exchange4media Staff Dec 28, 2021 5:08 PM

Sensor Tower?blur=25

Shopping app installs on India’s app stores reached over 80 mn in July 2021 with Meesho contributing to more than 12 million installs

exchange4media Staff Nov 8, 2021 2:34 PM


Between 01 September 2020 to 30 September 2021, there had been 13.51 million conversations around online shopping on Twitter in India, recording a 97% year-on-year growth, says Twitter

exchange4media Staff Nov 2, 2021 6:28 PM


The industry is expecting a spike in sales and several players are looking forward to touch the pre-pandemic sales numbers this festive season

Mansi Sharma & Simran Sabherwal Nov 1, 2021 8:14 AM


The industry is using digital media and the power of regional language content to spur the growth further

Simran Sabherwal & Mansi Sharma Oct 27, 2021 9:06 AM

lifestyle goods?blur=25

The category has been seeing robust consumer movement for the past few quarters because of the changing lifestyle

Simran Sabherwal & Mansi Sharma Oct 5, 2021 8:11 AM


The 360-degree marketing campaign involves Hrithik Roshan, Kiara Advani, Samantha Akkineni, Vijay Deverkonda, Dulquer Salmaan, Silambarasan, and Disha Patani

exchange4media Staff Sep 30, 2021 3:35 PM

The trade desk?blur=25

The survey outlines consumer sentiments and behaviours toward India’s festive season sales and channels that marketers can leverage upon to maximise the effectiveness of their ad campaigns

exchange4media Staff Sep 2, 2021 4:06 PM


Founder-CEO Singh also shares that the brand is about to close an integrated agency partner to support its marketing efforts

Mansi Sharma Jul 23, 2021 7:59 AM

Future Shopper Report?blur=25

According to Wunderman Thompson Commerce’s Future Shopper Report 2021, Amazon ranked highest in terms of service and experience they provide to Indian consumers

exchange4media Staff Jul 7, 2021 3:46 PM

IKEA India?blur=25

The new app will offer 7,000 sustainable home furnishing products along with product recommendations, ratings, and reviews

exchange4media Staff May 27, 2021 1:48 PM


The video and shopping platform also notes that over 70% of purchases on the Trell Shop are from Tier-II and Tier-III cities

exchange4media Staff May 25, 2021 1:50 PM