shopping

The eCommerce platform has come with innovation offers for consumers for the Aadi Sale
e4m Desk Aug 22, 2023 11:46 AM

While the launch of the framework is a welcome baby-step, implementing this is far more complicated than what’s outlined, say experts
Kanchan Srivastava Nov 29, 2022 8:47 AM

The Head of Marketing at Pepperfry shares insights on the new festive campaign, strengthening the brand’s positioning, marketing strategies, online vs offline sales and more
Ritika Raj Oct 19, 2022 8:54 AM

A report by InMobi and Branch has been released as a marketers’ guide for this festive season
e4m Desk Oct 17, 2022 12:49 PM

Roposo VP Abhinav Jain tells e4m that based on global trends live commerce is expected to make up 10-15% of the country’s e-commerce GMV in 2 years
Javed Farooqui Jul 28, 2022 8:38 AM

Voice shopping has emerged as a key channel for consumer purchases & the trend is expected to pick up as 90% of the internet users in India are online on their mobiles, say experts
Kanchan Srivastava Feb 8, 2022 8:39 AM

The two e-commerce giants are expected to reap rich dividends due to an increasing number of brands and categories taking to advertising in this space and the huge consumer base of these platforms
Javed Farooqui Jan 20, 2022 8:15 AM