shopping
Consumers are researching, comparing and making purchase decisions for categories like consumer electronics, beauty, gaming, fintech & personal care late at night, say marketers
Sunidhi Vijay Jul 9, 2026 8:42 AM
As India's First Influencer Reality Show, the property brings together some of the region's most popular digital creators, who collectively command millions of followers across platforms
At e4m Connected TV Conference 2026, the Senior VP and Business Head of Reliance Retail, made a compelling case for treating CTV not as a media novelty, but as a strategic brand-building engine
e4m Staff Jun 11, 2026 6:25 PM
For decades, advertising targeted people as decision-makers. With AI agents entering the purchase journey, marketers may now need to influence systems as much as consumers
Shantanu David Jun 10, 2026 9:10 AM
As up to 70% of product discovery shifts toward AI-led interactions, brands, platforms, marketers are being pushed to rethink visibility, attribution, control in a rapidly evolving commerce ecosystem
Anuja Jain Apr 27, 2026 8:55 AM
At the centre of this shift is the growing power of creators, not just as storytellers but also as distribution, influence and transaction channels rolled into one
Shalinee Mishra Apr 24, 2026 8:23 AM
The buyer also pointed out discrepancies in the package, alleging that the manufacturer’s seals had been cut and re-taped, and that a suspicious barcode label had been affixed to the box
Vaishnavi Deshpande Mar 24, 2026 6:50 PM
The tool is intended to support the full purchase journey, from product discovery to checkout
e4m Staff Mar 24, 2026 2:32 PM
As agentic AI compresses journeys and reshapes discovery, brands are being pushed to move beyond traffic metrics and build trust in a world where decisions are increasingly delegated to machines
Anuja Jain Mar 19, 2026 9:41 AM
Prior to his elevation, Rastogi was Director of Marketing, YouTube Asia Pacific
According to the dentsu-e4m Digital Advertising Report, FMCG’s digital allocation rose from 53% in 2024 to 64% in 2025, decisively overtaking television
Sunidhi Vijay Feb 11, 2026 8:52 AM
The platform has collaborated with NEWME for MTV Splitsvilla Season 16
e4m Staff Jan 21, 2026 3:16 PM
The new experience will first launch directly within Gemini in the U.S. and internationally thereafter
e4m Staff Jan 12, 2026 10:11 AM
Advertising is no longer a secondary monetisation layer for marketplaces. It is a core revenue engine that increasingly subsidises logistics, seller incentives and platform expansion
Shantanu David Dec 19, 2025 8:33 AM
Marketers say Black Friday is now one of the biggest H2 shopping moments for Indian consumers and there is a clear shift in customer behaviour, with shoppers showing strong interest across categories
Sunidhi Vijay Nov 28, 2025 9:16 AM
The shopping research is rolling out on mobile and web for logged-in ChatGPT users across Free, Go, Plus, and Pro plans
e4m Staff Nov 26, 2025 4:59 PM
E-commerce, India’s fastest-growing ad channel, is now driven by fulfilment speed, as the retail media ecosystem shifts from discount-driven spikes to delivery-focused outcomes
Shantanu David Nov 24, 2025 8:16 AM
Across India, e-commerce giants are investing heavily in content-driven commerce, recognising creators as powerful full-funnel growth engines
Shalinee Mishra Nov 17, 2025 9:26 AM
The study presents one of the most detailed analyses of rural consumer preferences ever conducted in India
e4m Staff Oct 14, 2025 8:55 AM
YouTube has added new merchants to support the beauty and lifestyle segment
e4m Staff Oct 10, 2025 2:13 PM
With impressions & clicks seemingly fading in relevance, AI assistants have becomes the primary commerce interface and brands who anticipate this will dominate in ways that look invisible today
Shantanu David Oct 6, 2025 8:45 AM
Record-breaking traffic, viral deals, and unexpected cancellations turned India’s biggest e-commerce festival into a mix of triumphs and frustrations for shoppers
Anuja Jain Sep 24, 2025 9:06 AM
With Dhanteras and Diwali around the corner, luxury purchases are surging—and in smaller cities, influencers now drive trust more than reviews, shaping choices from gold to gadgets
Shalinee Mishra Sep 15, 2025 9:13 AM
According to MiQ Festive Shopper Insights 2025, 43% plan high-ticket purchases and 45% open to explore new brands
Google’s shoppable ad tiles marry product discovery with performance marketing
Shantanu David Jul 25, 2025 9:08 AM
Brands are going for multilingual and hyperlocal Martech tools unifying data across apps, websites, and social media to make to make online shopping friendlier and holistic, share industry watchers
Shantanu David Jul 22, 2025 8:50 AM
According to the report by Criteo, 36% of consumers miss the ‘Unexpected Finds’ in online shopping, pointing to a lost opportunity for brands to reconnect
‘Buy now’ ads drive instant sales but may negatively impact long-term brand value. Brands must balance quick conversions and lasting growth, say industry experts
Shantanu David and Jagruti Verma Mar 28, 2025 9:07 AM
This programme empowers creators to tag products directly in their videos and earn revenue when viewers make a purchase on the retailer’s website
The 4-part digital campaign drives home essential practices for ensuring safe and secure online transactions, reinforcing Amazon’s commitment to customer protection
In the lead-up to the festivities, personal gadgets like earphones, smartwatches, and smartphones remain highly sought after, especially in East India
According to Bharat Lab Diwali Pulse Report 2024, 36.18% respondents plan to increase their festive spending compared to last year, while 35.02% will maintain their previous levels
e4m Staff Sep 30, 2024 10:26 AM
The campaign’s message unfolds through an intense, movie-style ad that portrays a family caught up in a frantic, last-minute "mission planning" for their Diwali shopping
e4m Staff Sep 24, 2024 2:43 PM
The report notes that with notifications welcomed and intrusions tolerated by customers on apps, festive season is the best time to collect first party data
Millennials are predicted to lead the charge with women shoppers increasing their budgets by 70% over the previous year
e4m Staff Aug 28, 2024 12:50 PM
Industry watchers share that despite the recent Wayanad tragedy the Kerala market is expected to show resilience, contributing to robust advertising growth across TV, print and digital platforms
Sonam Saini Aug 22, 2024 9:13 AM
The 145-second film weaves together a tapestry of stories featuring archetypes of sellers and showcasing the journey of individuals from various walks of life
e4m Staff Jan 29, 2024 11:14 AM
The tribunal has reportedly given its nod to a joint proposal by luggage manufacturer Goblin India and financial services firm Khandwala Finstock to acquire the bankrupt network
e4m Staff Nov 17, 2023 1:57 PM
As part of the report ‘The Mood of Bharat this Festive Season’, The Bharat Lab spoke to 1,027 consumers in the Hindi Heartland to identify shopping trends
e4m Staff Nov 1, 2023 10:06 AM
The eCommerce platform has come with innovation offers for consumers for the Aadi Sale
exchange4media Staff Aug 22, 2023 11:46 AM
The platform will also introduce the Myntra FWD Fam, comprising 500+ creators
exchange4media Staff May 2, 2023 4:56 PM
The campaign comprises four-films that will be released in stages over the next three months
exchange4media Staff Apr 1, 2023 1:00 PM
The 3-second spot 'All in the Phone' has been produced by McGarrah Jessee
exchange4media Staff Jan 1, 2023 6:00 PM
The study states that more than 3 out of every 5 users visit Amazon for browsing/window shopping of products while 1 in every 3 users start their product research journey on Amazon
exchange4media Staff Dec 19, 2022 9:37 AM
While the launch of the framework is a welcome baby-step, implementing this is far more complicated than what’s outlined, say experts
Kanchan Srivastava Nov 29, 2022 8:47 AM
The film is part of the brand’s #TaiyaarHokarAaiye campaign
exchange4media Staff Oct 24, 2022 8:17 AM
The campaign asks consumers to break the monotony of staying indoors and to go out shopping
exchange4media Staff Oct 22, 2022 8:36 AM