Shah joined Zupee in April 2025 after stepping down as Growth Lead at HT Media

e4m Desk Jun 23, 2026 1:44 PM

President Seok Woo Yong, who has led the business, will serve as advisor to the Head of Device eXperience (DX) Division

e4m Staff May 4, 2026 10:19 AM

Verve Media will work with the Kaabil Kids team across discovery and visibility audits, technical SEO improvements, and content restructuring

e4m Staff Mar 24, 2026 3:09 PM

Acceldata's partnership with Pepper helped achieve 6X organic traffic growth, shared Anirudh Singla, Founder & CEO at Pepper, in a social media post

e4m Staff Feb 18, 2026 11:58 AM

The scale of the cuts became publicly visible through a series of posts on X by current and former Post journalists

e4m Staff Feb 5, 2026 12:34 PM

As AI-driven discovery reshapes how consumers find brands, marketing economics are resetting from clicks and rankings to credibility and citations

Anuja Jain Dec 31, 2025 9:12 AM

Guest Column: Krishna Iyer, Director of Marketing at MullenLowe Lintas Group, on how AI assistants—more than search algorithms—are now shaping the content we consume

Krishna Iyer Sep 22, 2025 9:10 AM

As digital platforms shift from search to answers and now to generative engines, brands and marketers are reimagining strategies to stay discoverable in an AI-first world  

Anuja Jain Sep 15, 2025 10:37 AM

Drastic fluctuations in SEO rankings raise fresh concerns for brands ahead of the festive advertising season

Kanchan Srivastava Jul 16, 2025 8:54 AM

As more Indian brands pour resources into digital-first strategies, organic visibility on Google has become the equivalent of high-street real estate

e4m Staff Jul 1, 2025 7:34 AM

AdLift will help Supertails improve its search visibility, drive more organic traffic, and ensure the website runs smoothly and efficiently

e4m Staff Jun 12, 2025 4:52 PM

Brand experts suggest the need to move beyond SEO and optimize AI summaries; GEO has the potential to level the field but without transparency and guardrails, it risks becoming SEO 2.0

Shantanu David Jun 2, 2025 9:27 AM

Uni Seoul is gearing up to scale its presence in additional Tier 1 cities

e4m Staff Apr 22, 2025 9:12 AM

From new URLs to creating tech-stack on the website, publishers explore ways to amplify branded content/advertorials following Google’s ban on indexing paid content in SEO rankings

Kanchan Srivastava Feb 19, 2025 9:08 AM

After AI-overview, Google’s restrictions on indexing of sponsored content for SEO rankings puts publishers at risk of further losing a significant chunk of their revenue

Kanchan Srivastava Feb 18, 2025 9:06 AM

While AI-powered search engines can deliver more relevant results, domain experts say brands need to be wary of harmful SEO tactics and opt for a good bot management system  

Shantanu David Nov 12, 2024 9:10 AM

The account was won in a multi-agency pitch

e4m Staff Nov 11, 2024 9:33 AM

While small businesses, publishers claim the update benefits larger, established websites, some industry watchers noted that businesses need to stay agile with SEO tactics & offer genuine perspective

Shantanu David Sep 19, 2024 8:42 AM

The agency has achieved a 30% CAGR over the past three years through strategic partnerships and acquisitions

e4m Staff Sep 19, 2024 8:41 AM

The e4m Business Leaders Retreat saw Amit Verma, the co-founder and CEO of DigitUp, diving deep into the mechanism of the ML SEO process

e4m Staff Aug 9, 2024 9:06 AM

The account was won following a multi-agency pitch

e4m Staff Mar 26, 2024 2:49 PM

Marketers and digital experts say that in a world where Search is driven by AI, brands will need to step up the SEO game but also focus on creating content aligned with intent

Sohini Ganguly Jan 31, 2024 8:27 AM

The series aims at enabling business leaders take on change and drive their businesses into the future

e4m Staff Dec 14, 2023 8:02 AM

Infidigit to create organic growth via SEO and provide support for the domain merger for Kindly Health’s existing websites

exchange4media Staff Jul 6, 2023 2:37 PM

Bassi will report to Carlos Limseob Chung, MD, Cheil India, and Sanjeev Jasani, COO, Cheil India

exchange4media Staff Feb 13, 2023 1:00 PM

Guest Column: Saurabh Singh Kushwah, Digital Product Specialist, explains what makes OpenAI’s GPT-3 so lucrative

Saurabh Singh Kushwah Jan 30, 2023 4:52 PM

Infidigit is set to create a strategy to organically boost SBI Life’s ranking through its interactive website

exchange4media Staff Jan 4, 2023 4:51 PM

The agency will create keyword strategies to cement the academy's place as the most trusted and expert-led online music-learning platform

exchange4media Staff Dec 12, 2022 12:42 PM

The account was won in a multi-agency pitch

exchange4media Staff Dec 5, 2022 12:35 PM

The agency will focus on providing full-fledged SEO and content strategy services that will help fuel visibility & awareness of the brand

exchange4media Staff Nov 28, 2022 5:44 PM

The SEO company has partnered with the Bangalore-based SaaS FinTech company to help achieve its marketing objectives via organic channels

exchange4media Staff May 18, 2022 2:13 PM

The SEO agency aims to help the brand achieve its marketing objectives through the organic route

exchange4media Staff Feb 23, 2022 5:00 PM

The campaign received close to 3 million views, 370K+likes, and 11K comments in less than 24 hours

exchange4media Staff Jun 23, 2021 12:31 PM

As a part of the digital & creative mandate, Digital Refresh Networks will be in charge of delivering PR, SEO management, film, social media and performance marketing for the school

exchange4media Staff Jun 22, 2021 5:00 PM

The agency will handle social media, paid media, website development and SEO for the brand

exchange4media Staff May 24, 2021 11:00 AM

As part of the mandate, AdLift will handle SEO and Content Marketing for Titan Watches, Titan Eye Plus and Fastrack Eyewear brands

exchange4media Staff May 5, 2021 4:24 PM

Infidigit will help the brand build a strong SEO strategy for three categories: trains, flights, and buses

exchange4media Staff Feb 10, 2021 12:13 PM

DRN will offer SEO, optimisation of the app (ASO) and local content creation that will help engage with the farmers fraternity, build relevance and create engagement opportunities at large

exchange4media Staff Jan 28, 2021 2:27 PM

Rishabh Mahendru, as AVP- Client Servicing and Moolaram Mundliya, as Head- SEO, will help strengthen AdLifts' services across their three locations in Gurgaon, Mumbai and Bengaluru

exchange4media Staff Jan 27, 2021 4:15 PM

As a part of the mandate Gozoop will be developing effective brand building and customer engagement strategies for EuroSchool and Billabong

exchange4media Staff Jan 18, 2021 4:26 PM

The Butterfly Effect has helped its clients achieve results with social media marketing, SEO, packaging designs, website development & other branding objectives

exchange4media Staff Jan 13, 2021 3:29 PM

Guest Column: Tiffany Delmore, the co-founder of SchoolSafe.org, writes that the interplay between metrics is what matters the most, and is what’s most difficult to teach

Tiffany Delmore Oct 26, 2020 8:44 AM

Industry players say with the heralding of the festive season, brands will look to create influencer marketing campaigns and PR firms will be key in vetting of influencers

Nafisa Shaheen Sep 28, 2020 8:44 AM

The account was won in a multi-agency pitch

exchange4media Staff Sep 11, 2020 11:11 AM

Prashant Deorah, MD and CEO, Puretech Digital, shares the simple rules that add muscle to SEO content development

Prashant Deorah Jan 29, 2020 8:50 AM