The Butterfly Effect Studio?blur=25

The Butterfly Effect has helped its clients achieve results with social media marketing, SEO, packaging designs, website development & other branding objectives

exchange4media Staff Jan 13, 2021 3:29 PM

tiffany delmore?blur=25

Guest Column: Tiffany Delmore, the co-founder of, writes that the interplay between metrics is what matters the most, and is what’s most difficult to teach

Tiffany Delmore Oct 26, 2020 8:44 AM


Industry players say with the heralding of the festive season, brands will look to create influencer marketing campaigns and PR firms will be key in vetting of influencers

Nafisa Shaheen Sep 28, 2020 8:44 AM


Prashant Deorah, MD and CEO, Puretech Digital, shares the simple rules that add muscle to SEO content development

Prashant Deorah Jan 29, 2020 8:50 AM

World Toilet Day?blur=25

On World Toilet Day, the campaign portrayed a social experiment and a film featuring the plight of rural India launched on social media platforms along with teasers

exchange4media Staff Dec 7, 2018 4:31 PM

Guest Column: How start-ups and SMEs can compete with big brands and MNCs on SEO results?: Anil Kumar Singh, Ogilvy & Mather?blur=25

Being at the top in a search engine result page gives any business a great boost in overall growth, recognition and achievement of goals, says Singh

Anil Kumar Singh Mar 6, 2017 9:09 AM

Hyundai Motors India appoints YK Koo as Managing Director?blur=25

Koo will take over from BS Seo, who is set to return to the Hyundai Motor Company Head Quarters, Seoul, after over 5 years in India. Koo has served earlier in India and is back again for his third stint

exchange4media Staff Nov 3, 2015 8:46 AM

Google Mobilegeddon to websites: Be mobile-friendly or be left behind ?blur=25

Google’s new algorithm is designed to improve mobile search by giving more weightage to mobile-friendly web pages. Google has stated, in no uncertain terms, that a page is “either mobile-friendly or not”; there are no grey areas and no degrees of ‘friendliness’

Abhinn Shreshtha Apr 29, 2015 8:01 AM

Flashback 2014: This time for the Smartphone Generation!?blur=25

Digital has redefined marketing; today reaching out to the right audience at the right time and place with the right message has become an increasing possibility, says The Himalaya Drug Company’s Rajesh Krishnamurthy

Rajesh Krishnamurthy Dec 27, 2014 10:46 AM

Hyundai extends brand association with SRK for Xcent?blur=25

Hyundai has amplified its 16-year association with Shah Rukh Khan by roping in the actor as the brand ambassador for its family sedan - Xcent. A new TVC has been rolled out, which is built around the theme of "multiplying the life's joys with generous Xtras"

exchange4media Staff Sep 18, 2014 4:35 PM

What makes digital marketing click for e-commerce??blur=25

While sectors like FMCG, BFSI & automobiles are just testing the waters with digital advertising, e-commerce players are spending vast chunks of their marketing budget on the medium

Sonam Gulati Mar 13, 2014 9:01 AM

'Added reach' is what print media should aim for: Peter Masson?blur=25

According to the Partner, Bucknail & Masson, to attain this added reach, there needs to be a relationship between the two - magazines & the internet - to monetise the opportunity resting with the merger

Gunjan Verma Feb 25, 2014 9:23 AM

Guest Column: The Digital Agency Manifesto - Hiring your team?blur=25

The digital agency of the future will have two broad departments - Creative & Engagement Planning, therefore, the composition of the creative team needs a relook, says iContract's Prashanth Challapalli

Prashanth Challapalli Jan 6, 2014 8:00 AM

Consumers have moved 10 yrs ahead of the industry: Rajan Anandan?blur=25

Content delivery is breaking all barriers. The Head of Google India believes that consumers are ready to pay for content as long as it is entertaining and compelling

Twishy Sep 16, 2013 8:35 AM

Google’s +1 plugin and its impact on search marketing?blur=25

Besides Google+, another feature by Google that is gaining importance is the introduction of its social plugin feature – the ‘+1’, which works as a recommendation feature. e4m speaks with industry experts to find out how it will impact search marketing...

Shubhi Tandon Jul 12, 2011 10:02 AM

Guest Article: Growing importance of Online Press Releases?blur=25

A recent report shows that online press releases can be a powerful tool for search marketing as they allow a brand to leverage relevant and to the point content which they would have to create for other uses anyway. Puretech’s Prashant Deorah writes about what works best.

Prashant Deorah Jun 3, 2011 8:35 AM

Guest Article:  Short-cuts don’t pay off in the long run in SEO?blur=25

Prashant Deorah, MD, Puretech Internet, shares his views on the perils of Black Hat search engine optimisation practices, and lists practices which can hurt websites’ rankings if found.

Prashant Deorah May 26, 2011 8:29 AM

Guest Article:  Looking back, and forward, at search ads?blur=25

Sridhar Seshadri, Head - Online Sales, Google India, shares his views on the evolution of search marketing in India and abroad, and talks about the opportunities that Indian marketers have ahead.

Sridhar Seshadri May 10, 2011 1:03 PM

Ignitee Digital bags Search activity for Pest Control of India?blur=25

Ignitee Digital Solutions has won the search engine marketing activity for Pest Control of India. The SEM campaign is starting in April 2011.

exchange4media Staff Apr 15, 2011 8:16 AM