How Pepper helped Acceldata scale SEO
Acceldata's partnership with Pepper helped achieve 6X organic traffic growth, shared Anirudh Singla, Founder & CEO at Pepper, in a social media post
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Published: Feb 18, 2026 11:58 AM | 1 min read
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Acceldata has partnered with Pepper to turn organic search into a predictable growth channel, shared Anirudh Singla, Founder & CEO at Pepper, in a post on LinkedIn.
"In 12 months, Acceldata achieved 6X organic traffic growth by systematically owning high-intent commercial queries across SEO and AI-driven discovery."
They also recorded a spot in the Top 3 rankings, with 100K+ new users from organic sales calls with pre-educated buyers.
"Acceldata's competitor had an 8-year head start. We closed the gap in 9 months. Not by publishing more. By publishing smarter - targeting the exact keywords enterprise buyers search when they're ready to evaluate vendors", Singla stated.
On the achievement, Mahesh Kumar, CMO, Acceldata said: "Their ability to hone in on a specific topic that really resonates and draw people in was absolutely critical for us."
Acceldata operates in a crowded enterprise data space dominated by an established competitor that had an eight-year head start in owning the data observability category. Their team had deep domain expertise—but content production couldn’t keep pace with their growth goals, Kumar said.
"Acceldata's competitor had an 8-year head start. We closed the gap in 9 months. Not by publishing more. By publishing smarter - targeting the exact keywords enterprise buyers search when they're ready to evaluate vendors", Singla stated.
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