The crux of the campaign is how the brand's baby portfolio with its pH 5.5 benefits serves as a gold standard for babies right from day one

exchange4media Staff Oct 25, 2022 2:00 PM


The digital ad builds on the brand's proposition of science-backed solutions

exchange4media Staff Sep 18, 2022 4:00 PM


At Unilever, Shah was part of the global marketing team for fabric conditioner Comfort and lead strategy for the brand across South East Asia markets`

exchange4media Staff Jan 5, 2022 11:30 AM

Sebamed Campaign?blur=25

Through its #NoConditionsApply campaign, the brand draws attention towards misleading advertising by various hair care brands

exchange4media Staff Dec 4, 2021 8:34 AM

Sebamed campaign?blur=25

The campaign encourages India to take inspiration from real-life heroes like Deepa Malik, Manasi Joshi, Sania Nehwal and Sunil Chhetri who have fought their way and came back stronger

exchange4media Staff Aug 16, 2021 2:42 PM

Shashi ranjan?blur=25

At the Pitch CMO Summit 2021, Ranjan, India Head, Sebamed, discussed why it's important to empower customers with knowledge

exchange4media Staff Mar 25, 2021 1:05 PM

sebamed hul?blur=25

HUL in its petition pointed out that Sebamed's campaign ridiculed its products selectively on the basis of the pH parameter and misled consumers

exchange4media Staff Feb 16, 2021 12:13 PM


Industry watchers feel that HUL doing a campaign now will only give the pH debate stronger legs to run farther

Misbaah Mansuri Feb 12, 2021 8:13 AM


We bring you a roundup of the news that made headlines this past week

exchange4media Staff Feb 6, 2021 9:18 AM


Brinton has launched a digital ad that points out that fighting only on the PH levels is of no use as various other aspects are as much or more important while buying a soap

Misbaah Mansuri Feb 3, 2021 8:41 AM


A report says that the Division Bench reviewed Sebamed's scientific literature, concluding that pH is a key factor in choosing the right soap

exchange4media Staff Jan 22, 2021 10:40 AM


We bring you a roundup of the news that made headlines this past week

exchange4media Staff Jan 16, 2021 9:22 AM


As per HC order, USV, SebaMed's parent company, has been restrained from using the ad campaign on all platforms -- TV, hoarding or banner -- in any language or manner

exchange4media Staff Jan 12, 2021 11:15 AM


Industry observers weigh in on the ad war and who actually gains from this one

Misbaah Mansuri Jan 12, 2021 10:20 AM