The crux of the campaign is how the brand's baby portfolio with its pH 5.5 benefits serves as a gold standard for babies right from day one

exchange4media Staff Oct 25, 2022 2:00 PM

The digital ad builds on the brand's proposition of science-backed solutions

exchange4media Staff Sep 18, 2022 4:00 PM

Quartile’s AI software auto manages media keywords

exchange4media Staff Apr 28, 2022 1:31 PM

At Unilever, Shah was part of the global marketing team for fabric conditioner Comfort and lead strategy for the brand across South East Asia markets`

exchange4media Staff Jan 5, 2022 11:30 AM

Through its #NoConditionsApply campaign, the brand draws attention towards misleading advertising by various hair care brands

exchange4media Staff Dec 4, 2021 8:34 AM

The campaign “Pratham Snan Se’ has been conceptualised by The Womb

exchange4media Staff Aug 21, 2021 8:00 PM

The campaign encourages India to take inspiration from real-life heroes like Deepa Malik, Manasi Joshi, Sania Nehwal and Sunil Chhetri who have fought their way and came back stronger

exchange4media Staff Aug 16, 2021 2:42 PM

Previously, Gaur was the CMO at Sebamed

exchange4media Staff Jun 5, 2021 7:35 AM

He was associated with the brand since May 2019

exchange4media Staff May 20, 2021 11:59 AM

At the Pitch CMO Summit 2021, Ranjan, India Head, Sebamed, discussed why it's important to empower customers with knowledge

exchange4media Staff Mar 25, 2021 1:05 PM

The campaign's objective is in line with the brand's pledge to educate consumers

exchange4media Staff Mar 22, 2021 11:21 AM

HUL in its petition pointed out that Sebamed's campaign ridiculed its products selectively on the basis of the pH parameter and misled consumers

exchange4media Staff Feb 16, 2021 12:13 PM

Industry watchers feel that HUL doing a campaign now will only give the pH debate stronger legs to run farther

Misbaah Mansuri Feb 12, 2021 8:13 AM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Feb 6, 2021 9:18 AM

Brinton has launched a digital ad that points out that fighting only on the PH levels is of no use as various other aspects are as much or more important while buying a soap

Misbaah Mansuri Feb 3, 2021 8:41 AM

A report says that the Division Bench reviewed Sebamed's scientific literature, concluding that pH is a key factor in choosing the right soap

exchange4media Staff Jan 22, 2021 10:40 AM

However, Sebamed cannot compare HUL’s soaps to washing detergents

exchange4media Staff Jan 20, 2021 8:28 AM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Jan 16, 2021 9:22 AM

As per HC order, USV, SebaMed's parent company, has been restrained from using the ad campaign on all platforms -- TV, hoarding or banner -- in any language or manner

exchange4media Staff Jan 12, 2021 11:15 AM

Industry observers weigh in on the ad war and who actually gains from this one

Misbaah Mansuri Jan 12, 2021 10:20 AM