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Guest Column: Shubhranshu Singh writes on how the football World Cup has never been an Indian sport, and why that is precisely the point
Shubhranshu Singh May 28, 2026 8:46 AM
These new-age filters remain stable, ensuring consistent and reliable sun protection throughout the day
NATIVE CONTENT May 14, 2026 12:49 PM
With 49% of households co-viewing daily and brand recall rising 74% in shared contexts, marketers can no longer afford to plan for the solo viewer
Anuja Jain May 4, 2026 8:12 AM
As users split their time across multiple platforms, the traditional scale-led media planning model has weakened, with high reach no longer guaranteeing visibility or recall
Sunidhi Vijay Apr 28, 2026 8:32 AM
Frodoh to design and deploy a CTV-first technology that enables first-screen monetisation
e4m Staff Apr 21, 2026 8:11 PM
From UV-fading walls in Rajasthan to trolls meeting their celebrity targets, this week's ads prove Indian advertising is having a very good moment
Aryendra Khan Apr 18, 2026 8:39 AM
IPL viewership stays TV-focused, but brands tap second-screen behaviour to turn match-time excitement into real-time orders, driving sharp spikes in consumption during live games
Shalinee Mishra Apr 6, 2026 9:34 AM
Under the new rules, organisers must submit applications in the prescribed format along with all required documents
Industry leaders at the Pitch CMO Summit 2026 discuss how connected television is blending the scale of traditional TV with the targeting power of digital advertising
e4m Staff Mar 26, 2026 12:23 PM
Once an occasional beach purchase, it is now an everyday skincare essential, with brands competing for consumer trust. Industry experts note a shift toward substantiated claims amid rising scrutiny
Shalinee Mishra Mar 17, 2026 8:45 AM
PrsmX by Mobavenue is designed for today’s reality to help brands plan and execute campaigns that account for how attention flows across screens within a household
NATIVE CONTENT Dec 26, 2025 11:34 AM
With consumers not just watching content but buying from inside it, platforms are now designing surfaces so that the impulse has no room to escape
Shantanu David Dec 5, 2025 9:30 AM
Gulshan Verma, Director, Amazon Ads, engaged in a conversation with Dr. Annurag Batra, Chairman & Editor-in-Chief, BW BusinessWorld and Founder of exchange4media at e4m Screenage 2025
e4m Staff Dec 4, 2025 12:46 PM
At e4m Screenage Mobile Marketing Conference 2025, Anuradha Aggarwal, Director & CMO, Amazon India, joined Neeta Nair of Impact Magazine for a fireside chat on mobile-first brand building
At e4m Screenage Conference 2025, Nikhil Sharma, MD of Perfetti Van Melle India, shares why storytelling, instinct, and consumer insight still drive growth in a mobile-first world
At e4m Screenage 2025, experts across sectors discussed how mobile is reshaping consumer journeys and the e-commerce funnel
At e4m Screenage 2025, Pierre de Greef reveals why mobile velocity, AI and hyper-personalisation are redefining how spirit brands earn attention in India
With Gen Alpha already navigating iPads, creator ecosystems and gaming super-highways, a panel of experts explore how brands must rethink communication for the world’s youngest digital natives
At e4m Screenage 2025, Lenovo Vice President and Managing Director for India Shailendra Katyal outlines how devices, ecosystems and AI will redefine how India learns, works and unwinds
At e4m Screenage Mobile Marketing Conference 2025, Prasanna Raman of ShareChat & Moj discussed how shifting mobile behaviours are redefining India’s cultural engagement
e4m Staff Dec 3, 2025 12:19 PM
At the e4m Screenage Mobile Marketing Conference 2025, Prashant Peres, MD, Kellanova South Asia, unpacked the shifting dynamics of consumer behaviour and emotional brand relationship
e4m Staff Dec 3, 2025 12:00 PM
At Screenage 2025, Shahad Anand, Business Head, Mediakart, shared how contextual intelligence is transforming campaign effectiveness, & more
The panellists will share key insights on the topic ‘M-commerce vs E-commerce: Finding the Edge in a Mobile-First, Content-Led World’
At the eighth edition of the conference, industry experts will share insights on the topic ‘Marketing to Gen Alpha: What Brands Must Prepare For?’
Lakmé India highlights new BIS rules requiring in-vivo SPF testing, following recent debates over sunscreen efficacy and labelling, marking its first major awareness campaign
Soumya Gawri Nov 7, 2025 8:25 AM
Anuradha Aggarwal, Director & CMO, Amazon India, will engage in a fireside chat on the topic 'Leading in the Screenage: Reimagining Brand Building for a Mobile-First Generation'
Pierre de Greef, Chief Digital Marketing Officer, Pernod Ricard, will share insights on the topic 'Crafting Digital Intimacy: How Mobile is Redefining Brand Experience in the Spirits Industry'
The eighth edition of the mobile marketing conference will be held on December 2
Prashant Peres, MD, Kellanova South Asia, will share key insights on the topic ‘From Breakfast to Brand Love: Building Emotional Connections with Consumers’
The study also found 3D ads capturing attention 29% faster and sustaining it significantly longer
e4m Staff Sep 26, 2025 4:20 PM
Industry leaders note a shift from short-form copy to storytelling, as brands seek writers who can craft narratives that blend seamlessly into content across platforms
Soumya Gawri Sep 16, 2025 8:55 AM
Backed by the Indian Express Group, the winners are chosen by the Screen Academy — an independent, not-for-profit body of acclaimed filmmakers, artists, and cultural voices
e4m Staff Aug 23, 2025 12:19 PM
Lemma’s screen growth stems from improving the OOH ecosystem through its free CMS, Lemma Phi, the company said
e4m Staff Aug 20, 2025 6:57 PM
Experts say brands, agencies, and marketers are recognising the strength of a converged media approach, where linear TV's reach and digital’s precision work in tandem to maximise campaign outcomes
Aditi Gupta and Sunidhi Vijay Jul 15, 2025 9:18 AM
SCREEN Academy will annually provide postgraduate fellowships to students nominated by their film schools
e4m Staff Jul 11, 2025 9:21 AM
A volatile mix of heightened consumer awareness, performance-centric storytelling and a whole lot of marketing muscle is what is fuelling the summer skincare war, say experts
Soumya Gawri and Sunidhi Vijay Apr 17, 2025 9:01 AM
The brand film has a playful and youthful treatment which is designed to appeal to Gen Z and millennial audiences
Brands need to rethink the marketing playbook for cross-screen experiences since second-screen behaviour has the potential to deliver high ROI and measurable results, point out strategists
Shantanu David Apr 1, 2025 8:50 AM
42% of audiences are influenced by cinema ads even as they make up for less than 1% of the Indian AdEx. Industry experts share insights into the underutilised medium
Jagruti Verma Feb 21, 2025 8:58 AM
Shahad Anand, Business Head of Mediakart, shared insights on the concept of 3D ads in conceptual advertising at the e4m Screenage Mobile Marketing Conference 2024
With mobile gaming projected to reach $8b in revenue by 2028, panellists at the e4m Screenage Conference 2024 emphasized the diverse audience gaming attracts, from casual players to esports fans
At e4m Screenage 2024, Angel One’s Prabhakar Tiwari shared insights on leveraging AI, data-driven strategies, and app store optimization to drive user engagement, retention and sustainable growth
At e4m Screenage Conference, marketing leaders delved into the evolving role of video marketing, exploring how short-form videos and interactive AI-driven content are reshaping consumer engagement
At the e4m ScreenAge Mobile Marketing Summit 2024, industry leaders participated in The Great Debate on User-Generated Content vs. Brand-Created Content: What's The Ideal Mix?
e4m Staff Dec 2, 2024 12:59 PM
At e4m ScreenAge Mobile Marketing Summit 2024, Abhishek Jaggi, National Head - Digital Sales at Way2News, talked about the growing complexity of India’s media landscape
e4m Staff Nov 30, 2024 9:03 AM
Gaurav Jain, Chief Business Officer of ShareChat and Moj, delved into the world of short-form videos at the e4mScreenage conference
e4m Staff Nov 29, 2024 12:41 PM