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The agency will lead integrated creative duties for the QSR brand, following a multi-agency competitive pitch
e4m Staff May 26, 2026 12:01 PM
The petition contends the blanket exclusion of landing page viewership ignores technological realities & existing safeguards, and said it was neither technically justified nor operationally feasible
Imran Fazal May 26, 2026 8:49 AM
Vempati, who joined the BARC board in 2024, has stepped down citing personal reasons
Imran Fazal Apr 23, 2026 12:15 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes about the Lenskart controversy and a cultural misstep
Ganapathy Viswanathan Apr 20, 2026 1:03 PM
Anticipating the move, WinZO had filed a caveat in the Supreme Court to ensure that no adverse order is passed without hearing its side
Imran Fazal Mar 23, 2026 11:38 AM
Kunwarjeet Grover has worked with legacy brands like Himalaya, Havells and Philips
e4m Staff Mar 4, 2026 10:59 AM
The channel's management has now detailed its position on the matter, raising serious questions about the hiring process, employee joining, and the organization's administrative decisions
e4m Staff Feb 27, 2026 9:28 AM
Rana Yashwant recently took over as CEO and Editor-in-Chief of Hindi news channel News India
e4m Staff Feb 27, 2026 9:24 AM
Social media users questioned whether sensitive data about missing girls was being used to amplify the film’s marketing campaign
Manoj Bajpayee and Neeraj Pandey issue statements as controversy over the film’s title escalates as legal action follows
Vaishnavi Deshpande Feb 6, 2026 3:11 PM
The video begins with a scene of actual Aamir Khan being led out of a room, creating an immediate sense of confusion as to what is happening and what is going on
Vaishnavi Deshpande Jan 12, 2026 3:33 PM
From global sports brands and beauty majors to FMCG giants and tech players, several high-visibility campaigns found themselves at the centre of backlash this year
Soumya Gawri Dec 29, 2025 9:32 AM
As per reports, WPP will be covering marketing work for its four core brands: Defender, Discovery, Jaguar and Range Rover
According to reports, US President Donald Trump confirmed at the Oval Office on Monday that he had filed a lawsuit, seeking $5 billion in damages on two counts
e4m Staff Dec 16, 2025 9:30 AM
Brands and creators face a new era where advertising must be evidence-based, transparent, and accountable, as deinfluencers reshape consumer expectations and industry standards
Soumya Gawri Dec 15, 2025 8:43 AM
The recent Eggoz incident highlights how swiftly social media can distort perception, often outpacing facts or expert input
Pooja Yadav and Shalinee Mishra Dec 12, 2025 9:35 AM
The stand-up comedian and YouTuber dropped a line during his recent show in Delhi that he ‘will bring back the show’, leading to speculations about the controversial show’s comeback
e4m Staff Nov 11, 2025 9:33 AM
A look at this week’s ad campaigns - while some melted our hearts, others failed to create a flutter
Soumya Gawri Nov 8, 2025 8:33 AM
Lakmé India highlights new BIS rules requiring in-vivo SPF testing, following recent debates over sunscreen efficacy and labelling, marking its first major awareness campaign
Soumya Gawri Nov 7, 2025 8:25 AM
Popular content creator Raj Grover shares how discipline, authenticity, and relatable humour built his 2.2 million-strong following and brand trust, while he eyes a future in mainstream acting
Shalinee Mishra Oct 7, 2025 9:50 AM
The travel platform has roped in veteran actors Gulshan Grover, Dalip Tahil and Mukesh Rishi
Dhiman Gupta, currently CFO of Tata Passenger Electric Mobility, will succeed P B Balaji as CFO
e4m Staff Sep 26, 2025 8:13 PM
American Eagle CMO Craig Brommers shared that the campaign led to double-digit growth in denim sales, brought in nearly 800,000 new customers, and generated 40 billion impressions since its launch
Garth Turnbull’s career at JLR spans almost 14 years, during which he has held several key leadership positions
e4m Staff Aug 26, 2025 3:52 PM
Fenty Beauty’s missteps highlight the importance of cultural nuance in avoiding tone-deaf marketing
e4m Staff Aug 19, 2025 5:12 PM
Balancing brand identity and public perception, American Eagle's ‘Sydney Sweeney Has Great Jeans’ campaign shows how bold marketing moves can trigger backlash in today’s unpredictable ad landscape
Aryendra Khan Aug 14, 2025 8:51 AM
Balaji has been serving as the Group Chief Financial Officer of the Tata Motors Group since November 2017
Sydney Sweeney’s American Eagle ad sparks debate over its ‘jeans/genes’ tagline, sparking mixed reactions like ‘Unfollowed, Do Not Apologise & More’
The company has said that his successor will be announced in due course
Prada’s collaboration puts centuries-old Kolhapuri craftsmanship on the global map, with Indian artisans stepping into the luxury spotlight
Anuja Jain Jul 14, 2025 1:30 PM
The logo change comes ahead of the brand’s first fully electric model, expected to debut later this year
e4m Staff Jul 11, 2025 4:35 PM
DigiRovers will take charge of Vision11’s end-to-end performance marketing, user acquisition, influencer & affiliate marketing, as well as creative & digital strategy
Court-appointed commissioners carried out surprise inspections at factories in Agra and New Delhi accused of producing fake Birkenstock sandals, following a confidential Delhi High Court order
e4m Staff Jul 7, 2025 12:28 PM
The incident reignited debate on how global brands can respect cultural origins while elevating traditional designs
Soumya Gawri Jun 30, 2025 9:49 AM
Prada’s version of the footwear is priced at over Rs 1 Lakh, while Kolhapuris are widely available in Indian markets such as Delhi’s Lajpat Nagar for Rs 500
Shalinee Mishra Jun 28, 2025 8:59 AM
Guest Column: Shailesh Grover, Chief Growth Officer at Sensori.AI, recounts his frustrating experience while rescheduling a British Airways flight—and how it tarnished the airline’s brand image
Shailesh Grover May 19, 2025 9:33 AM
At the Impact Digital Influencer Awards 2024, Raj Grover bagged the award in the ‘Best Entertainment Influencer’ category for his creativity and excellence
The world of influencer marketing is riddled with examples of campaigns that missed the mark. Let’s dive into some of the most infamous PR stunts that went sideway
Shalinee Mishra Feb 8, 2025 9:48 AM
Summit Grover is part of Piyush Goyal’s team at the Reliance-Disney joint venture
e4m Staff Nov 15, 2024 12:27 PM
Reports say that Shergill appeared before MIB officials on September 3 following government summons
e4m Staff Sep 3, 2024 12:42 PM
Designed by Tarun Tahiliyani, the costumes by Aditya Birla's Tasva have come under heavy criticism for their fit and designs
e4m Staff Jul 29, 2024 7:15 PM
From Adidas' recent Bella Hadid debacle to Nike's ambush marketing in the 1980s, these Olympic marketing campaigns created news for the wrong reasons
Payal Gwalani Jul 27, 2024 8:51 AM
The campaign stars Saif Ali Khan, Sunil Grover, Mouni Roy, Vijay Raaz and Abhay Deol
e4m Staff Jun 27, 2024 6:48 PM
The Junior Trumpet is a supplementary digital magazine released monthly by The Indian Trumpet
e4m Staff Jun 10, 2024 11:03 AM
Grover has teamed up with partner Aseem Ghavri to launch the app, which offers financing options up to Rs 5 lakh for medical expenses
e4m Desk Apr 16, 2024 11:49 AM
LinkedIn user claims Puma asked him to delete campaign video from his account saying it was not for public viewing, even though the same video was shared by an agency head from her personal account
Tanzila Shaikh Mar 6, 2024 8:53 PM