rics

Display Metrics India Private Ltd, MGE Data and IPSOS unveil measurement of display

exchange4media Staff 18-January-2019

The company which was once an inspiration for marketers is now grappling with its sales strategy, not just in India, but globally too

Ruhail Amin 08-January-2019

In his new role, Kumar will be responsible for creating and positioning a favorable public image for the organization

exchange4media Staff 17-December-2018

The accusation has been made by a group of digital marketers in a lawsuit filed in the US court

exchange4media Staff 18-October-2018

Digital marketing expert Zafar Rais lists five key content marketing trends for 2017

Zafar Rais 06-January-2017

According to Ericsson's annual Mobility Report, between 2015 and 2021, the number of IoT connected devices is expected to grow 23 percent annually, of which cellular IoT is forecast to have the highest growth rate

exchange4media Staff 07-June-2016

On this anniversary, MindShift Metrics, the research arm of MindShift Interactive, will be announcing its new services, helping brands delve further into consumer and business insights through digital under the name of Digital Communication services

exchange4media Staff 09-October-2015

The company states that this initiative will identify change makers who are enabling the networked society in India

exchange4media Staff 08-June-2015

Balaji will remain with Nokia as advisor till October of this year. The company has entrusted additional responsibilities as acting area head to Ajey Mehta, Head of Sales Operations (IMEA) in the interim, according to media reports

exchange4media Staff 06-August-2014

Over the next five years, the channel will telecast with 17 landmark FIFA events - 2014 FIFA World Cup Brazil, FIFA U-17 World Cup India 2017, FIFA Confederation Cup Russia 2017 & 2018 FIFA World Cup Russia

exchange4media Staff 16-January-2014

The Vice Chairman & CCO of Rediffusion Y&R is slated to leave the agency in Dec to return to film making. The agency confirmed the news to exchange4media

Priyanka Mehra 23-September-2013

The Vice Chairman & CCO of Rediffusion Y&R is slated to leave the agency in Dec to return to film making. The agency confirmed the news to exchange4media

Priyanka Mehra 23-September-2013

According to the WPP Chief, an organisational structure, where there is a co-chairman or rotating chairman, won't work in the long-term. Strategically, it's a 180-degree reversal

Shanta Saikia 13-September-2013

In his new role, Kathuria is spearheading HT Media’s venture into emerging ecosystems of mobile and social media

exchange4media Staff 13-May-2013

Naveen Tewari of InMobi, Neil Patel of Crazy Egg & KISSmetrics, and Tarkan Maner of Dell WYSE share best practices for budding entrepreneurs

Sai Prasanna 12-November-2012

Acc to MindShift Metrics, Bigg Boss garnered 29,068 mentions in online conversations in its first week, with KBC following with 14975 mentions

Saloni Surti 06-November-2012

Acc to MindShift Metrics, Bigg Boss garnered 29,068 mentions in online conversations in its first week, with KBC following with 14975 mentions

Saloni Surti 06-November-2012

The move comes in the wake of a multi-agency global pitch. Sony Ericsson’s media spends in India are estimated to be in the vicinity of Rs 40-42 crore

Noor Fathima Warsia 22-March-2012

To steer it through its phase of robust growth, iris, the London headquartered integrated marketing agency, has appointed Ashish Mathur as its new Managing Director for India.

exchange4media Staff 19-May-2011

 Innovation and creativity guide Coca Cola’s digital campaigns, be it the ‘Shadow’ commercial or ‘embedding’ reporters with IPL teams. As Coke’s digital spends increase progressively, Wasim Basir, Director – IMC, Coca Cola India, highlights some of the company’s digital initiatives.

Gopal Sathe 17-May-2011