rics
Industry observers say this is no longer just a platform metric but a cultural shift that is reshaping how content is scripted, edited, distributed and monetised
Sunidhi Vijay May 28, 2026 9:30 AM
With BFSI marketing facing the challenge of longer customer acquisition & consumer doubt, the increasing emphasis is on trust scores, grievance resolution & brands building confidence-led journeys
Anuja Jain May 20, 2026 8:43 AM
Apart from his role at BRICS CCI, Shastri is also associated with the Indian Institute of Governance & Leadership and the Confederation of Young Leaders
e4m Staff May 12, 2026 10:18 AM
Suresh Chand, VP and Head of Marketing, Snacks, Noodles and Pasta, Foods Division, ITC Ltd, shares why success for the brand goes beyond traditional campaign metrics
Pooja Yadav Apr 14, 2026 12:20 PM
Prior to this, Sood worked with the MIB, where she handled policy and communication-related assignments
e4m Staff Apr 11, 2026 12:37 PM
As seasonal marketing budgets climb, the industry reassesses campaign effectiveness, attribution models and the growing role of verification in digital advertising
e4m Staff Mar 14, 2026 11:33 AM
Industry players say attention is now a precursor to measurable business outcomes in a digital-first ecosystem, and this reflects a recalibration within FMCG marketing
Sunidhi Vijay Feb 17, 2026 8:25 AM
Inamdar brings with him over three decades of experience in the credit rating industry
With the phasing out of cookies, brands are increasingly blending influencer and performance marketing methods for best results, note industry players; ROI metrics are evolving too
Shalinee Mishra May 26, 2025 8:47 AM
BRICS Chamber of Commerce & Industry serves as a platform to collaborate on issues of mutual interest
e4m Staff May 12, 2025 3:39 PM
There is a visible upscaling of trust and conversions when campaigns are built around real communities, share marketing pundits
Shalinee Mishra Apr 30, 2025 9:17 AM
The theme for this year’s summit was ‘Women Changemakers: Transforming the World, Shaping the Future’
With a staggering 13.85 crore gamers and an annual growth rate of 11.82% projected until 2026, the sector shows no signs of slowing down
e4m Staff Dec 20, 2024 8:54 AM
The addition of attention metrics to Teads Ad Manager gives advertisers a one-touch system for measuring and optimizing attention, simplifying an otherwise complex process, the company said
exchange4media Staff Jun 23, 2023 4:00 PM
She takes over from Shabana Nasim who has become an Executive Director in BRICS CCI and Chief Patron of BRICS CCI WE
exchange4media Staff Jun 20, 2023 8:09 PM
For brands and advertisers, JioCinema has a dedicated zone that will demonstrate a new feature called ‘Brands You Love’, which will give advertisers additional exposure even after their ad is served
exchange4media Staff Feb 20, 2023 5:02 PM
Thadani succeeds Brijmohan Chiripal, who relinquished the position with effect from 19th May 2022
exchange4media Staff May 19, 2022 4:47 PM
Batra, Vice President, Marketing & Communications, Ericsson India, speaks about the brand's campaign #Imaginepossible, mentoring women at the workplace and more
Ruchika Jha Mar 10, 2022 12:50 PM
The Ericsson Mobility Report further stated that the number of smartphone subscriptions in the country is expected to grow at a CAGR of 7%, reaching over 1.2 billion by 2027
exchange4media Staff Dec 2, 2021 6:53 PM
As part of this, Ericsson also launches a new look and feel for its brand as well as a series of future scenarios it believes will emerge in an era of hyper connectivity
exchange4media Staff Sep 27, 2021 3:56 PM
Niloufer Dundh, Founder & CEO, Ventes Avenues called the development a 'milestone' for the company
exchange4media Staff Sep 16, 2021 11:06 AM
The transaction is expected to close in the third quarter of 2021
exchange4media Staff Sep 1, 2021 3:01 PM
Moving from quality measurement to performance intelligence is a paradigm shift and a monumental opportunity for the advertiser
exchange4media Staff Aug 23, 2021 8:05 AM
Yan Liu, CEO, TVision, explains how marketers can plan and optimize TV advertising by leveraging attention measurement in a cluttered ecosystem
Simran Sabherwal Mar 18, 2021 8:40 AM
Guest Column: Tiffany Delmore, the co-founder of SchoolSafe.org, writes that the interplay between metrics is what matters the most, and is what’s most difficult to teach
Tiffany Delmore Oct 26, 2020 8:44 AM
Ruchika Batra, VP, Marketing and Comms, Ericsson India, shares highlights from the ‘Ericsson Mobility Report 2020’, the changes brought about by Covid and more
Nafisa Shaheen Oct 13, 2020 9:20 AM
The session to be held today at 2.30 pm will see names like Ankit Oberoi, Abhishek Joshi, Santosh Iyer, Prasanna Rai, Bhagyashree S Navare, and Shradha Agarwal in attendance
exchange4media Staff Sep 25, 2020 8:19 AM