The PepsiCo Foundation is working with WaterAid in southern India to bring clean water by restoring wells, harvesting rainwater in schools and building piped water supply systems

exchange4media Staff 25-March-2019

While we debate the effect the just-concluded assembly elections would have on the Narendra Modi government, the fact is that its report card is best seen through the prism of these institutions

Suman K Jha 13-December-2018

Mattel India's Head of Marketing on the biggest challenge for the toys industry - to keep getting the frequency consumption for kids’ content

Simran Sabherwal 21-November-2018

Barbie's mentorship program encourages young girls to have positive, strong role models that inspire them to believe that they can be anything

exchange4media Staff 20-October-2018

Pink Power 2018's winners will be given free space in Inorbit mall for 9 months

exchange4media Staff 27-July-2018

Bajaj Dominar takes a jab at Royal Enfield in their latest ad again

Dolly Mahayan 12-March-2018

Smart Insights and Technology for Mobile (TFM) conducted a survey on 609 companies which indicates that 44 per cent of businesses surveyed do not have a defined digital plan or strategy, although they are active in digital marketing

Patel Nasrullah 07-December-2017

Mattel’s energies and efforts will be towards educating parents about the power of play and positioning toys as learning tools.

Venkata Susmita Biswas 12-October-2017

Government-backed secure peer to peer money transfer tool for smartphones will need aggressive promotion to keep up with digi-wallet start-ups

exchange4media Staff 19-December-2016

The appointment of Urjit Patel has generally evoked support from all the major political parties and soon after the news of him being named as new the RBI Governor circulated; social media channels were witnessing trends like #NewRBIGovernor, #UrjitPatel, #RBI

exchange4media Staff 23-August-2016

We spoke to Arun Siddharth, Vice-President, Marketing, TVS Motorcycles to know about the company’s future strategy, current challenges in the sector, use of social media platforms to push sales and more

Ronald Menezes 16-May-2016

The way money transactions in India take place set to change severely with the introduction of Unified Payment Interface (UPI), which intends to move the country towards a more cashless model. It has been developed by the National Payment Corporation of India (NPCI) and is expected to change the face of mobile banking

Vernika Awal 15-April-2016

Shares of TV Today Network surged nearly 8 per cent yesterday on back of the news

exchange4media Staff 04-December-2015

The Reserve Bank of India (RBI) Governor, Raghuram Rajan, in the monetary policy review, took everyone by surprise as he announced a 50 basis point (0.50%) reduction in the repo rate. The sectors which will primarily benefit from the rate cut will be the banking sector (BFSI), as home and corporate loans will get cheaper

exchange4media Staff 30-September-2015

Pursuant to disputes that arose between Nimbus and BCCI in late 2011, arising out of 3 separate contracts; 3 separate arbitration proceedings were commenced. This was in relation to supply of equipment and technical services. The total amount including principal amount, interest and costs was around Rs 10 crore

exchange4media Staff 04-September-2015

Prior to taking over this role, Singh was Senior Associate Editor at Businessworld

exchange4media Staff 23-May-2015

RBI announced the cut in the reverse repo rate by 25 basis points (0.25%) bringing it down to 7.75%. What does this indicate about the likelihood of increased ad spends from real estate and BFSI?

Collin Furtado 16-January-2015

Mangalyaan's Project Director shared the guiding philosophy behind the successful mission at O&M's Envies awards

Collin Furtado 04-November-2014

Programmatic buying may be relatively small in India right now but it could be one of those markets which does not go through an adolescence period and directly transitions into the maturity phase, says Brian Lesser, Global CEO, Xaxis

Abhinn Shreshtha 23-July-2014

With more than 2.4 billion people connected to the internet, the boundary between virtual and real is blurring. Norm Johnston, Chief Digital Officer, Mindshare asks marketers to apply adaptive marketing in this increasingly connected world

Abhinn Shreshtha 02-June-2014