Manasi Narasimhan?blur=25

Narasimhan, Vice President, Marketing & Communications, South Asia, Mastercard, talks about focusing on digital-first experience and how in India consumers are moving towards co-branded cards

Nafisa Shaheen Aug 29, 2019 9:05 AM

VOOT Kids?blur=25

VOOT Kids has partnered with iconic brands including Oxford University Press to fortify its rich content library by licensing 175 junior fiction and non-fiction titles

exchange4media Staff Jul 22, 2019 1:42 PM


Killawala to associate with the agency after a 26-year stint with the Central bank

exchange4media Staff Jul 22, 2019 1:09 PM

Reserve Bank of India?blur=25

Acharya, who was appointed in 2016, was known to be a close aide of former RBI governor Urjit Patel

exchange4media Staff Jun 24, 2019 12:37 PM


The PepsiCo Foundation is working with WaterAid in southern India to bring clean water by restoring wells, harvesting rainwater in schools and building piped water supply systems

exchange4media Staff Mar 25, 2019 6:28 PM


While we debate the effect the just-concluded assembly elections would have on the Narendra Modi government, the fact is that its report card is best seen through the prism of these institutions

Suman K Jha Dec 13, 2018 9:32 AM

lokesh kataria?blur=25

Mattel India's Head of Marketing on the biggest challenge for the toys industry - to keep getting the frequency consumption for kids’ content

Simran Sabherwal Nov 21, 2018 8:23 AM

barbie mentors?blur=25

Barbie's mentorship program encourages young girls to have positive, strong role models that inspire them to believe that they can be anything

exchange4media Staff Oct 20, 2018 9:29 AM


Pink Power 2018's winners will be given free space in Inorbit mall for 9 months

exchange4media Staff Jul 27, 2018 12:56 PM


Bajaj Dominar takes a jab at Royal Enfield in their latest ad again

Dolly Mahayan Mar 12, 2018 8:51 AM


Smart Insights and Technology for Mobile (TFM) conducted a survey on 609 companies which indicates that 44 per cent of businesses surveyed do not have a defined digital plan or strategy, although they are active in digital marketing

Patel Nasrullah Dec 7, 2017 8:48 AM


Mattel’s energies and efforts will be towards educating parents about the power of play and positioning toys as learning tools.

Venkata Susmita Biswas Oct 12, 2017 8:38 AM

Dull UPI promotions need to pick up pace?blur=25

Government-backed secure peer to peer money transfer tool for smartphones will need aggressive promotion to keep up with digi-wallet start-ups

exchange4media Staff Dec 19, 2016 8:43 AM

How Twitter reacted to new RBI Governor's appointment?blur=25

The appointment of Urjit Patel has generally evoked support from all the major political parties and soon after the news of him being named as new the RBI Governor circulated; social media channels were witnessing trends like #NewRBIGovernor, #UrjitPatel, #RBI

exchange4media Staff Aug 23, 2016 8:12 AM

"Marketing is not only about selling a product" – Arun Siddharth, TVS Motorcycles?blur=25

We spoke to Arun Siddharth, Vice-President, Marketing, TVS Motorcycles to know about the company’s future strategy, current challenges in the sector, use of social media platforms to push sales and more

Ronald Menezes May 16, 2016 8:13 AM

UPI set to make online and mobile transactions easier?blur=25

The way money transactions in India take place set to change severely with the introduction of Unified Payment Interface (UPI), which intends to move the country towards a more cashless model. It has been developed by the National Payment Corporation of India (NPCI) and is expected to change the face of mobile banking

Vernika Awal Apr 15, 2016 8:16 AM

RBI approves up to 26% foreign investment in TV Today Network?blur=25

Shares of TV Today Network surged nearly 8 per cent yesterday on back of the news

exchange4media Staff Dec 4, 2015 8:20 AM

Ahead of festive season, RBI rate-cut to prove good news for ad market?blur=25

The Reserve Bank of India (RBI) Governor, Raghuram Rajan, in the monetary policy review, took everyone by surprise as he announced a 50 basis point (0.50%) reduction in the repo rate. The sectors which will primarily benefit from the rate cut will be the banking sector (BFSI), as home and corporate loans will get cheaper

exchange4media Staff Sep 30, 2015 8:29 AM

Nimbus wins 2nd arbitration judgment in a row vs BCCI?blur=25

Pursuant to disputes that arose between Nimbus and BCCI in late 2011, arising out of 3 separate contracts; 3 separate arbitration proceedings were commenced. This was in relation to supply of equipment and technical services. The total amount including principal amount, interest and costs was around Rs 10 crore

exchange4media Staff Sep 4, 2015 6:28 PM