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Media Mantra will handle strategic communications, media engagement, and brand positioning for Arbour
e4m Staff Jul 17, 2026 7:58 AM
Kumar’s appointment as an Independent Director will take effect from 30 June
e4m Staff Jun 30, 2026 7:44 AM
The RBI has proposed a comprehensive regulatory framework to govern the use of artificial intelligence and other decision-making models across banks and financial institutions
e4m Staff Jun 26, 2026 11:52 AM
In her new role, Gopinath will be part of HCCB's Public Affairs, Communication and Sustainability team, supporting the company's external communications mandate
e4m Staff Jun 25, 2026 11:30 AM
Guest Column: There is growing judicial discomfort with intermediaries profiting from engagement while disclaiming responsibility for its consequences, writes M. Gautham Machaiah
M. Gautham Machaiah Jun 24, 2026 12:44 PM
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, examines why brand recall has become more critical than market competition
Gargi Sarkar Jun 23, 2026 2:04 PM
Influencer industry experts say with brands evaluating audience trust, relevance & engagement quality, RBI's new norms will bring in stricter checks around disclosures, approvals & creator education
Shalinee Mishra Jun 18, 2026 8:51 AM
As per the central bank said the objective was to ensure that incentive structures do not encourage aggressive sales practices or lead to the mis-selling of products
e4m Staff Jun 16, 2026 12:15 PM
MrBeast has also emerged as one of the most ambitious entrepreneurs in the creator economy
e4m Staff Jun 15, 2026 8:02 AM
As AI becomes a fixture of the creative process, Cannes Lions 2026 is shaping up to be a test of something far harder to engineer: human truth, say industry heads
Aryendra Khan Jun 9, 2026 8:35 AM
As Gurbaksh Singh joins the Digital Craft jury at Cannes Lions 2026, the Dentsu Creative CCO & CIO calls out a category in danger of confusing polish with purpose
Aryendra Khan Jun 2, 2026 8:53 AM
Urban middle-class sentiment is weakening faster than rural, which is hurting brands badly. This has begun to impact their media plans, say industry experts
Kanchan Srivastava May 28, 2026 9:02 AM
Guest Column: Shubhranshu Singh writes on how the football World Cup has never been an Indian sport, and why that is precisely the point
Shubhranshu Singh May 28, 2026 8:46 AM
The dispute arises from an alliance agreement under which JioStar had agreed to sublicense TV broadcasting rights for ICC
e4m Staff May 22, 2026 10:50 AM
Anand was most recently at Tata Starbucks where she served as Chief Financial Officer
e4m Staff May 18, 2026 3:31 PM
Ashween Anand is currently serving as Chief Financial Officer at Tata Starbucks
e4m Staff May 11, 2026 11:28 AM
Previously, Khona served as Director of Technology (CIO) at Tim Hortons (Singapore, Malaysia and Indonesia)
e4m Staff May 11, 2026 10:33 AM
Mark Zuckerberg, sharing insights from Meta’s latest earnings call, outlined the company’s next phase of AI-led growth, saying it aims to bring ‘personal superintelligence’ to billions of users
e4m Staff Apr 30, 2026 2:51 PM
ad impressions delivered across our Family of Apps increased by 19% year-over-year
e4m Staff Apr 30, 2026 9:21 AM
Campaign saw participation from over 100K+ users, amplified by social creators, including Prajakta Koli, Harsh Gujral, Dharnaa, Gurleen Pannu, Anirban Dasgupta, Rahul Dua, Tanmay Singh, & Mohak Narang
NATIVE CONTENT Apr 29, 2026 3:05 PM
Machado currently serves as an Operating Partner at Garnett Station Partners
e4m Staff Apr 29, 2026 12:16 PM
Mitali Maheshwari, CMO, Starbucks India, spoke to e4m on the evolution of marketing, experience and influencer strategy
Chehneet Kaur Apr 29, 2026 9:12 AM
Priye Choudhary has previously worked with BirlaNu, Samsung, Welspun, Grohe, Panasonic and Sony Electronics
e4m Staff Apr 14, 2026 2:40 PM
According to an initial report by eMarketer, Meta’s “net” global digital ad revenue will reach about $243.46 billion in 2026, slightly ahead of Google’s $239.54 billion
Shantanu David Apr 14, 2026 9:16 AM
From nostalgia hacks to cultural originals, this week's ads show who's keeping up and who's leading
e4m Staff Apr 11, 2026 9:21 AM
Prashant Kumar completed his tenure and stepped down as MD & CEO and Director of Yes Bank on 5 April 2026
e4m Staff Apr 6, 2026 10:50 AM
The film offers a glimpse into the couple’s first getaway after their wedding
e4m Staff Mar 25, 2026 3:05 PM
Jose Kattoor has been serving as an Independent Director on the Board of South Indian Bank since 18 July 2024
e4m Staff Mar 23, 2026 2:43 PM
According to the notice, the selected bidder will be granted rights to design, install, operate, manage and monetise advertising assets inside stations, along with co-branding opportunities
e4m Staff Mar 23, 2026 9:39 AM
Vinay Muralidhar Tonse to take over as MD & CEO from Prashant Kumar on 6 April 2026
e4m Staff Mar 12, 2026 3:16 PM
Kunal Sharma, Vice President Marketing and Organised Trade at KRBL Limited, spoke about the insight behind their Women’s Day campaign #NotYourBiryani
Anushka Roy Choudhary and Chehneet Kaur Mar 12, 2026 9:15 AM
Peshwa Acharya: Senior CXO, Business Strategist, and Consultant, writes on how across urban India snacks represent health choices, lifestyle identity and functional nutrition
Peshwa Acharya Mar 7, 2026 6:42 PM
Prior to this elevation, Pallavi served as Assistant General Manager - Marketing and earlier as Senior Manager - Marketing at Euler Motors
e4m Staff Feb 24, 2026 12:37 PM
Brands like GIVA, IGP, Hershey’s Kisses, KitKat, Nykaa, Urban Company and Vadilal turned city landmarks into bold, playful public love letters
Chehneet Kaur Feb 14, 2026 8:39 AM















