rb
From Rajasthan Tourism ad to CRED and Titan, Jim Sarbh has built an advertising identity of his own
e4m Staff Aug 27, 2026 10:07 AM
Brisil aims to scale commercial production to meet growing demand for green silica both in India and globally
e4m Staff Aug 26, 2026 2:22 PM
As Warikoo celebrates his 46th birthday, his journey goes beyond finfluencing, with content, credibility and community shaping a diversified media and business ecosystem
e4m Staff Aug 25, 2026 8:38 AM
The dispute covers Urban Company’s Native M0, M1, M2, M1 Pro and M2 Pro purifiers
e4m Staff Aug 24, 2026 10:53 AM
Additionally, the Central Government has appointed Somanath Sreedhara Panicker as a part-time, Non-Official Director on RBI’s Central Board
e4m Desk Aug 21, 2026 12:42 PM
The report, The Connected TV Era: India’s New Prime Time, finds that one-third of CTV viewers are already aware of FAST, while one in five is watching it
e4m Staff Aug 19, 2026 5:45 PM
The case stems from litigation brought by a coalition of 29 US state attorneys general against Meta in 2023
e4m Staff Aug 18, 2026 7:58 AM
The Shiromani Gurdwara Parbandhak Committee and PTC had approached the court seeking a halt to GTC Punjabi’s re-transmission of the SGPC feed
e4m Staff Aug 14, 2026 3:05 PM
Rohit Dogra, CEO, Matches & Agarbatti Division, ITC, on how customer centricity, innovation, premiumisation and experience have helped ITC become India’s largest agarbatti player by value and volume
Simran Sabherwal Aug 14, 2026 8:43 AM
e4m has learnt that Gupta, who is currently the CEO and Managing Director of VLCC, will join Himalaya on September 23, 2026
Imran Fazal Aug 12, 2026 5:16 PM
The brief interruption followed objections from the SGPC regarding the re-telecast of its official Gurbani feed
e4m Staff Aug 10, 2026 11:14 AM
The controversy has once again brought the issue of access to Gurbani broadcasts and control over telecast and digital streaming rights into focus
The reform forms part of a broader government strategy to build an enabling ecosystem for the live-events industry
Imran Fazal Aug 7, 2026 1:43 PM
Directed by Bijoy Shetty of Hanumankind fame, this ad review looks at how STARE swaps jewellery advertising’s bridal script for folk horror, chillies and a woman who stares back
Aryendra Khan Jul 30, 2026 9:25 AM
Speaking at Meta's Q2 earnings call, Mark Zuckerberg detailed how AI is reshaping Meta's products and business, calling the opportunity ahead massive
e4m Staff Jul 30, 2026 7:53 AM
Advertising revenue surged nearly 27% as ad pricing and impressions climbed, but heavy AI investments, legal charges and higher capital expenditure weighed on profitability during the quarter
e4m Staff Jul 30, 2026 7:39 AM
Rakasree Basu is the founder and producer of Glasgow-based Momentum Films
e4m Staff Jul 22, 2026 2:57 PM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, shares how Sir Garry Sobers’ influence flowed naturally from competence, integrity, courage and an unwavering love for the game
Ganapathy Viswanathan Jul 20, 2026 8:25 AM
Prior to this, Gabriella Barber held the role of Senior Manager, Brand Marketing & Partnerships, Burger King Brand
Media Mantra will handle strategic communications, media engagement, and brand positioning for Arbour
e4m Staff Jul 17, 2026 7:58 AM
Beyond D2M, the two organisations will also collaborate on Digital Rights Management (DRM) technologies for IPTV and other digital content distribution platforms
Yener brings more than 14 years of experience in brand building, digital transformation and marketing strategy
Restaurant Brands Asia Limited is the operator of Burger King in India and Burger King and Popeyes in Indonesia
Kumar’s appointment as an Independent Director will take effect from 30 June
e4m Staff Jun 30, 2026 7:44 AM
The RBI has proposed a comprehensive regulatory framework to govern the use of artificial intelligence and other decision-making models across banks and financial institutions
e4m Staff Jun 26, 2026 11:52 AM
In her new role, Gopinath will be part of HCCB's Public Affairs, Communication and Sustainability team, supporting the company's external communications mandate
e4m Staff Jun 25, 2026 11:30 AM
Guest Column: There is growing judicial discomfort with intermediaries profiting from engagement while disclaiming responsibility for its consequences, writes M. Gautham Machaiah
M. Gautham Machaiah Jun 24, 2026 12:44 PM
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, examines why brand recall has become more critical than market competition
Gargi Sarkar Jun 23, 2026 2:04 PM
Influencer industry experts say with brands evaluating audience trust, relevance & engagement quality, RBI's new norms will bring in stricter checks around disclosures, approvals & creator education
Shalinee Mishra Jun 18, 2026 8:51 AM
As per the central bank said the objective was to ensure that incentive structures do not encourage aggressive sales practices or lead to the mis-selling of products
e4m Staff Jun 16, 2026 12:15 PM
MrBeast has also emerged as one of the most ambitious entrepreneurs in the creator economy
e4m Staff Jun 15, 2026 8:02 AM
As AI becomes a fixture of the creative process, Cannes Lions 2026 is shaping up to be a test of something far harder to engineer: human truth, say industry heads
Aryendra Khan Jun 9, 2026 8:35 AM
Srijani Haldar, Chinangsuk Maji and Amitava Panigrahi elevated to lead three key distribution channels
Citing RBI data, PIB Fact Check stated that the share of gold in India's foreign exchange reserves has been steadily increasing
As Gurbaksh Singh joins the Digital Craft jury at Cannes Lions 2026, the Dentsu Creative CCO & CIO calls out a category in danger of confusing polish with purpose
Aryendra Khan Jun 2, 2026 8:53 AM
Urban middle-class sentiment is weakening faster than rural, which is hurting brands badly. This has begun to impact their media plans, say industry experts
Kanchan Srivastava May 28, 2026 9:02 AM
Guest Column: Shubhranshu Singh writes on how the football World Cup has never been an Indian sport, and why that is precisely the point
Shubhranshu Singh May 28, 2026 8:46 AM
Prior to her promotion, Anu Gupta held the role of SVP - Strategic Planning and Finance
The dispute arises from an alliance agreement under which JioStar had agreed to sublicense TV broadcasting rights for ICC
e4m Staff May 22, 2026 10:50 AM
Anand was most recently at Tata Starbucks where she served as Chief Financial Officer
e4m Staff May 18, 2026 3:31 PM
Prior to joining Polycab India Limited, Garbyal was with Signify as Head of Digital Marketing
Ashween Anand is currently serving as Chief Financial Officer at Tata Starbucks
e4m Staff May 11, 2026 11:28 AM
Previously, Khona served as Director of Technology (CIO) at Tim Hortons (Singapore, Malaysia and Indonesia)
e4m Staff May 11, 2026 10:33 AM
Budhiraja is now Vice President - HRBP for Revenue Functions & DEI at Sony Pictures Networks India
