rating
Founder and Managing Partner of Counselage India, Seth built his reputation not just as a brand strategist, but as someone whose understanding of influence extended far beyond advertising boardrooms
e4m Staff May 28, 2026 2:33 PM
The issue focuses on two developments. One, with the legal risk and infrastructure capital, whereas the other is about creativity, tech, innovation, defining where Indian business is headed together
e4m Staff May 28, 2026 2:27 PM
Varun Kohli, who celebrated his birthday on May 24, has spent close to three decades across media organisations, shaping business strategy, monetisation among others
e4m Staff May 28, 2026 1:07 PM
Harsh Deep Chhabra, Global Head – Media at Godrej Consumer Products, discusses how FMCG companies are adjusting media strategies amid supply-side disruptions and geopolitical tensions
Imran Fazal May 28, 2026 9:25 AM
Mumbai gears up for the 13th edition of IMPACT 50 Most Influential Women 2025, honouring trailblazers across tech, advertising, media, marketing, and business
e4m Staff May 26, 2026 9:10 AM
The petition contends the blanket exclusion of landing page viewership ignores technological realities & existing safeguards, and said it was neither technically justified nor operationally feasible
Imran Fazal May 26, 2026 8:49 AM
Total income for the quarter came in at Rs 982 crore, slipping 17% YoY
e4m Staff May 22, 2026 12:07 PM
The revised methodology is likely to particularly impact channels that had benefited disproportionately from landing page arrangements with distribution platforms
Imran Fazal May 21, 2026 8:05 AM
Amit Gajwani succeeds Prameela Kalive, who will continue with Mastek until the end of June 2026
e4m Staff May 19, 2026 2:28 PM
The govt has also mandated that existing television rating agencies increase their metered homes to 80,000 within nine months from the date of notification of the guidelines
Imran Fazal May 8, 2026 6:56 PM
Jain joined Redcliffe Labs in November 2021 as Senior Vice President & Head of Growth
e4m Staff May 5, 2026 12:32 PM
Mehul Agrawal will continue to be associated with Cars24 as a member of the board
In a wide-ranging conversation, Harsha Razdan, CEO of dentsu South Asia, spoke to Dr. Annurag Batra on the agency’s operating model, bundling of services, AI and more
e4m Staff Apr 28, 2026 8:51 AM
What began as a simple convenience feature- early access for digital users- has evolved into a clear signal of how India’s television ecosystem is being recalibrated in the current ratings environment
Aditi Gupta Apr 23, 2026 8:09 AM
Developers have also raised concerns about potential overlaps with widely used international rating frameworks such as ESRB and PEGI
Imran Fazal Apr 22, 2026 8:21 AM
Senior representatives from IBDF and BARC recently met Union Minister Ashwini Vaishnaw to raise concerns
Imran Fazal Apr 21, 2026 2:31 PM
Lalit Gangwar is a founding team member and will now lead all global business operations for Pocket FM’s audio business
e4m Staff Apr 21, 2026 10:01 AM
When TRPs go silent, the result is not a complete absence of measurement, but a shift from a single, uniform currency to a more fragmented and interpretive system
Aditi Gupta Apr 17, 2026 8:07 AM
Srinivasan Swamy, AAAI Chief and Executive Group Chairman of RK Swamy, also cautioned against the proliferation of multiple measurement systems
Imran Fazal Apr 14, 2026 10:19 AM
Srinivasan Swamy, Executive Group Chairman of RK Swamy, talks to e4m on global consolidation, measurement challenges, growing role of tech and a host of other developments in the ad industry
Imran Fazal Apr 13, 2026 9:20 AM
CMOs are restructuring martech stacks as AI-led operating systems replace fragmented tools and improve efficiency, integration, and decision-making.
Brij Pahwa Apr 7, 2026 4:21 PM
This includes the introduction of structured labels that can indicate elements such as violence, language, or other potentially sensitive material, bringing a layer of transparency for consumers
e4m Staff Apr 7, 2026 12:19 PM
Experts says industry players may move court seeking interim relief and clarity if MIB fails to address concerns
Imran Fazal Apr 2, 2026 9:23 AM
Stakeholders say while govt's move is directionally positive, it raises important questions around standardisation, comparability and the risk of multiple, potentially conflicting datasets
Aditi Gupta Apr 2, 2026 8:54 AM
Prior to this, Satish Paliwal served as Chief Operating Officer at Krsnaa Diagnostics
e4m Staff Apr 1, 2026 12:26 PM
While the direction of the new policy has found broad support, industry leaders indicate that the transition will hinge less on intent and more on execution, interoperability and consensus
Chehneet Kaur Apr 1, 2026 8:54 AM
The mandate to scale up by 10,000 meters annually has drawn criticism for being overly ambitious for MIB
Imran Fazal Mar 28, 2026 10:56 AM
Under the policy, the government may restrict rating agencies from operating in sensitive geographic areas on national security grounds
Imran Fazal Mar 27, 2026 8:52 PM
The guidelines mandate that the privacy of metered homes must be strictly maintained
Imran Fazal Mar 27, 2026 8:47 PM
The move could pave the way for global measurement firms and data analytics companies to enter India’s television ratings market
Imran Fazal Mar 27, 2026 7:44 PM
Even a first violation triggers a one-month suspension of ratings, effectively halting the agency’s data output and disrupting the flow of audience measurement for broadcasters and advertisers
e4m Staff Mar 27, 2026 7:24 PM
Existing agencies have been given a tighter timeline of six months to reach the 80,000 mark
Imran Fazal Mar 27, 2026 7:12 PM
Government eases net worth norms for TV rating agencies; Eligibility criteria reduced to Rs 5 Crore from Rs. 20 Crore
e4m Staff Mar 27, 2026 6:49 PM
In an order dated 6 March, the Ministry of Information and Broadcasting directed BARC to suspend TRP reporting for four weeks
e4m Staff Mar 24, 2026 5:14 PM
Anupam Shah brings over a decade of experience as a techno-commercial operator and serial founder across AI, fintech, and blockchain
e4m Staff Mar 19, 2026 2:18 PM
Kumar Awanish will now lead the group’s operational strategy, reporting to the recently appointed President & CEO, Sungkyoon Kim
e4m Staff Mar 16, 2026 10:58 AM
The four-week pause could be extended further if authorities believe the risk of panic-mongering or sensationalism persists
Ruhail Amin Mar 6, 2026 6:25 PM
Prior to joining News 24 Broadcast India Limited, Rupali Fernandes held senior leadership positions at ABP Network, Matrix IEC, HT Media and Disney Star
e4m Staff Mar 3, 2026 12:37 PM
According to media reports, the pilot is being conducted with a leading industry player, to formally test an integrated cross-platform measurement model
e4m Staff Feb 26, 2026 9:11 AM
Before joining Muthoot FinCorp, Arun Kumar B was with CreditAccess Grameen. Harjit Singh Takkar has previously worked with IndusInd Bank, Bandhan Bank, Yes Bank and ICICI Bank
e4m Staff Feb 25, 2026 12:58 PM
Celebrating the birthday of Arun Sharma, COO of Initiative Media and MD, Magna at Initiative, a leader with a distinguished career in agency leadership, client transformation, and industry engagement
e4m Staff Feb 17, 2026 12:57 PM
Prior to her elevation, Barron held the role of Chief Marketing Officer at the company
Siddharth Agrawal has previously held senior leadership roles at OLX India (part of CarTrade Tech), OLA, Unilever, and Perfetti Van Melle
e4m Staff Feb 10, 2026 11:52 AM
Diego joins from The Coca-Cola Company, where he most recently served as Vice President of Franchise Operations for Brazil