poll
The network has deployed over 50 seasoned journalists to capture the authentic pulse of the electorate across the 4 poll bound state and 1 union territory of Puducherry
e4m Staff Apr 29, 2026 3:11 PM
Overall, BJP spent about Rs 16.98 crore, while TMC and its network spent around Rs 14.59 crore, bringing total digital ad spend to nearly Rs 31.57 crore
e4m Staff Apr 28, 2026 6:37 PM
Of the total ₹83.4 crore spent on Google political advertising in India over the past month, only ₹23 crore or 28% came directly from political parties
Imran Fazal Apr 24, 2026 8:23 AM
Times Now Navbharat Digital has announced special programming for a comprehensive and data-driven election coverage
e4m Staff Apr 23, 2026 7:47 AM
The publication has carried exclusive in-person interviews with Chief Minister M K Stalin and Leader of Opposition Edappadi K Palaniswami
e4m Staff Apr 21, 2026 12:32 PM
Both Hindi and English platforms are being measured; pilot could be extended to other markets like Tamil Nadu, Kerala and Puducherry
e4m Staff Apr 20, 2026 9:46 AM
Isha Mathur, Lead – PR & Comms at Apollo Health and Lifestyle, explains the evolving PR landscape and how professionals can adapt to a new era shaped by technology
Isha Mathur Apr 16, 2026 5:11 PM
Even as macro headwinds weigh on ad spends, elections emerge as a cyclical trigger for media recover
Kanchan Srivastava Apr 7, 2026 8:51 AM
Agarwalla joins Apollo Tyres after a stint of over seven years at Paytm
e4m Staff Mar 20, 2026 1:49 PM
Abhineet Kothari, Marketing Head, India & SE Asia, Apollo Tyres, bagged the CMO Digital Marketing Award at Pitch CMO Summit 2026
e4m Staff Mar 12, 2026 9:33 PM
On Meta, BJP and Trinamool Congress spent ₹0.42 crore (about ₹42.6 lakh) in the last one week
Shalinee Mishra Mar 10, 2026 9:47 AM
BJP emerged as the largest spender by a wide margin, investing Rs 2.33 crore across 685 ads
Sunidhi Vijay Jan 14, 2026 9:18 AM
Set along a high-traffic stretch, the corridor guides commuters through a sequential narrative that highlights Apollo Hospitals' advanced stroke capabilities
e4m Staff Dec 11, 2025 1:50 PM
At the MarTechAI Summit, leaders from Policybazaar, Airtel Digital, Segumento, ITC and Apollo 24/7 spoke on responsible, context-led personalisation and the role of agentic AI
e4m Staff Dec 10, 2025 1:50 PM
After a frenzied run courting real-money gaming platforms, Team India and the IPL are now swinging back to legacy brands
Kanchan Srivastava Dec 9, 2025 9:08 AM
The BJP led political advertising across both television and print, accounting for 54.2% of total insertions
e4m Staff Nov 29, 2025 8:10 AM
The data reflects viewership during the high-stakes 8 am–12 pm counting window
e4m Staff Nov 20, 2025 4:13 PM
The implication for marketers is that paid digital can shape conversations, but converting them into votes needs digital reach, data-led targeting, and on-ground mobilisation
Shalinee Mishra Nov 15, 2025 8:38 AM
Guest Column: Udyan Ghai, Group Head, Global Marketing, Apollo Tyres Ltd, writes how India’s World Cup win turned women cricketers into cultural and brand icons
Udyan Ghai Nov 5, 2025 9:44 AM
Bihar’s 2025 election has shifted to the digital arena, where Bhojpuri stars and local influencers are driving political narratives through reels, memes, and viral campaigns
Shalinee Mishra Oct 15, 2025 9:32 AM
The event was inaugurated by Bharat Express Chairman, Managing Director and Editor-in-Chief Upendra Rai, alongside Bihar DGP Vinay Kumar
This follows the company’s recent announcement of a 3-year partnership with the Board of Control for Cricket in India
e4m Staff Oct 3, 2025 10:47 AM
According to the company’s FY25 filings, Apollo’s consolidated advertising and sales promotion expenses increased to Rs 655 crore from Rs 631 crore in FY24
e4m Staff Sep 30, 2025 12:48 PM
Vinit Karnik, WPP media veteran and the strategist behind Apollo Tyres’ entry into Indian cricket, speaks on the changing face of cricket sponsorships and where the game is headed
Kanchan Srivastava Sep 22, 2025 8:52 AM
Udyan Ghai, Group Head – Marketing at Apollo Tyres, spoke to e4m on the brand’s cricketing ambitions, strategy, expectations, and the legacy it brings to this high-stakes partnership
Kanchan Srivastava Sep 19, 2025 9:09 AM
This agreement grants Apollo Tyres the Title Sponsor Rights for all Bilateral and ICC (both men’s and women’s teams) home and away matches
e4m Staff Sep 16, 2025 3:35 PM
Unlike 2020, when Covid restrictions forced parties to lean on online outreach, 2025 is seeing them fire on all cylinders with reels, memes and influencer tie-ups
Anuja Jain and Shalinee Mishra Sep 9, 2025 9:08 AM
In the run-up to the Bihar assembly polls, CM Nitish Kumar has said journalists under the Bihar Patrakar Samman Pension Yojana will receive ₹15,000 per month, up from the existing ₹6,000
e4m Staff Jul 26, 2025 2:53 PM
Our weekly take on ads that caught our eye or failed to make an impression
Soumya Gawri Jul 26, 2025 8:45 AM
As part of the campaign, the organization will be conducting an awareness drive through all its 22 centers across India
e4m Staff Jul 25, 2025 4:32 PM
The company reported a modest 3% growth in consolidated revenue from operations
e4m Staff Jul 14, 2025 3:01 PM
Abhineet Kothari has stepped into a larger marketing mandate at Apollo Tyres, just a year after joining the company
e4m Staff Jul 9, 2025 10:01 AM
The three-year extension will include exclusive branding rights, co-branded fan experiences, digital content collaborations and the grassroots football initiative
e4m Staff Jun 20, 2025 3:32 PM
Prior to this, Preetam Alex was Head- Oncology Marcom- Chennai Region at Apollo Cancer Centres
The campaign, by VML, features the brand’s long-standing brand ambassador Sachin Tendulkar
e4m Staff Apr 8, 2025 12:39 PM
She has worked with esteemed organisations like Good Relations, Perfect Relations, BD India, Weber Shandwick, and others
While full-page newspaper ads remain a visible element in the final stretch before election day, the primary focus has shifted to digital outreach, across platforms like Google, YouTube, FB & Insta
Shantanu David Feb 5, 2025 9:16 AM
Apollo Cancer Centres and Vikatan Publications partnered to introduce a unique print innovation in Aval Vikatan for the campaign
e4m Staff Nov 19, 2024 12:21 PM
The ‘Men in Pink Walkathon’ had men taking a pledge to influence women in their lives to prioritize breast cancer screening
e4m Staff Oct 28, 2024 4:20 PM
In a plea, CEAT has complained that a video uploaded by Apollo shows CEAT’s CROSSDRIVE AT tire in a bad light
e4m Staff Sep 20, 2024 4:22 PM
Now, media industry will have only one opportunity every five years to capitalize on election-related ad spending, compared to the current system where state polls occur roughly every six months
Kanchan Srivastava Sep 19, 2024 8:59 AM
Leading the charge among top spenders is Congress leader Deepender Singh Hooda, who invested Rs 27.6 lakh on 814 ads
Tasmayee Laha Roy Sep 10, 2024 8:40 AM
The 75-second ad by the creative agency We Are Social aims to shine the spotlight on the Global Plastics Treaty negotiations set to take place in Busan in November
Public properties, playgrounds, schools, state buses and Govt vehicles are to be prohibited for political ads
Kanchan Srivastava Aug 12, 2024 8:09 AM
The Adani Group-owned company has also reported net loss increasing four-fold, due to higher production costs and finance costs
e4m Staff Jul 29, 2024 7:27 PM
In a tweet, Tesla CEO Elon Musk said that he looks forward to his companies doing “exciting work in India”
Industry experts share govt advertising took a hit due to the long voting schedule and brands too didn’t want to fight for eyeballs but players still hopeful that things will turn around this quarter
Chehneet Kaur Jun 6, 2024 9:07 AM
NDA's reliance on allies promises continued excitement for the next couple of weeks. Advertisers may loosen their purse strings to capitalize the higher viewership of news TV
Kanchan Srivastava & Chehneet Kaur Jun 5, 2024 9:10 AM